At the beginning of 2022, a huge rabbit appeared at the intersection of Nanjing East Road in the core area of Shanghai, which was very eye-catching, and attracted a large number of spectators to punch in and take photos on the day of its debut. The eye-catching rabbit hovers on a giant LED screen at Shanghai's Hongyi Plaza, overlooking a crowded street. Full of graffiti and mysterious black, to the rabbit with cute meaning of the image to bring a sense of "sweet and cool" conflict, this is the trend artist Zhang Fan FFAN's latest large-scale outdoor digital art work - "Heart Hunter", is the artist's cross-border trend creation tailored for the trend culture commercial real estate leader NOYA.
Artist "Zhang Fan FFAN" joined hands with "NOYA" to create LED outdoor screen digital works in Hongyi International Plaza, Nanjing East Road, Shanghai
The clue of this trend cross-border event is extended by artist Zhang Fan FFAN's classic series - Heart Hunter. "Stealing The Heart Rabbit" is the IP created by the artist in 2020, Zhang Fan FFAN's artistic creation not only touches on the problems of urban youth in modern society, but also connects self-awareness, traditional culture and the personality and dreams of contemporary young people with paintings, sculptures and digital works, leaving traces of thinking in the parallel of time and space. The trend cross-border cooperation with NOYA is to digitally present the content of "stealing the heart rabbit", which has a high visual experience, and to visually upgrade the outdoor public environment in the local area, hoping to form a secondary fission while driving traffic.
Founded by Adam Su and Peggi Yu in 2019, NOYA is an IP that implants Chinese and Western trend elements into real estate projects with rich youth cultural heritage, and has always been good at creating hot and explosive events through the deep combination of creativity and business from the perspective of urban youth's yearning for fashion culture. On the day of the opening of the event on February 5, it attracted an endless stream of spectators to come to the tide play boutique TOY SWAP to participate in the experience, and the extremely hot scene also injected trend DNA into Shanghai Hongyi International Plaza.
Artist Zhang Fan FFAN's creative process and activity scene
Ancient mythology associated the jade rabbit with the moon and love, and in modern times the rabbit is characterized by timidity, alertness, cuteness, rare aggression and vegetarianism. Isn't the little rabbit the epitome of the urban youth of this era? This rabbit is not only an image, but also a kind of love that does not have to be sketched in details and does not have to be said, as the artist Zhang Fan FFAN himself said: "The missing heart of the rabbit", who stole it? Maybe it's just the rabbit himself hiding the heart, and where you feel the heart is, it's where it is. The rabbit will accompany you, warm you, and even quietly hand over the heart to you. "The rabbit's doodle is the word FFAN LOVE NOYA.
Artist Zhang Fan FFAN himself and the scene review
Fashion artist Zhang Fan FFAN was born in Beijing in 1995 and graduated from the Central Academy of Fine Arts. A petite girl has the ambition to belong to the north. Budding love is the core of the construction of the artist's work, and in the context of the highly emotional era, she chooses to respond to the times in her own way.
She focuses on multiple creations in the field of fashion and trends, and is good at the dual use of virtual and realistic language, as well as wearable installation art, fashion, painting and other art forms of expression. He has cooperated with many brands such as "LEXUS", "YKK", "LEGO", "Nesher's Tea", "Audi", "McLaren", "Perfect Diary" and so on. His works have been exhibited in Beijing, Shanghai, New York, Paris, London, Copenhagen and other cities. After 8 years of transformation from 2014 to 2021, Zhang Fan FFAN's style of work has been tried from the dark color period at the beginning to the current "sweet and cool" and "grounded fashion sense of luxury", in addition to the era enriching the personal context, the reconciliation and redemption of the heart itself and the self have also shaped most of her current forms of expression.
It is reported that Valentine's Day is coming, and the artist will launch a new Series of Heart Hunter digital collections, which will try to observe the relationship between lovers and lovers with an unfamiliar third perspective. The use of online 3D art museum exhibitions and other forms will review the trend cross-border events with NOYA, as well as let new works meet more people, and the international collection channels will be more abundant.
Nandu reporter Huang Qian