In this Internet era, people's daily travel has been inseparable from mobile phones, involving people's food, clothing, housing and transportation can almost be done on the mobile phone through the Internet. Just like the matter of taxi travel, as long as you call a car through the software on the mobile phone, you can avoid the embarrassing situation that the roadside taxi cannot be called, plus some discounts given by the taxi platform, and you can also achieve both convenient and cheap travel.
When it comes to Internet ride-hailing software, Didi Chuxing can be described as a household name, but since the negative news that appeared before, Didi Chuxing has caused an uproar in an instant, resulting in its own reputation plummeting, and its development has not diminished, which has also allowed Didi Chuxing's competitors to get a rare opportunity to catch up, for Didi Chuxing, this period is undoubtedly a cold winter of development.
What is the current situation of Didi Chuxing?
As we all know, Didi Chuxing suffered a head-on blow before going public in the United States, due to illegal data collection, suspected of seriously infringing on users' personal information, the company's 25 APP was removed and rectified, in December last year, Didi announced its delisting, and this is only 156 days after Didi Chuxing was listed in the United States.
Since then, Didi Chuxing has no longer had the scenery of the past, you know, for a period of time, Didi Chuxing was the big brother of online ride-hailing, whether it is to spend money to subsidize drivers and users, or overwhelming publicity, it can be seen that Didi Chuxing's means in expanding market share, although simple and crude, are very effective.
It can be said that since the delisting, the negative news about Didi Chuxing seems to have never stopped, and the relevant state departments have been reviewing Didi, which is manifested in the declining stock price and declining revenue in the secondary market. According to the financial statements released by Didi in the second quarter and third quarter of 2021, the revenue in the second and third quarters was 48.2 billion yuan and 42.7 billion yuan, respectively, down 11.48% from the previous quarter, that is, in the third quarter of last year, Didi Chuxing's net loss was as high as 30.6 billion yuan.
Didi Chuxing ushered in the cold winter and Daniel Zhang stepped down as a director
After the listing, Didi's stock price continued to fall, and its market value evaporated by nearly 280 billion yuan in the first half of 2021 alone. As of February 4, Didi's market value has plummeted by $69 billion, about 438.8 billion yuan, so fast and so large that the former Internet giant is now in Pingyang, which can't help but sigh.
The change in Didi's management has also attracted everyone's attention, Alibaba Group CEO Daniel Zhang has officially stepped down as a director of Didi, and Zhang Yi is the new director of Didi, taking over the Daniel Zhang previous work content, in order to lead Didi out of the predicament. The news that Didi Chuxing will delist from the US stock market and switch to listing on the main board of Hong Kong does not seem to have any substantial progress now.
What is even more headache for the management of Didi Chuxing is that since the accident, Didi's position in the hearts of ordinary people is no longer there, and the market share has begun to be gradually divided by some other online ride-hailing software in the market, after all, its 25 APP has been removed, which means that a large wave of customers and a large wave of traffic have been lost.
Where should the former ride-hailing giants go?
Obviously, Didi Chuxing has now fallen from the altar of the online ride-hailing giant to the mud, and now when it comes to taxis, people's first reaction may not be to open Didi Chuxing, and the trust that was hard to establish between Didi Chuxing and customers was destroyed by their own hands overnight, after all, in this era of big data, people's tolerance for incidents that infringe on their personal information has become lower and lower.
But careful people also found that since February 7, Didi's market value seems to be gradually picking up, and finally there is good news, that is, Tencent's stake in Didi has been increasing, an increase of 1.8 million shares compared to the IPO. For Tencent's "increase in holdings", many relevant institutions interpret it as a small positive for Didi, and many people believe that although Didi has suffered a dark moment, Tencent has increased its investment efforts at this time, indicating that it is still optimistic about Didi Chuxing.
But as far as Tencent's response is concerned, it is undoubtedly a cold water poured on Didi. On February 11, Tencent officially announced that after Didi went public in the United States, it had never increased its holdings in Didi's shares again, and the reason why the number of shares held was higher than at the time of the IPO was because Tencent also subscribed to some additional shares during the IPO.
Judging from Tencent's response, Tencent does not intend to pull a drop that is deeply mired in the quagmire with its own strength. For Didi Chuxing, who is in prison, the only way now may be to cooperate with the relevant departments to complete the review work as soon as possible, plan to delist, steadily promote the work of listing in Hong Kong, and continue to strengthen on the basis of its original strength and return to normal again.