After crossing the dark moment, GAC Trumpchi gradually began to glow with new vitality, and several of its main models made a good start in the past January.
Although the Trumpchi GS4, which was once comparable to the Haval H6, is not in peak condition, the monthly sales performance of 13523 units and the 53.6% increase from the previous month still reveal good staying power. Single-handedly challenged the mid-size SUV Trumpchi GS8 of major joint venture brands, and if it was regended, it sold 4848 vehicles in a single month, and its popularity can be seen in the 1-2 months of booking waiting cycle. The MPV model Trumpchi M6 went deep into the hinterland of the joint venture camp, once again proving itself with a year-on-year performance of 63.3% and sales of 6311 vehicles...
If you look closely, you will find that the bustle and brilliance of GAC Trumpchi belong only to the SUV and MPV camps, and the mainstream market of cars is like an outsider throughout the whole process, and there is no sense of existence to speak of. The reason for this embarrassing situation can only be said that GAC Trumpchi will play a good hand of cards, around 2017, many of its car products have achieved good results in the market, medium and large family car GA8 is against the pressure of many joint venture competitors forced into the monthly sales of 10,000 car club, but unfortunately GAC Trumpchi did not grasp this good start, various quality problems and fan operations, resulting in the final defeat.
The folding of GA8 is more of a regret and regret, after all, the good villains have also been brilliant. But for another medium-sized car, people have only one feeling, that is, sadness. Since its debut in 2014, it has always been in the position of accompanying the runner, although it ushered in a replacement and upgrade in 2019, it still failed to change this situation, and the peak monthly sales record during his career was only 0.37 million vehicles. This model that has not yet been recognized by the market, that is, the Trumpchi GA6, has no hope of looking up, but the market decline has shown obvious signs of being unstoppable, and the cumulative sales in the past 2021 are only 3756 vehicles, down 51.85% year-on-year.
For the loss of GA6, we can find many reasons, 7-speed dual clutch lost word of mouth, unreasonable configuration distribution, poor brand appeal and the same level of joint venture competitors are too strong, etc., these can be used as a fig leaf after the defeat, but obviously can not be used as a long-term shield. With the continuous development of independent brands, the increasing maturity of car-making technology and technology, and the improvement of consumer recognition of independent models, the B-class car market, which was once only a distant view, has long become one of the main arenas competed by major car companies.
In this context, GAC Trumpchi, who is not willing to be lonely, decided to "wake up" GA6 to participate in this competition. GA6 is happy to mention the mid-term reform, but many netizens have said that this is the operation of the "in situ pestle" after seeing the new model, and even the industry also believes that "the launch of the new Trumpchi GA6 makes the old model that takes a price reduction to clear the position more cost-effective." ”
It sounds a bit harsh, but it is an indisputable fact that the new GA6 after the mid-term redesign is mainly optimized and upgraded in terms of body color, configuration and comfort, and other aspects are basically consistent with the old model. For example, in terms of appearance styling, it still continues the design of the current model, "Light and Shadow Sculpture 3.0" family design language is attractive, but its conservative and stable style is obviously different from the aesthetic preferences of young people who are currently the main force of car purchase consumption, and when car companies have begun to pursue youthful and trendy styling, Trumpchi GA6 decent design, giving people an inevitable reduction in the impression.
The interior is also consistent with the old model, although it has a dual screen to set off the sense of technology, but it is still difficult to hide its dull lack of modernity. The number of models has been reduced from 6 to 3, and the simplified design makes it easier and more straightforward for consumers to choose a car. And in terms of configuration, there is also a clear difference, the top is still the most cost-effective version, voice interaction and a series of intelligent configurations are only reflected in the top model, but its price of 146,800 yuan will obviously discourage many consumers.
The power is still equipped with a combination of a 1.5T in-line four-cylinder engine + a 6-speed manual transmission, with a maximum output of 169 horsepower and a peak torque of 265 Nm, which is consistent with the old model. NeDC has a combined fuel consumption of 6.3-6.6L/100km and a maximum speed of 200km/h.
The brand aura of GAC Trumpchi itself is not as strong as the appeal of the joint venture brand in the market, coupled with the fact that the previous market performance has not been able to accumulate a good word-of-mouth effect, in the absence of effective publicity and sales support, the launch of the new Trumpchi GA6 in the medium term is a very risky thing. And this perfunctory change and upgrade makes people feel that GAC Trumpchi is not really trying to save GA6, but simply brushing a wave of existence.
Therefore, compared with the painless and itchy warm medicine, GA6, which is close to the bottom, obviously needs a dose of strong medicine to stir up this pool of stagnant water and glow with new vitality. Only in this way can we win a glimmer of hope for getting rid of the cold bench.
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