Recently, Jeff Koons, an American contemporary pop artist who has worked deeply with LV, has cooperated with the BMW car brand again to launch the art car THE 8 X JEFF KOONS, the new car will be based on the BMW M850i xDrive Gran Coupe, limited to 99 units worldwide, and the US price is $350995.
As early as 11 years ago, Jeff Koons had a deep cooperation with the BMW brand to create an M3 GT2 art car, and the two partners chose the BMW 8 Series GranCoupe.
Jeff Koons, who returned to BMW at the invitation of Angelika Nollert, director of the Design Museum at the Modern Painting Gallery in Munich, said: "I am honored to have the opportunity to work with BMW again to create a special edition model, and I am very serious about what is the essence of the BMW 8 Series GranCoupe. What kind of passion can it bring? What kind of work should we bring to the BMW 8 Series Gran Coupe? I will think about the value of showing art with these questions in mind. ”
It is reported that the art car will be auctioned at an auction in New York on April 4, and the proceeds will be used for charity. From the outside, the whole vehicle is dominated by blue/yellow, and the doors will be marked with a striking "POP!" At the rear of the car, a cartoon pattern with an explosive effect is designed.
BMW officials said that it takes 11 more steps and hundreds of hours to build such a new car, and two special edition models can be produced per week under the current situation.