What day is it that keeps hundreds of millions of people waiting in front of the screen? On February 14, Beijing time, when the Beijing Winter Olympics continued to stage a wonderful drama of global Olympic athletes competing for gold and silver, in Los Angeles on the other side of the ocean, the much-anticipated 56th Major League Football League (NFL) "Super Bowl" finals ended at Sophie Stadium in Los Angeles, and finally the Los Angeles Rams defeated the Cincinnati Tigers at home to win the championship. As "top-notch" events, these two major competitions are broadcast live in at least hundreds of countries and regions around the world in more than 20 languages, guess what, who is more "eye-catching"?
01
"American Spring Festival Gala" is also "American God of Wealth"
No Spring Festival Gala, what year? The same applies in the United States. "Super Bowl" is a major sports event with a rich history, and gradually formed a cultural festival, its influence has been extended to literature, art, business and other fields, "midfield show", "sky-high advertising", these are the first impressions in everyone's mind when they hear the "Super Bowl".
This year's "Super Bowl" is still the appearance of celebrities from all walks of life, and big coffee is gathered. WTA founder and tennis legend Billy Jane King was the guest of the coin toss of the 2022 Super Bowl, former WWE superstar Dawn Johnson appeared as the introducer, NBA basketball legend "Tiangou" Abdul Abdul and superstar James both came to the court, as well as "King of Veneers" Sean White and Beijing Winter Olympic champion Chloe King who had just ended his career at the Beijing Winter Olympics. Not only sports people, but also the entertainment industry's fruit sister Katie Perry, Drake Greham and other big names came to the scene to help.
Whether it is at the competitive level or the entertainment level, the "Super Bowl" has always maintained the record of the highest-rated program in the United States, and if you want to watch the game live, there are many bills to pay. According to data from an authoritative ticketing website in the United States, in the secondary market, the average resale price of a single "Super Bowl" ticket has soared to $9,635, about 61,227 yuan, and the lowest fare, that is, the highest seat with "God's Perspective" is about 21,000 yuan.
Compared to 1967, the ticket price of the first Super Bowl is $12, which has now increased by nearly a thousand times. The scarcity is not only tickets, because there are not so many parking spaces around the stadium that day, on the ticket trading website, a small parking lot 1.6 kilometers away from Sophie Stadium is priced at as high as $1850, which is almost enough to buy a ticket, which is ridiculously expensive.
02
122 camera positions to make the game into a "movie"
After all, there are very few people who can go to the scene to watch the game, and most people still choose to watch it on TV and the Internet. On the occasion of this "Super Bowl", during the Beijing Winter Olympics, as the exclusive broadcaster of the two events, the National Broadcasting Corporation (NBC) bundled these two top IPs together for publicity, and created the top ratings in the United States in the past 7 years. According to an IOC spokesperson, more than 100 million viewers in the United States watched the Winter Olympics on various online platforms owned by NBC.
Promotional ads for the Beijing Winter Olympics can be seen everywhere in the broadcast of the NFL divisional semifinals, and in the live broadcast of the Beijing Winter Olympics, trailers for the "Super Bowl" games are also interspersed. Traditionally, the "Super Bowl" exclusive broadcast chamber of commerce premiered the annual blockbuster TV series or entertainment program in the prime time after the game was broadcast live, but NBC changed its strategy this year, and the "Super Bowl" immediately cut into the live broadcast of the Beijing Winter Olympics, and the popularity of the two top events was seamless, locking the audience throughout the night. Dan Lowinger, president of advertising sales at NBC Global, said that "Super Golden Sunday" could bring in $500 million in revenue on this day alone because of the coincidence of the Beijing Winter Olympics and the Super Bowl.
In order to broadcast this grand game, NBC can be described as a bloody, unprecedented investment, in this "Super Bowl" final, a total of 122 camera positions were arranged outside the field, what is this concept? Also on the football field, the world's attention to the 2018 World Cup final in Russia only arranged 37 camera positions, which was already the most at that time.
