Why in the construction of external links, friend chain exchange is the most important

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Everyone knows that the exchange of friendship links is a kind of external link construction, but how large is the proportion of friendship links in external links? Today, I will talk about the exchange of friendship links in SEO.

First of all, let's talk about several ways of external link construction, one is the way to send soft text, of course, this soft text is not a soft text, the soft text here is not a conversion type of soft text, but an SEO type of soft text, the main role is to enhance SEO data. There is also a kind of friendship link exchange (including buying and selling links). (Of course, there are some external link construction methods such as personalized signatures, or forum comments, because non-mainstream, I will not introduce them here) Let's talk about these several external link construction methods.

1. SEO advertorial

For SEO soft text release, first of all, to find a good published article, the choice of articles here also has skills, generally for the newly registered third-party platform, there is no weight, so do not rush to publish articles with links or contact information, it is best to find a few original high-quality articles to publish, when the platform trust and account weight is also increased, you can have a plan to find some pseudo-original articles to publish, but pay attention to not to make up the article for publication, The external link that cannot solve the user's needs is almost a garbage backlink and has no effect. In addition, the choice of third-party platforms should also choose high-authority industry-related websites.

Advantages of SEO soft text: If the release plan is done well, user needs can be solved, and the appropriate choice of keywords can play a certain role in improving SEO data.

Disadvantages of SEO soft text: creating high-quality articles is more energy-consuming, and third-party platforms are not easy to find, even if found, the platform will have a certain permission setting, either do not let you publish, or the external links have been nofollow set. And even after the article is published, it may not be included or ranked.

2. Friendship link exchange (buying and selling link)

For how to exchange friendship links, here will not be explained in detail, the exchange of friendship links is generally carried out after the website weight.

For new websites, the way of buying and selling links is generally used to compare the speed. Although for the webmaster's trading link behavior, Baidu has withdrawn from the green lotus algorithm, but the sale of links also has certain skills, here can be shared for everyone, that is, now Baidu search for keywords in your industry, and then find the high weight of your website to match the whole site, generally the other party's website will leave contact information, add it, ask people if they are willing to sell links, talk about a suitable price, if the other party is afraid of being punished, their own website can also add the friend chain of the other party's website.

The advantages of friendship link exchange (buying and selling links): you can quickly appear the effect, so that the keyword ranking or website weight can be quickly improved, and do not consider the inclusion of this link, as long as the link is found correctly, the effect will definitely appear.

Disadvantages of friendship link exchange (buying and selling links): on the one hand, it takes a certain amount of time and energy, and on the other hand, it may cost a certain amount of money.

Therefore, the combination of the above two ways of external link construction, or choose the friend chain exchange this external link construction method is more reliable, of course, here is only a matter of priority, for the SEO soft text construction method is best not to fall.

Article source: Lu Songsong blog, welcome to follow my account Oh!