Introduction: In the 2021 production and sales announced by various car companies, we are pleased to find that Dongfeng Nissan Venucia's annual terminal sales exceeded 87,000 units, an increase of 11.6% year-on-year, and successfully completed the task target for that year. In particular, the Venucia big V model, which was launched at the end of September, not only became a hit itself, but also quickly led the overall sales of the Venucia brand to rise. In the just-concluded January, Dongfeng Nissan Venucia opened the door again, and the number of new car wholesale and retail sales of the whole series both exceeded 10,000, and achieved a substantial year-on-year increase, which further demonstrated the development strength and confidence of Venucia Tiger Year. So, why can Dongfeng Nissan Venucia achieve such impressive results?
Looking back at the 2021 report card of various brands in the domestic market, although the overall trend has shown a rebound trend, there are still many brands whose sales and market share continue to decline, and even some brands stay in 2021 forever. And Dongfeng Nissan Venucia can still accelerate in the undercurrent of the surging market tide, and the difficulty can be imagined.
According to the official sales data released by Dongfeng Nissan Venucia, the Venucia brand reached the established growth target with more than 87,000 terminals in 2021, with a significant increase compared with 2020. In December, Venucia's full-brand terminal sales also reached 16,776 vehicles, an increase of more than 47% year-on-year, ranking in the Wantai Club for three consecutive months, which can be said to have drawn a very satisfactory end to Venucia's annual results.
From the overall environment point of view, the epidemic is still affected in the country from time to time, each small-scale outbreak will make people's production and life greatly affected, and the international epidemic environment is still not optimistic, the decline in global consumption capacity has also caused a certain impact on the mainland economy, and the willingness to buy and consumption ability of domestic consumers have declined to a certain extent. Coupled with the instability of the supply problem of the automotive industry chain, especially japanese companies are generally affected by chip production capacity, whether it is market share or new car production and sales have shown a general decline in the unfavorable situation, the entire Dongfeng Nissan has also been affected to a certain extent, but the overall sales volume is still stable, but also ran out of the bright spots.
Judging from the results of the separate split of the Venucia brand, in the face of the impact of the unfavorable environment, the Venucia brand still achieved a sales growth rate of 11.6% for the whole year, and it is indeed very rare to maintain positive growth. It is worth emphasizing separately that the new SUV model that was just launched at the end of September last year, the big V, became a hit on the market, and the terminal retail sales volume exceeded 7,000 units in December, which became a new growth point in the sales of venucia brands. In addition, in the field of new energy, Venucia has also achieved good performance, and the sales of electric vehicle models have also increased by 105% compared with 2020, and the popularity has been further enhanced.
In 2021, the launch of venucia D60 PLUS models opened the curtain of innovation of the Venucia brand this year, and the new family-oriented shape brought a refreshing feeling to this main family sedan. In July, Venucia Star Enjoy was launched in a version, whether it is the naming method of the model or the further "decentralization" of the Queen's co-driver's seat, let us see that the Venucia brand is jumping out of the inherent mode of thinking.
Of course, the most important product is the Venucia Big V, which was launched at the end of September, which is a young product for post-90s users created by the post-90s car manufacturing team. The angular shape is quite stylish, and the overall line is very sporty, especially the new generation of family-style front faces called V-Galaxy bring a new sensory impact, catering to the aesthetics of young users.
The interior layout is simple and full of technology, and the light-sensitive canopy of up to 1.7 square meters brings an unparalleled sense of openness. Shuanglian large screen is almost the standard of the whole series, built-in Venucia V-Link Nebulas intelligent connection system, not only brings a more youthful UI design, but also provides personalized accounts, car interconnection, intelligent navigation, voice interaction, OTA online upgrade and other advanced mainstream applications, so that young people's car use is more convenient.
