After nine years, Mondeo has finally ushered in a rebranding, and whether it can increase brand sales depends on it
As a classic model of Ford, Mondeo is definitely a "veteran", listed for many years, from the beginning of the popular to the current eclipse, has not been able to meet people's car needs very well, so the replacement is definitely imminent, otherwise sooner or later it will be eliminated by the market. Under everyone's expectation, the new Mondeo ushered in the world premiere, which was finally updated after 9 years.
Unlike the old models, Mondeo has been given the true meaning of "Made in China", which is developed and designed by a Chinese team and produced by Changan Ford. Injecting fresh blood into the brand, taking on the responsibility of increasing brand sales, in the current young and dominant car market, the new Mondeo adopts a new design concept, from the outside to the inside to make a big change, and Ford EVOS is the same design style, in the moment of seeing it, people also feel a little surprised.
The surface of the hood has added several raised rib lines to form a high and low undulating profile change, the polygon front grille area is moderately sized, fused with the split headlights, widening the front face transverse visual effect, the grille surface is an overall arrangement of bright chrome-plated metal, the headlights have joined the popular split design, and the lower bracket has adopted a simple and generous through-line design.
The side of the body looks like it has a feeling of being ready to go, enough movement, the blackened roof complements the heterochromatic body, the stiff waist line has a strong sense of strength, different from the common straight waistline, multiple lines in different positions jointly tighten the body, forming a high and low undulating form change, it is difficult to imagine that it is Mondeo.
The exterior mirrors are better integrated with the body half after the blackened design, the hidden door handle does not destroy the overall visual effect of the body, and the wheel shape has also been redesigned to add a dynamic atmosphere to the body. The rounded roof naturally slides down to the rear, and these designs are enough to see the brand's design prowess. The "Little Ducktail" continues to extend the visual effect of the roof, and the through-type taillights are embedded in a blackened decorative panel, which is lit to create the effect of an energy light strip, echoing the light strip in front of the face. The entire design is indeed grown on the aesthetics of the Chinese people, and many people also feel that it is like the "squashed" Ford EVOS.
Since the exterior design of the new Mondeo has changed greatly, its interior can not pull the crotch, canceling the previous large-size vertical central control screen, replaced by a penetrating screen that almost covers the entire center console, the entertainment car machine screen reached 27 inches, and after sitting in the car, it is really full of screens. Such a large screen on a new energy model is also no sense of violation, and now it appears on Mondeo, which is still very surprising.
Almost all the smart functions are integrated in the central control large screen, equipped with a new generation of SYNC+2.0 intelligent interconnection system, with a wealth of scientific and technological functions, basically you can imagine it is equipped with. It's just that it takes a while for consumers who are just starting to drive this car to adapt. The steering wheel shape is a bit like a "gamepad", the actual control experience is also good, the gear shift system adopts the popular knob design, and the right side is equipped with a mobile phone wireless charging panel.
The new Mondeo has also been upgraded in size, with a body length of more than 4.9m, a wheelbase of 2945mm, which is significantly better than the Accord, and the driving space is also very spacious. In terms of power, it is equipped with a 2.0T engine, which is the same as the Ford EVOS, and the driving experience is biased towards calm and comfortable. After the upgrading of Mondeo has comprehensively improved its own product strength, so as to better meet the current demand of consumers, it should attract many consumers, and now people are most concerned about its pricing, if the price can also give people a surprise, then it will once again strengthen consumer confidence in choosing it.