On February 9, the Dongcheng District Leading Group for Promoting the Construction of a National Cultural Center deliberated and adopted the Implementation Opinions on Further Promoting the Construction and Development of the "Drama City" in Dongcheng District (hereinafter referred to as the "Implementation Opinions"), and set up the "Dongcheng Culture and Art Fund". The introduction of this policy is of great significance to further stimulate the vitality of regional theater development, promote the construction of the capital's performing arts ecology, and form a theater center with international influence and radiation.
Dongcheng District has a unique theatrical cultural resources, a total of 39 theaters, 79 performance groups, 293 performance agencies, an average of more than 5,000 performances of various types per year, the performance box office of about 300 million yuan, of which the number of theater performances accounted for about a quarter of the city, accounting for nearly 10% of the national theater performance market. Drama is an important part of Dongcheng District to promote the construction of a national cultural center, over the years gradually established a good policy environment for theater development, the overall layout of the gradient theater space, and constantly expand the national drama exhibition season, Nanluoguxiang drama exhibition season and other "big drama East Look" brand activities popularity and influence, widely attracted a large number of performance groups and creative talents gathered in Dongcheng.
Based on the positioning of the core functional area of the capital and the core bearing area of the national cultural center, the "Implementation Opinions" accelerate the "Chongwen Scramble", through the top-level design of the system, lay out the five major cultural platforms of creation, performance, exchange, display and consumption, consolidate the four major development foundations of organization, talent, space and market, implement the three major safeguard measures of think tank construction, capital investment, evaluation and monitoring, form a "5+4+3" promotion system, comprehensively promote the construction of "Drama City", promote more outstanding repertoire to the stage, and approach the audience. Create a cultural business card of "big drama to see Beijing".
This time, in the "Implementation Opinions", Dongcheng District specially set up the "Dongcheng Culture and Art Fund" to clarify the government support orientation, making it a vane for the creation of the academy group, a booster for the development of the academy group, a catalyst for cultural consumption, and a catalyst for encouraging financial capital and social funds to actively participate in the construction of the "Theater City". Through the development of cultural enterprise credit rating, credit guarantee services, discounted interest discount insurance and other policy support, the construction of The Dongcheng Culture and Art Fund subsidies, Wenjing Plan project incentives, financial institutions guarantee, investment institutions investment four major services as the whole of the "closed loop" model, the formation of "supplementary awards, loans and investment" linkage cultural financial innovation and development of cultural finance innovation and development of cultural finance service model.
Benchmarking international first-class, to create a new ecology of drama and performing arts. The construction of the "Drama City" in Dongcheng District benchmarks against the development model of well-known theater centers at home and abroad, stands at the forefront of international vision and theater art, and discusses the path of integrated development of drama and city. The "Implementation Opinions" will comprehensively lead the development direction of the construction of the "Drama City" and strive to build Dongcheng District into a theater center with international influence and radiation. Through optimizing policy support, we will build a Chinese drama innovation center; through extensive platform construction, we will build an international theater exhibition center; through deep integration and development, we will build a diversified theater consumption center; and we will build a Beijing-style drama experience center by highlighting the characteristics of the capital. With all-round cultural display, high-level repertoire, and high-quality activities, the inclusiveness and empathy of drama are highlighted, and the achievements of world theater in Dongcheng are displayed. The "Dongcheng Culture and Art Fund" will intensively coordinate the existing performing arts support funds in Dongcheng District, coordinate with the national and Beijing Municipal Culture and Art Funds, focus on supporting three aspects of artistic creation and production, cultural exchanges and dissemination, and artistic talent training, and strive to improve the efficiency of the use of funds and create more high-quality works.
Highlight policy orientation and build a new platform for creative performances. Strive to build a high-quality drama Dongcheng premiere mechanism and support mechanism, and attract domestic and foreign theater performance resources to gather in Dongcheng. Carry out the exchange and linkage of theater resources, and promote the exchange and docking of domestic and foreign performing arts resources such as theater groups, brokerage agencies, and performance venues in Dongcheng. Carry out interactive exchanges between cities, form a linkage with cultural ancient capitals at home and abroad, and carry out repertoire tour cooperation. Hold drama summit dialogue activities, continuously strengthen the exchange of various advantageous cultural resources at different levels, departments and industries, and create a bellwether for the theater industry. Deeply excavate the connotation of ancient capital culture, red culture and Beijing flavor culture with Dongcheng characteristics, and form a number of fine works that conform to the core values of socialism and highlight the elements of Dongcheng, Beijing flavor art and international quality. In the construction of the creation platform, a new creative ecology led by the "Drama Peak Action" has been formed, and the high-quality works and original plays have coexisted and coexisted, and the creation incubation and talent training aggregation have been formed.
Highlight the development of the whole area, and create a new scene of "the whole city has a drama". Deeply understand the overall requirements of "Chongwen Scramble", integrate the construction and development of the "Drama City" into the urban management system, guide the construction of the "Drama City" to develop in a diversified and balanced layout on a global scale, and create a rich theater culture atmosphere. In Wangfujing, Qianmen, Longfu Temple, Nanxincang, Nanluoguxiang and other characteristic cultural blocks, outdoor drama interactive experience activities are held to form an urban cultural image of "there is drama in the city, drama is in the city". Actively promote the overall upgrading of drama consumption experience, quality and digitization, promote the construction of digital performing arts zones, integrate performing arts resources and digital businesses, promote the accurate dissemination and quality improvement of digital performing arts, promote the exchange and cooperation of performing arts resources at home and abroad, lead the international development of Chinese theater, and create a new situation of domestic and foreign theater cultural exchanges and cooperation. The overall planning layout of the drama consumption scene, the launch of a series of "residents often go, tourists must go" Internet red drama punch card.
In the next step, Dongcheng District will also hold a "Drama City" construction and development promotion system release activities, at which time, it will also carry out in-depth policy interpretation of the "Implementation Opinions", and carry out a series of activities such as the release of the China Theater Industry Development Index, the signing of contracts with well-known theater groups, the promotion of key projects, and the invitation of industry experts to conduct in-depth discussions.
Source: Office of the District Leading Group for Promoting the Construction of National Cultural Centers
Editor: Wang Yaochen