Venucia Big V series is equipped with a high-power 1.5T engine as standard, the maximum power is 190 horsepower, the maximum torque is 260 Nm, the parameters are comparable to some 2.0T engines, and with the assistance of the 7-speed dual-clutch transmission, this car not only has 8.8 seconds of "zero hundred acceleration" capability, but also can effectively take into account the fuel consumption performance, the Ministry of Industry and Information Technology NECD fuel consumption is only 6.6 liters / 100 km. It can be said that it is a model with strong competitiveness in comprehensive products.
And it turns out that Venucia Big V has indeed won the favor of consumers, after the listing, single-month sales continue to refresh new records, influence and popularity like waves on the lake spread rapidly. According to the data given by Venucia officials, the proportion of car owners after 90% of the owner group of Venucia Big V has reached about 40%, and the proportion of consumers who choose high-end ratios accounts for 70%, which shows that Venucia Big V Not only allows users to recognize their own value, reasonable pricing can also make young users affordable.
2021 is the year of customer care defined by Dongfeng Nissan Venucia, which is also the year when the "One Heart, One Together" service brand landed. Whether it is the traditional offline interaction or the online communication that young people prefer, it reflects Venucia's focus on user services.
Offline, Dongfeng Nissan Venucia fan care activities run through the five major regions of the country, starting from Guiyang, going north to Jinzhong and Heze, and going south to Hangzhou and Haikou, while conveying a strong intangible cultural atmosphere of "ingenuity", but also allowing Venucia's service spirit to penetrate into the hearts of millions of car owners. Online, Venucia brand also pioneered the service model of customers in the automotive industry through executives, opened the "Old Yellow Hotline", and solved the car problems encountered by users in a more direct, efficient and rapid way, narrowing the distance between Venucia and customers, and implementing refined services.
Of course, the most favorite action is to set up the "Big V Alliance", which is the owners club established by Dongfeng Nissan Venucia in its official capacity for venucia big V owners, the purpose is to further establish a closer and more interesting connection with young consumers and make friends with more young partners. To this end, the official club of big V alliance owners provides members with the wonderful car life of "V power invincible" and the emotional service of "V I love", including the pragmatic list of pet powder benefits that will be launched in key sales cities across the country, such as inviting car owners to explore the Dongfeng Nissan R&D Center, and will also participate in a series of blind box pet powder activities such as the National Owners Conference and outdoor camping.
From the perspective of third-party media, Venucia's use of good products to impress customers is only the first step, and more importantly, it is necessary to let users gain a sense of belonging and reject cold buying and selling relationships. Through the activities of the Big V Alliance, the connection between Venucia and users has been greatly shortened, and through various activities, users can better understand Venucia and support Venucia. Venucia will also deeply understand the user's car pain points and concerns in various activities, so as to adjust its own products in a timely manner and give timely feedback to users. In other words, enhanced trust can lead to sustainable development.
In 2021, venucia brand returned to dongfeng Nissan's year, becoming the second brand to walk side by side with Dongfeng Nissan. Dongfeng Nissan also did not regard the Venucia brand as a vassal, and invested a lot of resources in many aspects such as marketing methods and channel construction to promote the coordinated development of the two brands. "Do Venucia, Dongfeng Nissan is never conservative", this is not an empty phrase, but the implementation guidelines of Dongfeng Nissan and all members of Venucia.
Based on venucia's accumulated technical strength over the years and Dongfeng Nissan's rich experience in car manufacturing, the advanced technology brought by Venucia VSA's genesis architecture can be quickly applied to actual products. In recent years, domestic consumers have become more and more demanding for vehicle intelligence, and functions such as car-home interconnection (Internet of Things), remote OTA upgrades and other functions are becoming the standard of new cars. Some advanced functions (such as the 540 ° transparent chassis function) are even prioritized for Japanese product models, which fully shows that Dongfeng Nissan has the courage to break through itself, loosen the shackles, and let Venucia walk in front and keep up with market trends.
