Antarctic E-commerce Co., Ltd., formerly known as Antarctica, was founded in 1998 and headquartered in Shanghai, and is an A-share listed company with a stock code of 002127.
The company's main business is brand integrated services, dealer brand authorization services, mobile Internet marketing business and other businesses. Brand integrated service and dealer brand authorization service, that is, the company provides brand authorization and comprehensive services to authorized suppliers and distributors, and collects brand comprehensive service fees and dealer brand authorization fees respectively; mobile Internet marketing business is based on the advertising and marketing business of the mobile Internet terminal, as the agent of the mobile traffic media supplier, to promote products and advertise for customers on the supplier platform.
The company has a high-quality brand matrix, its traditional LOGO brand, IP brand and CP brand parallel, covering Antarctica, Cardile Crocodile, Classic Teddy, PONY series and other brands, the business category also pays attention to the development of all categories, spanning underwear, home textiles, men's wear, women's wear, shoes, maternal and infant, children's wear, clothing accessories, bags, outdoor, home daily use, personal care and many other fields.
In terms of marketing services, the company provides customers with customer service management, operation management, store image management, marketing data management, activity resource management, platform public relations management, TP management and other services; supply chain management, the company focuses on improving product quality and tonality; channel management, the company has a multi-faceted layout of Ali, JD.com, Pinduoduo, Vipshop and other e-commerce channels, while expanding offline channels, with "online new FMCG, offline quality" as the strategic idea.
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