Olympic broadcast service company: The Beijing Winter Olympics became the highest-rated Winter Olympics to date

Live bar On February 11, the Olympic Broadcasting Service Company (OBS) said at a press conference on the 10th that the Beijing Winter Olympics has become the highest-rated Winter Olympics so far, and has written a new record in terms of broadcast time, technology, content production methods and other aspects.

Broadcasters from around the world overcame the pandemic and international travel difficulties to present the world with the Beijing Winter Olympics just six months after the Tokyo Olympics. As an organization that provides public signals for Olympic broadcasting and television to Olympic rights holders around the world, the importance of Olympic broadcasting services is self-evident.

Its chief executive, Ioannis Exacos, said that according to relevant data, the Beijing Winter Olympics has become the highest-rated Winter Olympics so far, and on the digital platform owned by NBC, the Beijing Winter Olympics has also become the highest-rated Winter Olympics.

Exacos said that for the first time, the Beijing Winter Olympics used UHD and HDR technology, that is, ultra-high definition and high dynamic range 4K technology, for broadcasting and production at the Winter Olympics.

"This is due to China's world leadership in the use of 5G technology." He said.

In addition, cloud broadcasting is also a major feature of the Beijing Winter Olympic Games. "This allows us to produce content remotely, enabling timely transmission of signals. We don't have to be on the spot, we don't have to be in the event, we can produce content. Exacos said.

According to him, the Olympic broadcast service company will provide broadcasters with more than 6,000 hours of content at the Beijing Winter Olympics, of which nearly 1,000 hours of competition content. "All content can meet the needs of digital broadcasting, and different platforms and media have different content."

(Xinhua News Agency)