At the beginning of the Year of the Tiger, the world's most famous ice and snow event was held in Beijing, the city of "double Olympics", in which Chinese athletes used their volleying posture to highlight the charm of youth, defend their honor with sweat, and win championships with strength.
Off-site Changan Automobile's champion model was also in full swing. On February 18, in Shijiazhuang, which is known as Gyeonggi Fudi, Changan Automobile held a collective delivery ceremony of "Champion Family Delivery Ceremony - One Tiger Hundred Should Win the Championship Together", delivering its latest two blockbuster models to 50 users.
At the scene of the delivery ceremony, Yuan Zhen, general manager of Changan Automobile's passenger car marketing division, first took the stage to deliver a speech, and emphasized the brand's emphasis on user service. First of all, at the product level, the new car delivered not only has a stylish appearance, luxurious interior, super power and rich scientific and technological intelligent configuration. At the service level, Changan Automobile has always practiced the "Five Commitments of Honest Service 3.0", delivering not only the champion model, but also the champion service, and Changan Automobile will repay the owner's dedicated support to Changan Automobile with the most extreme service.
At the delivery ceremony on the same day, a car owner representative also took the stage to share the mental journey of car purchase, as the old owner of Changan, choosing Changan Automobile again is not only to value The strong product technical support of Changan Automobile, but also the brand's long-term attentive service has impressed her. The coverage of Changan Automobile's continuously advanced new products for car scenes also allows car owners to see the possibilities of richer car life.
There are also two big coffee to help this event, and the gifts are continuous. Qi Jia, the world champion coach of pair skating, as the champion driving experience officer of Changan Automobile, brought a total of 1 ton of fuel cards to the prospective owners and shared his athlete experience on the spot. Another guest, the guest is Nie Xiaoyu, a douyin tens of millions of fan temperament bloggers, who sent a good gift to the prospective owners of the car Chang'an Meng Tiger Blind Box. The blind box is Changan Automobile and the chief designer of the ice and snow event mascot Cao Xue, in the form of young people like to hear, the first launch of the zodiac series of blind boxes, it is reported that this series of future will also become a major IP of Changan Automobile, co-creation with users, shared with users.
It is also worth mentioning the launch ceremony, 50 car owners driving their cars accompanied by the cheerful drum beat of the lion dance, driving out of the dragon gate in an orderly manner, the huge queue is magnificent, and the warm atmosphere draws a perfect end to the event. It is reported that Changan Automobile will also hold a champion family delivery ceremony in many cities across the country to bring Changan Automobile's unique user experience to car owners across the country.
This event not only reflects Changan Automobile's strong product strength, but also highlights Changan Automobile's ultimate pursuit of service. It can be said that the reason why Changan Automobile can still maintain a stable posture in the complex market environment and win the trust of users is inseparable from Changan Automobile's insistence on "user-centered".
In the early stage of industry development, the user's pain point is the starting point of enterprise innovation, and in the face of the competitive pressure brought by a more open market environment, the user's dessert is the decisive point in the second half. From the six consecutive fan festivals for "pet fans", the release of the "new car, new ecology" strategy, to the creation of a new service brand of UNI Service, Changan Automobile has always been on a "user first" highway. In the future, the industry will undoubtedly be the era of user-defined cars, and Changan Automobile, as the leader of the industry, has firmly grasped the "password" for the development of the brand.
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