"Smart Radio and Television" has entered thousands of villages and households

Teachers of West Street Primary School in Ganzhou District, Zhangye City, Gansu Province, carried out mathematical seminars and online teaching activities through "Classroom in the Air" to the Daman Town Center School in Ganzhou District, where they were supported, so that more students could enjoy high-quality teaching resources.

Photo by Cheng Xuelei (People's Vision)

"One village, one screen" information release system, smart cultural tourism promotion platform, "classroom in the air" immersive teaching... In recent years, many places have promoted the construction of an informatization platform for rural revitalization. The State Administration of Radio and Television recently issued the "Guiding Opinions on Promoting the Construction of Smart Radio and Television Rural Projects", emphasizing the need to vigorously implement the smart radio and television rural projects, comprehensively improve the level of digitalization, networking and intelligence of rural radio and television, and actively promote the full integration of smart radio and television into the rural revitalization strategy.

From "Watching TV" to "Using TV"

A large TV screen, through the broadband network and set-top box access technology, connects to the 5G online "cloud" platform and transforms into a multi-functional "smart TV". In Mao Jun Village, Lanshan County, Yongzhou City, Hunan Province, Radio and Television 5G Wisdom Cloud Party History Learning and Education Platform, the audience can not only browse the news in front of the TV, but also watch local video resources, party history documentaries and TV series and other film and television works, and can also access the "Learning to Strengthen the Country" platform through remote control to learn party history. This new "window of learning" has attracted many local villagers to experience and open up the "last kilometer" of rural party history study and education.

In recent years, the change from "watching TV" to "using TV" has gradually become a new living habit of more and more villagers. A "smart TV" is not only a display that plays TV programs, but also a comprehensive platform that provides a variety of services such as public culture, agriculture-related information, rural governance and industrial support.

Information technology can play a powerful role in rural revitalization. Industry insiders pointed out that promoting the promotion of smart radio and television in the fields of smart agriculture, village fire protection, and comprehensive information services for immigrant new villages, and effectively playing an important supporting role in the implementation of rural revitalization strategies such as big data and the Internet of Things, will accelerate the pace of rural revitalization.

The platform is full of vitality for integrated development

The reporter learned that the construction of rural services in Jiangsu's wisdom radio and television has been fully integrated into many fields such as rural cultural fronts, information services, grass-roots governance construction, and industrial revitalization. For example, the TV software platform "Qiangguo TV" links tv with mobile phones and computers to "learn to strengthen the country" to facilitate grass-roots party building services; "Yinong Information Society" integrates service information such as convenience services, agricultural news, public services, training experiences, etc., and villagers can play agricultural technology videos, huinong policy explanations, agricultural information releases and other information in front of the TV; "Famous Teachers' Aerial Classroom" connects online and offline, inside and outside the classroom, and the school family multi-faceted educational resource supply system. Rural students can enjoy high-quality educational resources in front of the TV screen.

Hubei Radio and Television Station launched the media program "Hubei Agricultural Open Window" and promoted the industrial transformation of "TV + Cultural Tourism"; the Inner Mongolia Radio and Television Bureau launched the "Animal Husbandry Express" program to facilitate the production and life of herders; Shandong IPTV launched the "Seeking Medical Consultation" service, providing practical functions such as medical science popularization and health consultation. Nowadays, many local relevant departments have explored the "wisdom" of smart radio and television: smart radio and television is not the sum of various technologies and functions, but the integration of radio and television with rural industries, governance, public services and other multi-functional functions.

The "Guiding Opinions on Promoting the Construction of Smart Radio, Television and Rural Projects" (hereinafter referred to as the "Opinions") proposes to accelerate the promotion of high-tech audio-visual products and services such as high-definition, immersive, interactive and virtual reality; actively expand application scenarios and service functions such as meteorological services, agricultural technology promotion, disaster early warning, comprehensive management, and ecological protection; encourage radio and television-related institutions to build e-commerce service platforms, develop platform economies, and promote models such as "public service advertisements, programs + consumer assistance" and "short videos, live broadcasts + consumption assistance".

How can technologies such as live broadcasting and short videos play a further role? Experts suggest that on the one hand, with the help of smart radio and television, we can continue to carry out live streaming activities, give play to the important role of the e-commerce platform of the radio and television industry in helping farmers and brand strong farmers, and promote and cultivate characteristic agricultural product brands; on the other hand, we can also give full play to the advantages of radio and television and online audio-visual media, and continue to develop characteristic cultural brands through documentaries, special column programs, public service advertisements and other forms to promote the development of rural cultural tourism industry.

"Household Access" becomes "Everyone's Communication"

In recent years, the state has successively introduced policies related to the revitalization of smart radio and television services for rural revitalization. In March 2021, the "implementation of smart radio and television border fixing projects and rural projects" was written into the "14th Five-Year Plan"; in June 2021, the State Administration of Radio, Film and Television issued the "Notice on Carrying Out Special Actions for Rural Revitalization of Smart Radio and Television Services", pointing out that special actions for the revitalization of smart radio and television services for rural revitalization should be carried out in the entire industry of radio and television and network audio-visual.

In the future, smart radio and television is expected to achieve more breakthroughs in rural services. The "Opinions" proposes that by 2025, the service capacity of smart radio and television rural areas will be greatly improved, and it will become an important force to promote rural revitalization. The application of a new generation of information technology in the vast rural areas has been accelerated, new formats, new models and new scenes have been widely expanded, and the transformation of radio and television broadcasting from functional to intelligent has been basically realized. The mobile-first strategy has made an important breakthrough, basically realizing the upgrading and development from "household access" to "everyone connection".

Whether the village is strong or not depends on the "leading goose". Experts believe that all kinds of talents in rural revitalization are crucial, and we can give full play to the advantages of radio and television and network audio-visual content, networks and platforms around the needs of rural revitalization, cultivate talents for the construction of smart radio and television villages, train rural e-commerce talents such as farmer anchors, help talents, and e-commerce live broadcast internet celebrities, and cultivate rural craftsmen, traditional artists, and non-genetic inheritors, so as to enhance the ability of agricultural and rural self-development. (Reporter Gao Qiao)

Source: People's Daily Overseas Edition