"Double subtraction" teachers really have no way to go? Subject teachers with brand IP will be more popular

Source: Beijing News

On October 25, New Oriental Online, a Hong Kong-listed education company, announced that it expects to terminate its K-9 (kindergarten to ninth grade) subject business by the end of November 2021.

As the largest institution in the industry, New Oriental is a microcosm of the times. So, the "double subtraction" is coming, where is the road to ten million teachers? As a tutoring institution, the position has subject teachers, learning management teachers, consultants, market teachers, etc., so although the media reports that there are more than 10 million teaching and training teachers in the industry, but in addition to non-teaching posts, the proportion of real teaching teachers is estimated to be 50%, and it is estimated that there are 5 million subject teachers. So, Lao Li will discuss the road for these 5 million teaching teachers today?

Route 1: Change of career

For subject teachers with teaching skills, it is more difficult for students to abandon the text, and it is even more difficult to change careers, and there are many sunk costs. Therefore, Lao Li did not encourage teaching teachers to change careers.

Route 2: Entrance to public schools

This path is certainly feasible and is particularly suitable for female teachers, but the proportion is limited. If there is such an idea, stick to it, believing that victory belongs to the few who persist.

Route 3: Entrance to private schools

This road is also feasible, compared with the previous education and training institutions, there should be a decline in treatment, and there needs to be an adaptation period. Lao Li believes that this road is also particularly suitable for female teachers.

The fourth way: become an independent teacher with your own brand IP

This road is a particularly challenging and valuable road, and Lao Li especially encourages subject teachers to take this road. Under the double reduction policy, you and I both understand that the market demand for tuition will always exist. As an institution, it is not easy to survive in this context, and it will even go to "group extinction", which gives excellent independent teachers a lot of opportunities.

To support a good teacher, you don't actually need too many students. Subject teacher As long as you have real skills, it is not difficult for you to make 50 children become your sticky students, 50 children is enough to make an independent teacher survive better, no less than the previous income in the tutoring agency.

So, will someone ask, are you not afraid of being reported? This is an operational matter, Lao Li's community has several very good math and English teachers, and the source of students within the community alone has long been full.

The fifth way: use self-media to generate traffic through high-quality content to generate revenue

Teachers should keep up with the times, especially in conjunction with the fourth path mentioned earlier. Make good use of self-media, do things with fan thinking, the future is unimaginable.

【end】

"Old Lee" Introduction:

Lao Li has been in the education and training industry for 16 years, and has co-founded a discipline counseling institution in Hubei Province, starting from "0" to establishing 17 branches, with an annual revenue of nearly 100 million yuan. At the peak of the industry in 2018, Lao Li completely transformed into a quality education track. Have a wealth of independent continuous entrepreneurial experience, from a hands-on perspective, record and discuss the events that are happening in education and training!

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