There is only one piece of cake, and if there are more people, there will inevitably be fewer people.
With the gradual growth of China's auto independent brands, after the quality has been greatly improved, its proportion in the market has also increased year by year. Instead, joint venture brands have been squeezed, and the days are no longer as popular as they were in the early 21st century. This trend has become more pronounced especially in the wake of the pandemic and the chip crisis. Among them, in the monthly sales report of the latest month, we can see that many joint venture car companies, including German and Japanese, have declined to varying degrees, but among them, SAIC Volkswagen has been unusual, becoming one of the few car companies with a significant upward trend.
Year-on-year increase of 51%, SAIC Volkswagen fired the first shot back
SAIC Volkswagen, which has always been known as the profit cow of SAIC Group, finally revealed its rightful position again in January. According to the sales report disclosed by SAIC Motor Group a few days ago, SAIC Volkswagen achieved an excellent result of 130,600 units in January, an increase of 51.69% year-on-year.
In fact, as the group's profit cow, SAIC Volkswagen's three decades of play in China are more worthy of our eyes. In the 1980s, as one of the earliest joint venture car companies to enter China, SAIC Volkswagen was not only a benchmark for quality in the hearts of a generation, but also an important participant in the history of Chinese automobiles, which also created its existence like a big devil in the Chinese market. As of 2021, SAIC Volkswagen has 21.45 million users in the Chinese market, and no one is right. But no matter how powerful the giants, before the irreversible industry revolution, they still have to choose to follow the trend.
In the context of the upgrading and transformation of the automobile industry, the former joint venture giant is actually not good in the automobile market in recent years, coupled with the intensification of the epidemic and the chip crisis, the big factory has become the first group to feel the industry crisis, of which as a generation of overlords in the era of fuel vehicles, SAIC Volkswagen naturally failed to escape, and has been affected many times in succession. Judging from the sales reports in recent years, from 2018 to 2021, SAIC Volkswagen has different degrees of sales decline, and the absolute advantages of the past have become a good memory of those years.
As you once heard in a game, no one can always stand at the top, even if you can be prepared for the danger, but you are surrounded by young people who are just as ambitious and passionate as you were then, and they attack you after magnifying your strengths and weaknesses with a microscope. As one of the first joint venture car companies to enter China, SAIC Volkswagen is also the same.
In the era of fuel vehicles, SAIC Volkswagen was recognized as the king, but when the main theme became new energy, the joint venture car companies, including it, may become latecomers and will once again enter the ambitious young era. In 2021, SAIC Volkswagen experienced many dark moments, but when we look back at those we thought were gray in 2022, we can see its boldness as a big factory. From the listing of ID.4X in March last year, to the ID.6X in June, and then to the ID.3 in October, three pure electric models were produced in one year, which was not only saicue-Volkswagen's determination to transform, but also a manifestation of its strength.
Starting with ID.4X, SAIC Volkswagen's MEB plant, which cost tens of billions of yuan, began to be officially put into operation, which also laid a more solid foundation for its subsequent long-term development of new energy. In fact, in the second half of last year, after a year of channel construction and model expansion, SAIC Volkswagen sales in November and December also began to return to the level of 130,000 +, although there is still a certain gap compared with the previous peak period, but horizontally, the cake has been divided into new forces car companies, the gradual return of advantages is already a good signal. Among them, the sales of the ID. series have also increased significantly, and the sales volume in December has exceeded 8,000 units, with remarkable results. After firing the first shot of the opening year, SAIC Volkswagen in 2022 has improved its grasp of rebounding against the trend.
Expand fuel advantages and add pure electric weights
Different from the model of new forces looking for money to build factories and cars, traditional giants like SAIC Volkswagen prefer to pay money to build factories and build cars, and the MEB factory mentioned above is an important product of its model. After the layout of the pure electric model field last year, its sales volume and production capacity began to stabilize. In 2022, SAIC Volkswagen will continue to export in the field of new energy, with the foundation laid in 2021, including the MEB plant that has been put into production, as well as more than 700 agents in first-tier and second-tier cities across the country after a year of channel construction, and more than 400 ID.Store that are expected to achieve a scale of more than 400 by the end of the year, will become an important chip for SAIC Volkswagen to return in 2022.
In addition to conforming to the trend of industry change, this car company with tens of millions of volumes still needs to maintain its advantages in the field of fuel vehicles. In 2022, in addition to the replacement and renewal of SAIC Volkswagen's fuel vehicles, the change of corporate philosophy represented behind its products is also worth looking forward to.
On January 17, Lingdu L, which has been officially announced, four-door frameless design, sneakback modeling, tail ducktail design and other supercar design elements, all make it a big gap with the mediocre and regular style of the previous Volkswagen models, and this is also a change made by SAIC Volkswagen in the current market context where the consumer group is more youthful.
In 2022, SAIC Volkswagen will also upgrade many models such as Tuon X, Langyi, Weiran, Tuyue, etc., covering the sedan, SUV and MPV camps, and the new models will be more fashionable and more advanced or will become the main theme of these model upgrades. In addition, in 2022, SAIC Volkswagen may also launch a new medium-sized SUV to further enrich the product type.
It can be seen that in the product update of SAIC Volkswagen in 2022, in addition to the models whose sales have always been at a high level, there are models such as Lingdu that have been relatively silent for a period of time, which can basically be regarded as a big year for model updates. Under the premise of a sharp increase in sales in the first month of the first month of the year, the morale of SAIC Volkswagen has been boosted to a certain extent, coupled with the successive renewal of almost all models, the product layout has been further optimized, and in 2022, SAIC Volkswagen's already strong performance in the fuel vehicle camp is bound to become the key to its sales revitalization.
Write at the end:
No one can always be at the peak, success is temporary, failure or is the main theme, but how to face failure will determine a person's different appearance, and the same is true for enterprises.
But objectively speaking, SAIC Volkswagen is not a failure, but standing at a crossroads, how to choose is also an important reason to determine its future height. After experiencing a certain pain of transformation in 2021, SAIC Volkswagen's products, production capacity and channels have been fully optimized in 2022, and after the first shot of the opening year, reinvigorating its strength may become its keyword this year.