The digital collection is still in its early stages, and the degree of recognition and legal risks need to be further clarified.
Chain New (ID: ChinaBlockchainNews) original
Author | Yang Zhengjun
On February 6, in the final of the Women's Asian Cup, the Chinese women's football team won the championship 3-2. On the same day, a digital collection platform released a commemorative digital collection related to the women's football championship, priced at only 0.01 yuan, and as of February 9, the digital collection had not been sold out.
Nowadays, rubbing hot events and grabbing traditional well-known IP have become an important means for major digital collection platforms to attract attention.
Abroad, 2021 is known as the "First Year of the NFT," an NFT painting by American digital artist Beeper, "Everydays. The first 5,000 days fetched nearly $70 million. In China, the localization of digital collections also has a different kind of heat.
Around the Spring Festival in 2022, on the major digital collection platforms, hot events and traditional culture-related digital collections are intensively released, and grabbing digital collections has also become a mandatory activity for many players during the Spring Festival.
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Chain new
Set the alarm clock, and grab the digital collection with several mobile phones at the same time
Ah Liang had a different kind of Spring Festival this year. Due to the impact of the epidemic, Ah Liang was unable to return to his hometown to reunite with his family, and he did not have to go to his relatives to visit the door, and he was immersed in the world of digital collections almost every day.
"Now there are many digital collection platforms, almost every day there are digital collections released, some collections also need to check in every day, collect cards, etc. to obtain, many collection-related WeChat groups are very active, everyone shares resources and exchanges experience with each other." Ah Liang said that this is also a lively Spring Festival.
"Chain New" found that around the Spring Festival, digital collections are intensively released, and hot events and traditional cultures have become the main areas of digital collection release.
Among the hot events, the Spring Festival of the Year of the Tiger and the Winter Olympics are the key areas of major collection platforms, according to the statistics of "Chain New", the recent release of NFTs related to the Spring Festival of the Tiger include Alipay, Jiefang Daily, CCTV, Tencent Blockchain, Unique Art and other platforms, and the platforms that release the winter Olympics-themed digital collections include Taobao, Magic Core, Baidu, China UnionPay, Red Cave Digital Collection and nearly 10 other platforms.
Traditional cultural IP has also become the object of competition among various platforms, and museums around the world have joined.
On February 1, the Sichuan Institute of Cultural Relics and Archaeology and the Sanxingdui Museum jointly released a limited edition digital collection greeting card and a 3D virtual digital collection of cultural relics.
On February 7, CCTV, together with Hubei Provincial Museum and QQ Music, launched a limited edition digital collection of chimes, where users ring the Zeng Houyi chimes on the WeChat Mini Program and interactively play different songs, and they can get the corresponding collections for free according to the score.
On The Whale Detective, Alipay's digital collection platform, museums in Hebei, Hunan, Sichuan, Gansu, Shanxi, Anhui and other places have recently released digital collections related to cultural relics at prices of 19.9 yuan or 29.9 yuan.
On Tencent's digital collection platform "Magic Core", in addition to the digital collection of cultural relics launched by museums around the world, the digital folding fan of the Forbidden City theme, Qi Baishi paintings, and the digital atlas of 56 ethnic groups in China are also sought after by users.
Due to the back of Ali, Tencent and other large factories, whale probe, magic core and other platforms with their own traffic, tens of thousands of collections are almost all seconds, it is difficult to grab.
A Liang said: "In addition to the speed of the Network, almost all rely on luck, some people in the group are setting alarm clocks, and several mobile phones are grabbed at the same time." Relatively speaking, the collection on small platforms is much easier to grab. ”
Compared with the popularity of mainstream platforms, some emerging collection platforms are much deserted, and users and traffic have become the key to their development.
"Chain New" found that the sales of some emerging digital collection platforms are very limited, and many digital collections released by some platforms have not been sold out, and even digital collections with a circulation of several thousand pieces have sold less than 50 pieces.
In order to attract new products, free airdrops, lottery draws, invitations to users to send collections, whitelists, etc. have become common means.
A number of players told "Chain New" that it was not clear what the digital collection was before, it was pulled by a friend to join, and it was not clear whether the digital collections that were grabbed would appreciate in the future, but many of them were obtained through airdrops, lottery, collection cards and other forms, and did not cost much.
A Liang also said: "Although the small platform is deserted, it has good service, many activities, airdrops, and the collection is easy to grab, maybe the platform can grow up in the future." ”
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Offline transactions: WeChat group owners take the initiative to do "guarantees"
In foreign countries, the digital collection is called NFT, the full name is Non-Fungible Token (non-homogeneous token), and in 2021, NFT once became the biggest focus of the entire investment market.
In March 2021, an American digital artist Beeper's painting of the NFT Everydays. The first 5,000 days fetched nearly $70 million. According to the Central Broadcasting Network, the transaction volume around the NFT in 2021 exceeded $19.6 billion, which is 228 times the volume in 2020.
In China, due to the impact of policies, NFTs have been localized into digital collections, with less element of hype. At present, on the vast majority of platforms, digital collections are limited to collections, displays, etc., and only a few platforms support time-limited transfer functions.
