In 1984, then-Hasbro Chairman Stephen Hassonfield announced on May 4 that he had partnered with Milton Bradley, the fifth largest toy company in the United States at the time (Hasbro was no. 6 in the United States that year), to merge the two toy giants into one, and the company was renamed Hasbro Bradley International Inc., and the company was owned overnight With many toy brands such as tabletop board games and preschool education toys (Play Campus Playskool, CandyLand, Sesame Street, Teletubbies) and many other toy brands, Stephen became the CEO of the new company.
Steven Hassonfeld
In 1985, Hasbro beat Jouets de Strasbourg (toys from Strasbourg) and its parent company Ceji (Compagnieeuropéenne) in the European market, using the Milton Bradley brand, sales channels, and animation promotions for Sky Channel and Cabou Cadin Industrielle de Jouet, an acronym for European Toy Industries, has collaborated to release two batches of 53 Transformers toys, and Stephen, who has been promoted to Chairman of Hasbro Burleigh, changed the company name again to Hasbro (Hasbro.Inc.). At the same time, Hasbro killed R-Kioski in the European market, assimilated GIG, reorganized Euro IV, and opened the European Transformers toy empire
Sky Channel and Cabou Cadin
MB Toy List
(Toy images all from 20th century collectors)