Xuanyi and Langyi, the existence of two king-level models in the compact car market, the competition between the two cars that compete for the top spot in the market segment is particularly fierce. In 2021, Xuanyi and Langyi are the only two models in the car market with cumulative sales exceeding 400,000 vehicles, and finally Xuanyi has an advantage of nearly 80,000 vehicles to pressure Langyi to win the top car sales for two consecutive years, and Langyi and SAIC Volkswagen are naturally not far behind. After the start of the new year in 2022, SAIC Volkswagen can't wait to release the official map of the new Langyi, although it belongs to the mid-term reform, but the upgrade from the appearance to the interior is obvious, and this wave of "Opening Year King Explosion" is also regarded as the beginning of Langyi's desire to regain the first throne.
Double front face design, the new Langyi expands a wider range of users
It has always been conservative and stable is the impression that Langyi has left on consumers, but in the face of an increasingly young buyer, how to break through the former self has become a new proposition for SAIC Volkswagen. Judging from the official picture of the new Langyi, SAIC Volkswagen's approach is very simple, that is, the double front face design of the new Passat is simply and rudely reproduced on the new Langyi.
SAIC Volkswagen's move is obviously decided after careful consideration and repeated seminars, in the new Passat, the "double front face" strategy has been recognized by the market, according to SAIC Volkswagen after the new Passat data segmentation analysis, nearly half of the users chose the starry sky version of the front face, and the owner of the 90s accounted for nearly 40%, in just a few months, the image of the new Passat because of the starry sky face has been positively feedback from the market, but also helped this "old car" become a benchmark in the rejuvenation strategy.
The difference between the two styles of different front faces is obvious, the ordinary version adopts a conventional banner design, and the starry sky version, as the name suggests, uses a more sporty front face of the starry sky, and is equipped with exclusive sports wheels, black mirror shells, black roofs, ducktails and other sports kits.
Obviously, the new Langyi starry sky version will be the focus of this redesign, since the advent of Langyi in 2008, the calm and pragmatic style is quite popular with family users, and with the rise of young people, the consumption concept is upgraded, the purchase of cars is no longer blindly pursuing the brand, and the fashionable and personalized products promote the new Langyi to keep pace with the times.
The setting of the "double-sided" image of the new Langyi is to further expand the new user group, as a leading family car, the launch of the starry sky version is obviously for the post-90s or even post-00s, a series of sports elements of the blessing to help the new Langyi rejuvenate the vitality of temperament, such as those who pursue fashion, sports young people, and even the new Langyi Starry Sky Edition will directly target the Potential users of Civic, Shadow Leopard, MG6 and other performance car.
Around the sense of science and technology, the new Langyi presents "ID.wind"
Although SAIC Volkswagen did not announce more information about intelligent configuration this time, it can be clearly seen from the interior drawings released that the new Langyi cockpit and the ID. series, the new Passat are all from the same set of design language, the full LCD instrument + suspension large screen is obviously the focus of the new Langyi upgrade, and the new intelligent vehicle connection system is also expected to be equipped on the new Langyi.
Referring from the existing models equipped with smart vehicle connection system technology, this system can provide more than 30 online service functions, service upgrades are mainly reflected in voice control, navigation, entertainment and smart home, and the system supports OTA upgrades.
Intelligent upgrade is a very important measure for SAIC Volkswagen for domestic users, with the new vehicle connection system, SAIC Volkswagen APP will play a great role, in addition to checking vehicle status, one-click car search and other routine functions, users can also use group travel, illegal inquiries and other functions through the APP. More importantly, the localization of intelligent network upgrades can help SAIC Volkswagen work more closely with domestic Internet companies, including commonly used mini programs. From the ID. series to Passat to Tuon to the new Langyi and the new Lingdu, SAIC Volkswagen is covering the entire range of products.
In addition to the intelligent upgrade, it can be seen from the official picture that the new Langyi car series will also add more red elements to the interior of the sports model to embellish it, further enhancing the driving atmosphere in the car. It is SAIC Volkswagen's determination to give the new Langyi more fashionable and sporty elements, and it has also helped the new Langyi car series to add more possibilities to be reflected in the interior cockpit.
In order to regain the first throne, the "Battle of The Two Escapes" began
The competition and potential of the family car market are huge, taking the same period in January 2021 as an example, SAIC Volkswagen Langyi has obtained a single-month sales performance of more than 55,000 vehicles, but only in 2021 the whole year of sales, it is obvious that the limelight of Dongfeng Nissan Xuanyi is to overshadow Langyi, after two consecutive years of Quju Xuanyi, Langyi's weakness is that the update iteration is not fast enough, and the product competitiveness is slightly "old".
However, the advantage of Langyi is also obvious, that is, stability. In 2021, the car market encountered many difficulties, including chip shortages, production capacity declines and other factors are affecting terminal sales, among the top models of 100,000-level family cars, Xuanyi fell by 5.1% year-on-year, Corolla fell by 7.5% year-on-year, Yinglang fell by 8.7% year-on-year, Bora and Sagittarius fell by more than 20%, while Langyi only fell by 3.8% year-on-year in 2021, which is the most stable sales performance among hot-selling family cars.
The data illustrates the position of Langyi in the hearts of consumers, and its evergreen sales performance is crucial to SAIC Volkswagen. Judging from the current information, the new Langyi and the new Lingdu two family cars will enter the market in the first half of 2022, which can be seen as the renewal and upgrading of SAIC Volkswagen for the car camp, and the more fashionable and younger new Langyi is also about to launch a new round of competition with Xuanyi, so for the more picky and demanding new era consumer groups, what kind of spark will eventually erupt in the "double yi dispute"?