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Hidden trillions of new business! The "artifact" of the Winter Olympics has been targeted by merchants

Hidden trillions of new business! The "artifact" of the Winter Olympics has been targeted by merchants

ANTA posted an artifact it prepared for the Chinese national team at the Winter Olympics

Source | the world's online business

Not long ago, ANTA posted an artifact it prepared for the Chinese national team for the Winter Olympics - snow sneakers that continue to heat up.

It can continuously heat up and keep warm for up to 2.5 to 5 hours in an environment of minus 25 ° C, allowing athletes to run and jump in the snow with confidence and boldness, without any sense of foreign body.

Hidden trillions of new business! The "artifact" of the Winter Olympics has been targeted by merchants

The heating and conductive components used in this snow sneaker are made of flexible stretchable electronic materials (hereinafter referred to as "flexible electricity") made by Jizhan Technology from Haining, Jiaxing, Zhejiang Province. It can be simply understood as thin-film electronics that can be bent, folded, twisted, and then maintain high performance.

Ice and snow tourism has spawned a new outlet for soft electricity

For a long time, the technology industry has regarded flexible electronics as the next generation of revolutionary technology for advanced manufacturing and product development, and some foreign experts predict that the global market for flexible electronic products will grow at a double-digit rate and reach $250 billion by 2025, about 1.6 trillion yuan.

Hidden trillions of new business! The "artifact" of the Winter Olympics has been targeted by merchants

However, due to the application of flexible technology in industry and life is not enough, many consumers are not very aware of it. The higher price is another sensitive point that stimulates consumer trade-offs.

On the Taobao platform, a warm cotton pants with composite fiber heating wire sold for 238 yuan; a pair of electric socks with warmth was 118 yuan. At present, the flex power consumer products that can be seen by the public are mainly based on this type of heating wear.

In other words, flex technology is also in urgent need of a new incision to bring consumers a new experience.

Driven by the Winter Olympics, the number of ice and snow leisure tourists in China has continued to grow, and it is expected to reach a market capacity of 305 million passengers within one year, further reaching the public.

This not only means that many domestic brands are expected to usher in the outlet of ice and snow casual clothing, but also means that the application of flexible electricity can find high-end consumers in this outlet, breaking through the shackles of relatively high prices.

Demystifying the "Black Technology" of Soft Electricity

Flexible plus sports products, the effect is so good?

In fact, in terms of principle, shoes that can heat and heat insulation are not complicated, and there are battery powered, wire conductive and heating flakes to heat the heat. However, because it is used for wearing, comfort has become a very important consideration, especially in the field of sports.

The traditional wire and battery cannot meet the requirements of stretching and bending of shoes and clothing, which not only affects the comfort of the user,But also has certain safety hazards. The application of flexible materials just meets the special needs of conductors, batteries and other components that can be stretched and stretched.

"For example, ANTA's snowshoe, the flexible battery is wrapped around the upper, it is soft and stretchable, does not hinder movement, and the wires and heaters are 'implanted' in the interior of the shoe body." As long as the battery is hung on the shoe through the magnetic bayonet on both sides, and the switch is turned on after the power supply is connected, the battery can power the heater and play the role of internal heating..." He Lei, the technical provider of anTA "black technology" snow shoe and the relevant person in charge of Haining Jizhan Technology, introduced.

Hidden trillions of new business! The "artifact" of the Winter Olympics has been targeted by merchants

He Lei said, "This flexible heating sheet, whether it is thin or to the touch, is the same as ordinary elastic cloth, and the inside is actually a stretchable conductive material, so it can also resist motion bending and achieve stable heating." ”

So how strong is the tensile elasticity of flexible wires and flexible heating flakes? National athletes usually exercise a little harder, will not affect?

"The elastic wire used in the fabric can achieve more than 60% elastic extension, such as a 1 meter wire can be elastically stretched to 1.6 meters, and the heating sheet also has a stretch rate of more than 30%, which fully meets the needs of shoe deformation in sports." He Lei revealed that before the official release of this Winter Olympic special snowshoe, their flexible components have successfully passed 50,000 functional tests in ANTA's laboratory.

"We have (also) reached a cooperation intention with a number of local textile companies to use our technology to enhance the added value of their sports wear products." She said that after Anta, many merchants have come to the door to seek cooperation.

"For example, the slimming buttocks yoga pants that are being developed." He Lei introduced, "Traditional exercise monitoring many people rely on watch bracelets, but in fact, the wrist is not easy to sweat, we can sweat analysis, heart rate body temperature test sensor through flexible electronic components added to the heart or armpit of the sportswear, more accurate, this is also a direction of intelligent wear." ”

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