"Good cars are not necessarily hot, but good sales cars are definitely not bad", the most intuitive sales feedback is the best proof of whether automotive products are excellent or not. Since its launch in 2012, Mazda CX-5 has sold 3 million yuan worldwide, which is a very eye-catching achievement, especially for Mazda, a Japanese brand that consumers call "niche", which can be called a success. Looking closely at the real strength behind its glory, what is the charm of such a niche model of the CX-5 that makes countless consumers willing to pay for it?
The design is simplified and the quality of the cockpit is fully upgraded
"Lessismore", most of the new car-making forces are now simplifying the complexity, making the exterior and interior of the vehicle more simple and smooth, and the visual effect is more in line with the aesthetics of contemporary consumers. Mazda's designers have long smelled this popular trend, and the exterior design of the CX-5 makes full use of the characteristics of the Japanese subtractive aesthetic, reducing unnecessary complex lines on the body and replacing it with a smooth and natural waistline. This allows many "YanCon" consumers to clearly distinguish it from other models from the moment they see the CX-5, after all, the unique simple and simple temperament of the CX-5 is not something that everyone has.
The body color scheme of Crystal Soul Red adds a lot of points to the CX-5, which is definitely a decisive factor in attracting many consumers. Although many models will launch a red version, the only thing that can really integrate this red into the body perfectly and conquer both male and female consumers is Mazda's soul red. CX-5 exquisite front face shape, full side lines with the soul of the red background, light and shadow interlacing to make the shape of the whole car more aura, not as old as the same level of competitors, in a number of black and white gray models stand out, even in the vast parking lot, can also be a glimpse into the soul, successfully found its figure.
Of course, the mazda CX-5's sense of luxury is far more than just the appearance of the shape, and the comfortable cockpit atmosphere under the multiple senses is also very well interpreted. The design concept of simplifying complexity is also integrated into the interior, and the smoother lines of the center console are used just right.
Based on the ergonomic sitting posture, the Mazda CX-5 uses an electric seat that automatically changes the sitting position, and the position of the driver's head and waist can be perfectly aligned with the seat, so that the driver can feel a good sense of envelopment and support. The 10-way electric adjustment and electric heating function are also a plus, and with the suspension central control screen tilted to the driver's side, all the functions related to driving seem so appropriate. Although the CX-5 screen is not the largest, the function of the car machine is not the most complete, but it can be said that it is definitely the most comfortable and comfortable to drive, living up to the name of "driver's car".
In addition to the driver, the cockpit atmosphere that can be perceived by all passengers in the car CX-5 also creates a good one. To be honest, in the past, consumers still had reservations about Mazda's tranquility. Therefore, CX-5 is also aimed at this pain point, using as many as 28 noise reduction and sound insulation measures, effectively reducing the noise in the car, wind noise and tire noise have also been further suppressed, and the NVH performance in the car is commendable. With the 10-speaker BOSE stereo surround sound system, the sound quality is clear and full, as if you are in the concert scene, bringing the passengers of the whole car the quality enjoyment of multiple senses such as vision, touch, and hearing, and these high-level textures are difficult to experience on other joint venture competitors.
Without the pursuit of instantaneous explosive power, the driving experience is linear and advanced
Looking at the current new car market, the small displacement turbocharged engine occupies half of the country, and there are very few car companies that are still adhering to the self-absorption camp. Mazda is such a stubborn to somewhat paranoid enterprise, for decades is still constantly studying self-priming technology, aiming to further enhance the driving experience of the vehicle, so it has always had the reputation of "Toei BMW", and the handling performance of each of its models should not be underestimated.
The same is true of the Mazda CX-5, which is equipped with a 13:1 ultra-high compression ratio of Chuangchi Blue Cylinder Direct Injection Engine, which is available in 2.0L and 2.5L power options, matching the Chuangchi Blue 6-speed manual transmission. Compared to the turbocharged engine that pursues the explosive power of the start, but accelerates the weak turbo engine in the middle and rear sections, the self-priming engine of the CX-5 brings a smooth and comfortable but passionate acceleration response. Not aiming at extreme speed, the smooth linear driving experience from beginning to end is what CX-5 wants to pass on to the user.
In order to achieve the driving experience of human-horse integration, in addition to the most fundamental powertrain, the excellent chassis tuning level of Mazda CX-5 cannot be ignored. Compared to the somewhat thin and loose driving experience of some Japanese competitors, the CX-5 is more advanced to drive. Thanks to Mazda's unique GVC acceleration vector control system, the sense of control and responsiveness of the brakes, steering wheel, throttle and other controls are further optimized, thereby improving the stability of the body attitude, making the CX-5 very sensitive when cornering and excellent steering accuracy. Such a level of control for many consumers who love sports models, is undoubtedly the most attractive point for them, the weekend with friends to run the mountain split, CX-5 can definitely give you the strongest confidence, dedication to a smooth handling experience.
People-oriented safety performance is the ultimate control of the bottom line
Many people who choose to buy SUVs are to achieve the goal of family travel, so whether it is from the actual needs of consumers, or in order to better play their own "human and horse" driving pleasure, safety is an extremely important topic.
First of all, it is easy for users to ignore, but it can "save life" passive safety at critical moments, Mazda CX-5 uses SKYACTIV-BODY ultra-high-strength Chuang chi blue sky body. By improving the proportion of high-rigid steel, increasing the number of welded to the body floor and a series of optimization measures, and using a very high-strength steel plate with a maximum strength of 1800Mpa, the passive safety performance of the whole vehicle is improved, and an incomparably reliable "mobile safety fortress" is built for the drivers and occupants of the car, so that they can sit in the car and feel a sense of security that surpasses other Japanese competitors.
In terms of active safety configuration, the Mazda CX-5 has a more obvious advantage than competitors at the same price. Among them, the CX-5 Black Knight Edition has added I-ACTIVESENSE intelligent safety assistance system throughout the series, covering functions such as MRCC full-speed domain adaptive cruise system and LDWS lane departure warning system, which changes the situation of thin configuration of compact SUVs in the past. Elevating active safety to a new height, on the one hand, can effectively reduce the fatigue of drivers, so that driving safety is greatly improved, so as to create a safer and more secure driving environment for all passengers. On the other hand, compared with the mainstream joint venture models at the same price point, the active safety level of the CX-5 is in a relatively high position, which is higher than the safety intelligent configuration of the competitors, and the cost performance is better for consumers. This is also more in line with the demand of young consumers for "technology empowerment", so that they can also experience high-end technology comparable to the new forces of car manufacturing on fuel vehicles, and also in line with the brand's "people-oriented" car-making concept as always.
summary:
Even though the Mazda brand is called "niche" by some and is not as hyped up as other brands, there is still some eye for finding "beauty", and the CX-5 treasure car has gained many loyal fans. Design, control, safety and other dimensions have a high level of performance, as well as the Japanese brand has always been excellent workmanship and quality, can be said to be the most "insurance" SUV of the same level. Considering that the current CX-5 terminal offer is not bad, the cost performance is super high, and there are certain advantages over other Japanese competitors, so the author very much recommends that consumers start directly, after all, how to choose it will not be wrong.