Online and offline, inside and outside, the Beijing Winter Olympics are really hot

Ianis Exacos, CEO of Olympic Broadcasting Services, said at a regular press conference on February 10 that the fourth day of the Beijing Winter Olympics has become the highest-rated Winter Olympics, attracting more than 2 billion people on all social media around the world.

Over 2 billion, the highest rating! It is no exaggeration to describe the Beijing Winter Olympics as a global ice and snow fever.

Photo, Zhangjiakou (Hebei), February 10, 2022 (Beijing Winter Olympics) Snowboarding – Men's Steeplechase Race Usa's Jack Vader (center), Austria's Julian Lüftener (left) and Australia's Adam Dixon at the tournament.

Why is the Beijing Winter Olympics so "hot"? Originating from the world's top athletes, they brought the audience's attention to the ice and snow field by showing their love for ice and snow sports. The audience saw the "Fast and Furious" of short-track speed skating, saw Gu Ailing's "Brave Heart", and saw the "Ice Song" of Yusheng Knot... Winter Olympic athletes show their talents and dedication to sports in the ice and snow, exert the sweat of the Olympics, and express the Olympic spirit - the ice and snow are very cold, so cold that people just want to shrink in the house, the ice and snow are very hot, and the heat makes people eager to try.

The "Winter Olympic fever" is closely related to China's efforts to prepare for the Winter Olympic Games. Ice and snow sports have higher requirements on the venue, Genting Ski Park, Shougang Big Jump, Ice Ribbon... First-class venues with first-class athletes, first-class venues inspire first-class performances.

Figure skating men's singles champion Chen Wei said: "The staff and venue conditions are very good. The stadium is very good, the ice is also very good, it feels very good to glide on this ice, and it is very comfortable to jump. ”

Ulsa Bogatay, women's individual standard ski jump champion, said: "The track here has been very good for us, I have been very impressed with all the infrastructure here, and it feels very special to be able to participate in the jumping competition here. ”

Cross-country skiing men's doubles champion Alexander Bolisshunov said: "I think this is a very high-end track, but also a very difficult track, very suitable for the Winter Olympics. ”

When athletes perform better through first-class venues, the charm of sports will naturally pass on to the hearts of the audience.

In order to better broadcast the Winter Olympic Games, let Chinese audiences understand ice and snow sports. The world's first "4K + HD simulcast" 24-hour open star TV channel - CCTV Olympic Channel of the Central Radio and Television Corporation, plus the existing CCTV5, CCTV5+, 3 national sports channels for the whole country during the Uninterrupted broadcasting, and in the context of smart devices has become the just need of citizens' lives, with the deepening of China's media integration process, the market-oriented development of media enterprises, the communication power of the Beijing Winter Olympics has had an order of magnitude impact. The "digital communication strategy" of the Winter Olympics has been a great success in China.

The "Winter Olympic fever" that more than 2 billion people pay attention to is not only online, but also offline, and the Winter Olympics are not only on the field, but also off the field.

In Beijing, during the Spring Festival holidays, 54 ice and snow venues in Beijing were opened, and 740,000 people received 740,000 people, an increase of 253% year-on-year.

In Jilin, major ski resorts have become punching places for ski enthusiasts across the country, and the number of tourists received by the national ski resort Vanke Songhua Lake Resort and the Changbaishan Wanda International Resort Ski Resort increased by 72% and 351% respectively year-on-year.

In Hubei, during the New Year's Day-Spring Festival holiday, 30 ice and snow venues in the province received 850,000 tourists, and the consumption of ice and snow sports reached 150 million yuan, driving the surrounding economic benefits of 420 million yuan. In the whole country, the winter Olympic mascot ice pier pier is difficult to find, and "one household and one pier" has become the dream of all Winter Olympic audiences.

If China's commitment to the world to hold the Winter Olympics is to "drive 300 million people to participate in ice and snow sports", then during the Winter Olympics, everyone is paying attention to ice and snow sports, and I believe that after the Winter Olympics, ice and snow sports will definitely sow the seeds of "Winter Olympic Dream" in China.

The goal of the Beijing Winter Olympics is to present a simple, safe and wonderful Olympic event to the world, and the highest-rated Beijing Winter Olympics proves that it is a truly wonderful event.