In each field, there is its own classic. "Fancy Years" in the movie circle, Patek Philippe's Nautilus series in the watch, Chanel's little black dress in the costume circle...
However, in everyone's mind, there are different definitions of the classic. However, what can be called a classic is often enduring and never out of date. In the automotive industry, there are many classics. However, in the B-class sedan market, there are not many classic models that can continue to this day, among which the Mazda 6 is the most typical representative. Since its launch on the international market in 2002, this classic global model in Mazda's century-old car history has won 30 awards in 19 countries around the world in just 8 months, and the Mazda6 has won as many as 58 awards worldwide.
In April 2003, Mazda 6 was introduced to the Chinese market by FAW Mazda, and has been hot since its listing, and it is the most personalized "bending king" in the B-class car market. Even in the current car market, the mainstream B-class models are collectively undergoing sports transformation, and the new generation of Mazda 6 Artez with sports genes can lead the market in terms of design, price ratio and sport performance, so that the "track" feelings in the century-old Mazda have been further sublimated.
Products that never fall behind
STYLE leads the way in fashion
When the young new middle class becomes the protagonist of consumption, the B-class car market begins to carry out a drastic sports and youthful transformation, and major brands spare no effort to get rid of the once "greasy" image and become a fashion sports "master", catering to the young elite's pursuit of car aesthetics.
However, not every kind of beauty can make people feel excited, and not every big slip, big wheel, and LED headlight can be called a classic. In car design, classic beauty is often elegant and irreplaceable, just like Audrey Hepburn's elegant temperament, deep into the marrow and never fading. In the automotive industry, the most elegant and fashionable brand is Mazda.
In 1969, Mazda launched its first luxury flagship model, Luce ROTARY COUPE, which amazed the entire automotive circle, in that era, this legendary flagship model pushed elegance and sport to a new peak, based on the original Italian car designer Giorgio Royal, integrated into Mazda's unique design concept, making Luce unique and known as the "highway nobleman".
In the history of car manufacturing for more than the next fifty years, Mazda has continuously upgraded and evolved the elegant aesthetics of automobiles. From the rotor aesthetics of 1967 to the aesthetics of light and shadow, the aesthetics of movement, the aesthetics of fluids, and the aesthetics of life today, Mazda has always injected fresh life into cars through the power of design.
In the Chinese market, starting from FAW Mazda's first M6, its unique shape has become a clear stream in the B-class car market. Faw Mazda Artez has interpreted the elegance of the B-class coupe to the extreme, becoming a fashion luxury classic in this market segment. The unique "life aesthetics" of the new generation artez further sublimates the classic soul design, using horizontal design to create a low-width visual sense, emphasizing the change of light and shadow, simplicity without losing style, leading the new trend of automobile fashion and sports.
The crystal soul that touches the heart is the latest achievement of Mazda's in-depth research on car paint for nearly 20 years, under different light and shadow conditions, unique spraying techniques coupled with unique color depth ratios can refract different lusters and show the layering of the body.
The MAZDA6 ATENZA 100th Anniversary Special Commemorative Model launched at the Beijing Motor Show incorporates classic elements from Mazda's centuries-old, such as the pearlescent white body, the "100 YEARS 1920-2020" centenary logo, the Burgundy red interior, the pure white door trim and the center console. These red and white pairings are a deep tribute to Mazda's most classic four-wheeled sedan, the R360 COUPE. Limited to 100 units and priced at 247,800 yuan, this classic is very valuable.
Never waver the value of the product
Achievement of luxury classics
In today's traffic era, many car brands in order to earn enough eyeballs, to their products labeled with different nature, sports, technology, intelligence, a variety of equipment seems to be full, in fact, the value is very low, can not meet the needs of the new generation of middle class for quality of life. So many fans complained: "It sounds very heady, and it is very scratching to use."
Despite this, FAW Mazda did not go with the flow in pursuit of traffic, and the persistent FAW Mazda always adhered to Mazda's challenging spirit, starting from the multi-dimensional aspects of leadership, personality, quality and temperature to create the first automotive luxury brand. The new generation of Artez is unique in terms of configuration and materials, moving closer to luxury brands and becoming a high-value luxury classic in the B-class car market.
Unlike some competitors of the same level, FAW Mazda's value performance for models is not superficial, but uses sufficient efforts in places that cannot be seen. For example, FAW Mazda uses high-cost imported bolt wood from Hokkaido in the central control area of the new generation artez, and each piece of this wood grain panel is manually polished, which can retain the original wood grain after polishing, which is exquisite and light.
At the same time, the new generation of Artez is also the first model to use osvinu ®top materials in the interior, as well as the new NAPPA leather ventilated seat + 11 speaker BOSE sound system, coupled with the intelligent network system that keeps pace with the times, the new front windshield projected ADD head-up display system, large-size LCD instrument, etc., which will carry out the "luxury" positioning advocated by FAW Mazda to the end.
Forever leading "black technology"
Makes it super fun
However, for a B-class coupe that can be called a classic, the appearance value is only the "admission ticket", and the performance "can play" is its ultimate soul, in order to meet the young consumers' pursuit of sports driving control.
In the current B-segment car market, more and more car brands play the sporting flag, but many times, they wear "sportswear" but do not have sports "performance". Even if some brands adjust the data parameters, the sports on the books still can't meet the sports pleasure that young elites want.
What is different is that Mazda has been a brand that integrates sports genes into the soul of driving control from the beginning. Whether it's THE SALES KING, FAMELIA, OR THE 1991 Le Mans champion Mazda 787B, Mazda's models always have their own track genes.
In 2003, when FAW Mazda introduced the M6 into the domestic market, fans were deeply shocked not only by its fashionable and sporty appearance, but also by the solid chassis kung fu of this mid-to-high-end sedan, first-class control standards, and extraordinary handling.
After many generations, FAW Mazda has continuously introduced Mazda's cutting-edge driving control technology into it, and in this new era of playing with technology, Mazda's "black technology" is more reflected in driving control technology.
The new generation of Artez is equipped with a new generation of Chuangchi Blue Sky technology, not only the power combination of 2.0L/2.5L+6AT has evolved, but also, from the body structure, chassis suspension, tires, seats, GVC to achieve a comprehensive replacement, 28% of the vehicle's parts have been upgraded, coupled with the unique black technology GVC PLUS, so that consumers who have personally experienced the new generation of Artez can be deeply attracted by Mazda's "human-horse integration" driving pleasure.
Ghost Brother Notes: Not greasy, not blindly followed, Mazda, which has a century-old history of car manufacturing, has never forgotten its original intention and adhered to the original dream of car building. As a representative of mazda's 100-year history in China, FAW Mazda has let the Mazda brand take root in China for 15 years, and has brought Mazda's ingenuity of daring to challenge and build cars to the extreme.
Mazda 6, since entering the Chinese market for 15 years, has been a leader in the B-class car market. With its non-fading product value, outdated product design and sports genes deeply rooted in the soul, it has become the most classic "bending king" in the B-class car market. It is worth mentioning that on the occasion of the centenary of the establishment of Mazda, FAW Mazda created a classic on top of the classic, and launched the MAZDA6 ATENZA 100th anniversary special commemorative model to pay tribute to the classic and let the classic pass.