03
2 billion people around the world are already following the Beijing Winter Olympics
But when it comes to ratings, the most popular is the current ongoing Beijing Winter Olympics, which has triggered great enthusiasm from global audiences since its opening. Recently, the International Olympic Broadcasting Company (OBS), which is affiliated with the International Olympic Committee, said at a regular press conference that the Beijing Winter Olympics has become the highest-rated Winter Olympic Games so far, and has written new records in terms of broadcast time, technology, and content production methods. OBS CEO Ianis Exacos also introduced that as of the 9th, the Beijing Winter Olympics have attracted more than 2 billion people on all social media around the world.
Australian rights holders revealed that the ratings of their live broadcast of the opening ceremony of the Beijing Winter Olympics increased by 331% compared with the previous session; in Germany, Austria, Norway, Sweden and other winter Olympic powers, the ratings of the event also doubled. Desche Presse said that although some of the game time is in the early morning and morning of European time, the Enthusiasm of Germans to watch the game has not diminished, and the broadcast ratings of the Winter Olympics are almost the highest ratings in the same period of the day.
What is even more surprising is that in tropical countries where ice and snow are not seen all year round, many people also pay attention to the Beijing Winter Olympics. Exacos said that when they looked at the distribution of ratings, they found that tropical regions like Latin America also had good ratings. In addition, Japan, South Korea, and Canada are also very high-rated countries.
04
China's broadcast technology has led the world
First-class competition venues, wonderful competition processes, moving character stories, heart-warming event services, comfortable living environment, addictive food, safe competition environment, and even including the "ice pier" that has been burned all over the world... All of this is a component of the miracle of such a high rating for the Beijing Winter Olympics. Of course, the development of real-time broadcast technology has indeed attracted many viewers.
As an international mainstream media and a right-holding broadcaster, the China Central Radio and Television Station is responsible for broadcasting reports at the opening and closing ceremonies, and produces public signals with the world's leading 8K technology, and for the first time in the history of the station, it has realized the 4K production and broadcast of the Olympic Games. One of the magic weapons is the ultra-high-speed 4K orbital camera system nicknamed "Cheetah", which is dedicated to the broadcast of the speed skating events of the Winter Olympics, which is its debut. In the speed skating competition, the speed of the top athletes can reach 70 km / h, equivalent to nearly 20 meters per second, and the "cheetah" can run out of 25 meters per second, not only can track the position of the athletes in real time, but also according to the broadcast needs, to achieve acceleration, deceleration, transcendence and other actions, flexibly capture a variety of scenes, especially when faced with various controversies in short track speed skating, referees can "solve the case" in time through it.
The second artifact, "Time Slice"- in the broadcast of the final of the freestyle ski women's big jump that Gu Ailing won the third gold medal for the Chinese delegation, it was through this technology replay that Intuitively saw that Gu Ailing seemed to have a "double body technique", from the jump to the ground, the posture trajectory was frozen in the same picture, and it was delicate. In addition, high-tech special equipment such as "flying cats", fishing rod cameras, and cone barrel cameras are all arranged to provide pictures in an all-round way without dead ends, adding a lot of color to the broadcast content.
In addition, at the opening ceremony, the broadcast made extensive use of digital performance and simulation technology, and comprehensively used a variety of scientific and technological achievements such as artificial intelligence, 5G, AR, naked-eye 3D and cloud to tell the world the "story of a snowflake", so that the audience really had a "sense of immersion" in the ice and snow.
Again, the global public signals of the Winter Olympics are produced by OBS, and then distributed to the world's rights-holding television agencies, according to the different needs of each country, and then each of them chooses the required pictures for broadcasting, the signal produced by the Central Radio and Television Station is also given to OBS, and this time OBS also uses cloud technology, that is to say, it is possible to produce content without coming to Beijing, Exarchus said: "Compared with the last Pyeongchang Winter Olympics, The actual broadcasters who came to the scene of the Beijing Winter Olympics decreased by 32 percent, but the content produced was extraordinary. At the Beijing Winter Olympics, 35% of our 4,000 Olympic broadcasting service employees were from China, which shows that China is mature in terms of broadcast technology. ”
Text/Hubei Daily reporter Zhang Shiqiu
Photo/Weibo, Xinhua News Agency, CCTV News