The 2024 World Brand Moganshan Conference was successfully held in Deqing, Huzhou, Zhejiang Province from May 10 to 12, with the theme of "Brand, Make the World a Better World", bringing together more than 4,000 representatives from local governments, overseas media, global academic institutions, industry associations and enterprises from all over the world. Zhejiang Hals Vacuum Ware Co., Ltd., as a leader in China's cup and pot industry, was invited to participate in the conference, using "cup" as a medium to build a cooperation and exchange platform for Chinese brand building, participate in the grand event with global brand leaders, share innovative experience and insights, and contribute to the high-quality development of global brands.
As a special supporter of this conference, Hals not only set up a diversified booth at the venue to display its high-quality cup and pot products of SANTECO, SIGG, NONOO and Hals brands in an all-round way, but also deeply participated in many important links of the conference, so that more people can experience the innovation and quality of Chinese brands up close.
Taking SANTECO as an example, with its profound professional research and exquisite product testing technology, the brand has deeply excavated the characteristics of titanium, a rare metal widely used in the aerospace field, and combined with traditional Chinese tea culture, carefully created unique cup and pot products such as fair cups and ripple cups, which appeared in the tea break area of the conference to bring a more novel tea drinking experience to many guests.
With the brand concept of "quality, good looks, and attitude", NONOO integrates uniqueness and art into each product based on original design, and successfully integrates modern design with pop culture elements through cooperation with world-renowned IP, bringing consumers a new drinking water experience, which is deeply loved by young consumers.
Founded in 1908 in Switzerland, SIGG has always been a leading brand in the field of sports outdoor cups, and its environmentally friendly, durable, and Seiko quality water bottle series products have been recognized by the world and become the first choice for many outdoor enthusiasts and athletes. At the same time, SIGG also cooperates with luxury brands, sports events, etc., to integrate the brand's precision quality with fashion elements to bring more choices to consumers.
It is worth mentioning that Huawei's smart selection of Hals smart teacup, as a representative work of Hals technological innovation, appeared at the first New Consumer Brand (Zhejiang) Innovation and Development Conference, providing high-quality tea services for the guests, and winning the attention of many guests and media with its amazing product performance.
In the process of building a brand growth engine and brand leadership, Hals closely follows the industry trend and cooperates with well-known brands such as Coca-Cola, ROY6, Hero Pen, etc., to create a rich brand "ecosystem" through the synergy of products, channels and brand promotion.
Entering the tenth year of the important discussion of "promoting the transformation of Chinese manufacturing to Chinese creation, Chinese speed to Chinese quality, and Chinese products to Chinese brands", the core essence of Chinese enterprises to build their own brands is the only way to promote the continuous upgrading of Chinese brands and move towards the international stage.
At the World Brand Moganshan Conference, Hals not only showed its achievements in product innovation and technological progress, but also further promoted its brand story and future prospects, and also provided valuable inspiration for cross-border cooperation and brand building of other national brands.