Olympic Broadcasting Service Company (OBS) said at a press conference on the 10th that the Beijing Winter Olympics has become the highest-rated Winter Olympics so far, and has written new records in terms of broadcast time, technology, content production methods and other aspects.
Broadcasters from around the world overcame the pandemic and international travel difficulties to present the world with the Beijing Winter Olympics just six months after the Tokyo Olympics. As an organization that provides public signals for Olympic broadcasting and television to Olympic rights holders around the world, the importance of Olympic broadcasting services is self-evident.
Its chief executive, Ioannis Exacos, said that according to relevant data, the Beijing Winter Olympics has become the highest-rated Winter Olympics so far, and on the digital platform owned by NBC, the Beijing Winter Olympics has also become the highest-rated Winter Olympics.
Gu Ailing's big jump to win the championship has had a very big impact not only in China but also on global social media. It became a world-class phenomenon, a very good game. The atmosphere at that time was very nice. Obviously, Gu Ailing has also become a representative figure.
Behind the popularity of Gu Ailing's victory, the Beijing Olympic Winter Olympics also set many records.
On the fourth day of the competition, the Beijing Winter Olympics has become the highest-rated Winter Olympics. It is also the highest-rated event in the 6 days of Peacock, a mainstream media platform owned by NBC Global Group.
Ianis introduced
Japan, the United States, Canada, and South Korea are all very high-rated countries. We are very satisfied with this. And we also believe that our broadcast goals at this Winter Olympics will be achieved and will exceed our expectations.
Social media is also a very important area. As of yesterday, we had 2 billion followers on social media. Usually we think that the Winter Olympics are not the same as the Summer Olympics, because the number of participating countries is different, and we are very satisfied with such results.
In line with China's concept of "opening up and running the Olympic Games", the Olympic Broadcasting Service Company continues to innovate and make breakthroughs in technology.
Exacos said that for the first time, the Beijing Winter Olympics used UHD and HDR technology, that is, ultra-high definition and high dynamic range 4K technology, for broadcasting and production at the Winter Olympics.
"This is due to China's world leadership in the use of 5G technology." He said.
In addition, cloud broadcasting is also a major feature of the Beijing Winter Olympic Games. "This allows us to produce content remotely, enabling timely transmission of signals. We don't have to be on the spot, we don't have to be in the event, we can produce content. Exacos said.
According to him, the Olympic broadcast service company will provide broadcasters with more than 6,000 hours of content at the Beijing Winter Olympics, of which nearly 1,000 hours of competition content. "All content can meet the needs of digital broadcasting, and different platforms and media have different content."
Beijing Winter Olympics: A large-scale technology display wrapped in the cloak of ice and snow events
The Beijing Winter Olympics, which are currently in full swing, not only let us see the cool and heroic posture of athletes from all over the world on the ice and snow field, but also spread China's high technology all over the world. The black technology of the Beijing Winter Olympics can be described as ubiquitous, meticulous to every corner of food, clothing, housing and transportation.
At the security inspection and epidemic prevention sites of the Winter Olympic Village and various competition venues, devices with automatic identification document information and automatic temperature measurement provide convenient and rapid service guarantee for athletes from all over the world. Although the athletes of the ice and snow event are mostly "fully armed" when they enter the field, wearing hats, masks and even protective gear, and sometimes only showing their eyes, the field device can identify and display their photos and identity information on the display in just 1 second, making the athletes exclaim: "Oh my God, how did it do it?" ”
The smart restaurant of the Winter Olympic venue has also impressed many well-informed foreign journalists, and the large canteen of thousands of square meters has basically no chef, and after ordering, from ordering, stir-frying, and serving food are all completed by automated equipment and robots. The kitchen is fully transparent, the dishes are diverse, whether it is Chinese stir-fry, rice, dumplings, noodles or Western-style burgers, pasta, what you want to eat casually, do it on demand, a moment of kung fu, the robot will do a good job of food, directly to the table, to achieve zero contact between people, epidemic prevention work to the extreme. Foreign journalists can't take care of food, pick up the camera and grab a photo, release the media for the first time, and let the world feel The Chinese technology. It is much more than that that foreign journalists applaud, and the hard-core technology that supports the efficient operation of the Winter Olympics has really impressed them.
The three competition areas of Beijing, Yanqing and Zhangjiakou are all connected by the Winter Olympic high-speed rail. The speed of the Winter Olympic high-speed rail is as high as 350 kilometers per hour, and the 5G network is fully covered in the carriage, even if the high-speed rail runs at the highest speed, the 5G network signal is still stable, and it will not be stuck at all while watching the game while sitting on the car. The world problem of signal stability in the high-speed rail state has been easily solved by China. Through 5G technology, China's high-speed rail has also realized driverless technology.
What is the most important thing about the Winter Olympics? Ice and snow, of course. Hosting a world-class event like the Winter Olympics is obviously not enough to rely on natural ice and snow alone, especially in the relatively dry climate around Beijing. However, natural snowfall is greatly affected by the climate, and the dry humidity and hardness cannot directly meet the technical requirements of the winter Olympic slope laying. To ensure the smooth and fair progress of skiing, high-quality and stable ski slopes are indispensable. Through the most modern artificial snowmaking technology and equipment, the Beijing Winter Olympics realized that all snow sports tracks are paved with artificial snow with controllable characteristics. The composition of this snow is exactly the same as natural snow, the most important thing is that it is more stable than natural snow, dry humidity and dosage can be intelligently controlled, the water consumption and manufacturing cost are relatively low, and non-toxic and harmless, people can enjoy close contact with it, snow meltwater can be harmlessly recycled after the game.
China's carbon dioxide rapid icemaking technology is the highlight of the venue facilities of this Winter Olympic Games. The newly built "Ice Ribbon" National Speed Skating Hall has the largest 12,000 square meters of ice surface in Asia, through the use of carbon dioxide transcritical refrigeration technology to achieve zero carbon emissions of the track ice, China's ice making program whether it is comprehensive energy efficiency or ice surface temperature difference has reached the international advanced level, to the athletes to bring soft and hardness uniform and stable high-quality ice surface, since the start of the speed skating project on a number of Olympic records refreshed, but also proved the quality of the "Ice Ribbon" ice surface.
The shocking visual effect of the opening ceremony of the Beijing Winter Olympics is also the result of the application of various scientific and technological means. As a classic moment of the full performance, the effect of the Olympic rings breaking the ice is amazing: it can't really be carved on the spot, right? In fact, the ice bricks of the entire frozen five rings are a huge LED special-shaped screen, up to 20 meters long and weighing 3 tons, which can be said to be a perfect combination of science and technology and beauty. The waterfall flowing down the 8K screen makes people feel the shock of the water of the Yellow River in the sky; the "quicksand" that follows the actor's footsteps is also a lighting effect realized in real time by AI motion capture. The opening ceremony of the Beijing Winter Olympics left many unforgettable moments. Digital technology and Chinese aesthetics reflect each other to form this simple, aesthetic and futuristic event.
With science and technology as the medium, the opening ceremony of the Winter Olympics presented a dazzling and colorful aesthetic feast. Through the combination of science and technology and humanities, the Beijing Winter Olympics have shown the world China's great power strength and demeanor, and also let each of us Chinese deeply feel the strength of the country. At the opening ceremony of the Beijing Winter Olympics and the preparation and operation of the entire event, it can be seen that various digital technologies such as artificial intelligence, cloud computing, and digital twin technologies have been applied on a large scale. This world-renowned Olympic event is carrying the scientific and technological power behind it to "go to the future together".
Source: China Daily