【Kering sales up 34.7% in 2021】
The price increase of luxury goods has not affected sales in the slightest, and luxury groups have achieved eye-catching report cards in 2021. On February 18, the editor of the business side learned that as of December 31, 2021, the French luxury giant Kering (referred to as "Kering Group") had annual sales of 17.645 billion euros, an increase of 34.7% year-on-year, an increase of 13% compared with the same period in 2019. Sales in the fourth quarter were 5.41 billion euros, up 32 percent year-on-year.
The reason for the growth in performance is mainly driven by e-commerce and increased marketing investment. According to the financial report, Kering's e-commerce retail sales increased by 40% year-on-year. Among them, retail sales in the fourth quarter increased by 39%. It is understood that the sales share of online channels has reached 15% of total retail sales, and the sales of wholesale channels have increased by 17% year-on-year.
Jean-Marc Duplaix, chief financial officer of Kering, said that although costs such as raw materials and transportation are rising, THE GROUP expects to continue to improve profitability in the future. (Liu Zhuolan/Wen Image source: brand official micro)