However, this did not affect the enthusiasm of the platform and players. In September 2021, Alipay's "2022 Hangzhou Asian Games Digital Torch" was sold to 3 million yuan at Ali's auction, while the collection was still in a 180-day transfer restriction period.
Although the above collections have been removed from the shelves of Ali Auction, Salted Fish and other platforms, the current offline trading market for digital collections is still hot, but the prices of digital collections are now relatively "grounded".
For example, the official price of the "Shanghai Securities News Major Historical Moments" digital collection released by Shanghai Securities News and The Only Art is 19.9 yuan, and the price on idle fish ranges from 100 yuan to 500 yuan, while according to the understanding of many parties in "Chain New", the current offline transaction price of the collection is about 100 yuan -200 yuan.
In addition, WeChat and QQ have also become important places for offline transactions, and there are even WeChat public accounts and WeChat groups that specialize in offline transactions of digital collections.
"Chain New" found that in many WeChat groups related to digital collection transactions, a large number of acquisitions and sales information are released every day, including many successful transaction cases, and some WeChat group administrators also provide guarantee functions to provide protection for both parties to the transaction.
Xiao N is the owner of a WeChat group, he told "Chain New", he was deceived when he was trading offline before, and after the transfer, he was blocked and deleted by the other party, so he thought of a way to guarantee the WeChat group.
At present, he has been running a WeChat group for more than a month, the group is an active digital collection player, if there is someone in the group to trade, he can provide a free guarantee - the buyer first transfers the payment to him, the seller confirms the receipt, he then transfers the payment to the seller.
Xiao N said: "At the beginning, everyone had concerns, but after a period of operation, the trust relationship was established. ”
In addition, Xiao N's WeChat group has also brought a lot of convenience to itself, "after having a trust relationship, it is much more convenient to acquire and sell collections, and there has been no cheating."
Little J is a friend of Little N, who often acquires digital collections through Little N's guarantees.
Xiao J told "Chain New" that he and a few friends partnered to acquire digital collections, they believe that the future appreciation of digital collections is larger, but there are also uncertainties, such as national policies, platform continuity, etc., therefore, they do not dare to buy a large number of acquisitions at present, but are optimistic about the collection of a few per piece.
Another player also told "Chain New" that it is more optimistic about the future of digital collections, especially large platforms and well-known IP, and almost all of them can earn more than 10 times when they are sold. Some of them he thought were valuable would also be collected, for example, he acquired a set (5 pieces) of the Shanghai Securities Digital Collection.
"Chain New" found that although there is no public and legal secondary market, in the relevant trading group, digital collections can also maintain a relatively stable transaction price, and future expectations and supply and demand have become important factors in determining prices. In general, the price of digital collections of large platforms and well-known IP is generally 5-10 times the official selling price, and if it is a special number, the price will be higher. The price of digital collections with small platforms and no IP is low, or even unpopular.
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The degree of recognition and legal risks still need to be further clarified
Digital collections are in an early stage, and there are still many risks such as technical problems, legal risks, and recognition.
In terms of technology, mainstream platforms such as Whale Probe and Phantom Core are relatively mature, while some emerging platforms still have many problems. "Chain New" found that in the WeChat group of the relevant emerging platform, there are often users who complain about not receiving the collection after payment, long response time, and inability to pay after placing an order.
In terms of legal risks, Guo Zhihao, director of the Legal Committee of shenzhen information service blockchain association and partner of Beijing Yingke (Shenzhen) Law Firm, reminded that digital collections should not be "air", but a mapping of the value of rights, and once there is no corresponding legal rights value as the basis for mapping, digital collections are almost equal to "air coins", and investors must be cautious in judging.
At present, domestic digital collections mostly use the alliance chain, for example, Whale Detective is based on Ali's ant chain, and the magic core is supported by the Tencent blockchain, however, whether the digital assets on the alliance chain can be internationally recognized is still doubtful.
Cui Zhiru, secretary general of the Blockchain Branch of the China Software Industry Association, told Chain New that if the nodes of the alliance chain are not maintained, the assets on the alliance chain will become pseudo assets, and the hot digital collections of large factories mainly rely on the existing traffic to monetize, however, the massively released digital art collections have almost no collection value.
According to people familiar with the matter, some domestic digital collection platforms are based on public chains such as Ethereum and have opened up the secondary market, but in order to comply, these platforms no longer support virtual currencies and use RMB for transactions.
Cui Zhiru said that the early digital collection market should be more inclusive, "this is the only way, everyone is on the road of exploration, we should have more encouragement." ”
Cui Zhiru said that in the early stage, we should provide some space for exploration and innovation channels, and wait until the market has accumulated certain experience before making legislative guidance, such as summarizing the laws by industry associations, making relevant standards, and then formulating corresponding laws and regulations by the legislature to guide the benign development of digital collection transactions.
This article is original to Chain New (ID: China BlockchainchainNews) and is prohibited from being reproduced without authorization.
![Mr. Ding Wenwu, a lover of Qin Cavity, donated precious collections to the Qin Cavity Museum[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)