With a range of up to 550 kilometers and only 6.72 seconds to break 100, why does Geometry C sell less than 300 vehicles per month?
After decades of industrial development, the mainland automobile industry has made remarkable progress, especially in the field of new energy vehicles, from the past "left behind" state gradually changed to "beyond", "inner volume" two status quo, for some independent car brands, this feeling is more intense. At the moment when foreign joint venture brands still dominate the market pricing power, independent brands have taken the lead in pulling out the "price war" and "technology war", from pure electric endurance of 300 km to 700 km, from price 200,000 yuan to 130,000 yuan, the new forces of independent brands have innovated the market environment of new energy vehicles again and again with their existing technical strength. Among these new car-making forces, the most well-known is bydir, Wei Xiaoli and other new energy representative car companies, and in the traditional car companies, there are also several extraordinary players worth paying attention to, such as: geometry C.
As a pure electric compact SUV, Geometric C comes from the traditional fuel vehicle company - Geely Automobile, the new car price is 129,700 yuan, the top price is close to 182,800 yuan, the launch of NEDC comprehensive endurance 400/550 km two endurance versions, and the whole series is equipped with a maximum power of 204 horsepower motor unit, the measured zero hundred acceleration results only take 6.72 seconds, the power is at the mainstream level of the same level, the acceleration strength is ahead of most competitors of the same level. And it is such a bright new energy SUV, in the past December 2021 only achieved a monthly sales of 289 vehicles in the market results, what is the reason for the decline in the competitiveness of the car market?
Different from the new design concept of other brands, Geometry C follows the design concept of its own fuel vehicle, and the overall shape is not exactly the same as the current Geely Emgrand S, but the overall shape is similar. The difference is that the geometric C front face adopts the closed grille design of the pure electric vehicle "must use", and after the chrome-plated "geometric" LOGO is replaced, it is equipped with a distinctive "eyelash" LED headlamp design, which looks quite young.
On the side of the body, the stylish design elements are still the main theme of geometric C, whether it is the dynamic two-color suspension roof design, or the hidden door handle, or the five-frame blade rim with the unique shape, all of which add a lot of eye-catching visual atmosphere to the side. At the same time, the side of the new car also uses a double waist line design, through the transformation of the line virtual and real, twisting, creating a tight feeling of light and shadow, and the sense of strength is very full. In the rear part, the familiar taillight design did not bring unexpected surprises, the center of the taillight is still acrylic black trim plate through the connection, the tail light interior light structure is exquisite and three-dimensional, with the roof wide blackwash spoiler design, highlighting its motion positioning.
Entering the car, compared with the dynamic shape, there is a significant rise in the sense of technology, from the double-width multi-function steering wheel to the center console triangle air conditioning function button table, white / gray interior color matching supplemented by metal knob embellishment, like the space cockpit, there is a strong scientific and technological atmosphere. At the same time, it is not difficult to find that the interior workmanship and materials belong to the upper level of the same level, and the interior refinement is relatively good. The fly in the ointment is that the 5-inch LCD instrument is not convenient in the use of the process, and the creation of a sense of science and technology is limited.
In terms of space, the length, width and height of the geometric C are: 4432/1833/1560mm, and the wheelbase is 2700mm, which is consistent with the prototype Emgrand S in terms of design, which brings the same problem, and the trunk space is small. At the same time, due to the influence of the low body design, the rear head space is limited, but fortunately, the wheelbase size is sufficient to meet the comfort needs of the vertical riding space of the vast majority of users. In terms of storage capacity, geometric C is difficult to bring satisfactory spatial performance.
epilogue
Looking at the current 120,000-180,000 yuan pure electric compact SUV market, the models that can achieve small achievements in the market are AION Y, Nezha U, Song PLUS EV, Xiaopeng G3, which are generally suitable for the above models, the product characteristics of the above models are "big space" attributes, and what Geometric C lacks is the "big space" attribute. Although the geometric C has a wheelbase size of 2700mm, it is limited by the 4432mm body length and the low body design, the car's small trunk volume, average storage capacity, and loss of the space practicality that a compact SUV should have. For most home-based consumers, "space" is the first, and good power quality can add points to the product, but it cannot dominate the consumer's intention to buy a car.