In recent years, the development of domestic independent brands can be described as a thousand miles a day, especially in the appearance of the design has gradually come to the forefront of the times. In the past, Chinese car companies often made cars "take-ism", learning and learning from joint venture brands or luxury brands, with the development trend of consumption upgrading and brand upwards, independent brands have added more enterprises to their own thinking and understanding of the market in research and development and car manufacturing.
In addition to BYD, Geely and Great Wall have opened the product matrix and high-end development steps, Chery is also constantly moving in the direction of product diversification. In order to fully meet consumers' demand for high value and high quality, Chery has also begun to break the inherent impression of the public on the brand and design fuel vehicles to be like new energy vehicles. Just like the Chery OMODA 5, which appeared at the Guangzhou Auto Show last year, it has aroused widespread concern among the public, and recently Chery OMODA 5 was officially launched in the second workshop of Chery Automobile's Wuhu Assembly, which is also the first product in the Chery 4.0 era.
Chery OMODA 5 is full of personalized elements from the inside out, which can be fully felt from the naming of the new car, where the letter "O" represents a new meaning, and "MODA" means the trend. It can be seen that the OMODA series of models is specially tailored for young consumer groups. In the future, a series of new models of OMODA may be unveiled.
From the appearance point of view, OMODA 5 adopts a surreal trend aesthetic, with flexible and flowing lines, constructing a sharp momentum across dimensions, shining in the bright and more detailed in the dark. The front face design and the current model have significant differences, the unbounded matrix grille design, breaking the traditional border design, highlighting the free posture. Careful observation will reveal that the diamond patterns of dense distribution vary in size, from top to bottom from small to large, and the arrangement is orderly and hierarchical. At the same time, the two sides are connected with the "squinting" style of split headlight groups, which is also a cool design form that young consumers like very much.
The side body lines are flexible and beautiful, with a two-tone body design and a coupe structure. The through-waist line also uses a low front and back high method, which gives the side of the car a little more swooping posture. In addition, in order to highlight the youthful and sporty side, the new car has blackened the details such as the rearview mirrors and door handles, and the wheel rim part has also added two-color elements as embellishments, making the whole car look full of vitality.
Although the rear part of the car is not as radical as the front face, the expression of the sense of layering is still in place. The tail lights adopt an integrated design, and the interior of the lamp cavity is vertically arranged, which is highly recognizable. The rear enveloping part is outlined with a silver trim panel to outline the bilateral single exhaust port, and the middle is also added with a racing pilot light style fog light to further enhance the sense of sport.
Entering the car, it has the same design style as the appearance of the model, and it is exquisite in the refinement. The center console has a distinct sense of hierarchy, and below the air conditioner outlet is a row of touch air conditioning buttons, but the panel carrying the touch buttons has a metal coating. Above the touch button is a light that indicates the on or off state of the function. The instruments and display screens in the car form a floating dual screen layout, and the size of the two screens looks not small. In terms of configuration, the new car will be equipped with a three-spoke multi-function steering wheel, electronic shift lever, wireless charging, Carplay and other practical configurations, which will enhance the convenience of daily use by drivers and passengers.
In terms of power, Chery OMODA 5 or will be equipped with Kunpeng power 1.6TGDI engine, the maximum power of 197 horsepower, peak torque of 290 Nm, and the new car is likely to launch pure electric and hybrid version of the model in the future, in order to meet the needs of different consumers.
It is reported that Chery OMODA 5 is expected to be listed in the second quarter of this year, the first wave will be for China, Russia, South Africa, Chile and other more than 30 countries and regions around the world, and will follow up to open up the European Union, Australia, New Zealand and other international markets.
Write at the end:
According to official data, Chery's overseas vehicle sales in 2021 were 269,100 units, an increase of 136% year-on-year, with the momentum of rapid growth in the base, and the cumulative overseas sales also exceeded 1.9 million units, not far from 2 million vehicles. This year, Chery shouted the slogan of "target 1.5 million vehicles, strive for 2 million vehicles". In the face of the domestic market that is constantly "rolling in", going abroad and opening up overseas markets in an all-round way is a wiser choice, Chery OMODA 5 can be said to be the first shot to open this year's overseas expansion. At the same time, the avant-garde and trendy design of the new car also resonates with young domestic consumers. At present, Chery OMODA 5 does a very good job in appearance performance and interior design, and it is impossible to become a popular SUV if there is a people-friendly price after listing.