The success of Venucia Big V allows Venucia to clear the fog and see the direction more clearly. In fact, the new Venucia Big V does not have the endorsement of the previous model, and everything must be started from scratch to allow consumers to build cognition. From the end of September to the monthly sales of 7,000 units in December last year, sales rose rapidly in more than 3 months, proving that this main young, intelligent, and technological model is the right product that meets the expectations of users, and new models in the future can also be developed and improved in this direction.
It is true that the right direction is a macroscopic matter, and when it comes to action, ability and confidence are indispensable. First of all, the ability to say, research and development capabilities is the foundation of the car company,In addition to sharing dongfeng Nissan (and even Renault-Nissan-Mitsubishi Alliance) its own technical strength, Venucia breakthroughly launched a number of "post-90s car-making team", as young people, they know more about what their needs are, what kind of cars should be built for young people, and truly do "young, for young and ZAO" from all directions.
Based on the strength of Venucia VSA creation architecture, there will be more excellent models like Venucia Big V in the future, as a practitioner and verifier of new technologies, its success will even feed back to Nissan's products, accelerating nissan global and Dongfeng in the process of intelligence and electrification.
In terms of business and enterprise capabilities, Venucia is also trying to cater to young consumers, and a model called Venucia Big V Mecha Version exhibited at last year's Guangzhou Auto Show is a good example, and the cool scissor doors and mecha-style body pulling are all favorite elements of young people. In terms of marketing capabilities, from the final finalization of the product to the completion of the listing, Venucia Big V took only two months, which fully demonstrated the efficiency and firmness of the company's coordination and unity.
The success of Venucia Big V not only makes consumers realize the changes of Venucia itself, but also builds up the user's confidence in the venucia brand, and the user will no longer stay in the product itself, but have more expectations for the brand. For Venucia, the hot sales of the big V also make venucia more scrappy and more confident, especially for venucia dealers, the arrival of the big V also allows them to have more ample ammunition in their hands, and the fierce war on the front line is fearless. The confidence of manufacturers, distributors and consumers has increased, which has invisibly opened a positive cycle of sustainable development.
In 2021, the domestic new energy market still maintained rapid growth. According to the information released by the Ministry of Industry and Information Technology, the production and sales of new energy vehicles in China exceeded 3.5 million units last year, an increase of 1.6 times year-on-year. From Dongfeng Nissan Venucia in the new energy vehicle segment, the total sales volume of the three existing new energy vehicles has doubled, not only achieving a steady breakthrough at the level of large customers, but also increasing the overall sales of these three new energy models in important domestic new energy private consumption cities, and also through the vertical in-depth strategy of one city and one policy.
As we all know, consumers in the Chinese market have higher and higher requirements for vehicle intelligence, and even led the industry trend of automobile intelligence to a large extent. In the face of such user needs, venucia brands have applied advanced functions such as V-Pilot intelligent driver assistance system and V-Link Nebulas intelligent connection system in some models that have been launched to cope with it, and strive to improve the user's car experience.
From the perspective of the overall scale, penetration rate and intelligent application of China's new energy vehicle market, there is no doubt that China's new energy vehicle market is leading the world. When the combination of intelligence and electrification is more and more close, the greater the competitive advantage and the more opportunities the Venucia brand will gain. According to the new energy vehicle development plan previously released by Venucia, 3 new energy vehicles will be released in the next two years, keeping up with the pace of the market, providing a new upward channel for further increasing sales and even the overall transformation of the brand.
Looking back at the overall development of the 2021 car market, Venucia is precisely because it has found the right direction, done the right thing, and built the right products, which has exchanged for proud results. Looking forward to 2022, China's auto market will further move in the direction of new energy, intelligence and energy saving, and we also believe that Venucia, which has rapid response and decision-making capabilities, will launch more "Tiger General" models like Venucia Big V with the all-round blessing of Dongfeng Nissan, bringing more surprises. At the same time, we also wish Venucia and all readers and friends a great luck in the Year of the Tiger, and the Tiger tiger is born "V".
For more original hot car information, you can pay attention to 58 car WeChat: wubache