1. Returning to her hometown to start a business, the little girl is determined to make a big industry
Yuan Yuehuang was born in a remote small mountain village, the family is very poor, fourteen years old went out to work, and later in order to have a skill to learn Hakka cuisine, through their own efforts, not only became an excellent chef, but also opened a restaurant with his lover in the township. By chance, a Guest in Shenzhen wanted to order a batch of Rotten Bamboo after eating the rotten bamboo in the shop, but at that time, the production of rotten bamboo was a family workshop, there was no relevant license and production license procedures, and it was impossible to meet the needs of customers. Later, one of her Shenzhen jobs in Fa Xiao, but also another co-founder of the company found herself, said to make peace rotten bamboo into a brand, the two people's ideas coincided, began to invest in the construction of rotten bamboo processing plant.
Doing rotten bamboo is very hard, and it is all continuous homework, every day at 3-4 o'clock in the morning, until 13-14 noon to finish the work, there is basically no time to rest in the middle. "The process of making rotten bamboo is very cumbersome, requiring multiple processes such as bean selection, dehulling, soaking beans, refining, filtering, boiling pulp, film picking, drying, drying and so on. In order to do a good job of rotten bamboo, Yuan Yuehuang also followed the workshop master to get up early every day and start a day's hard work. The temperature and humidity in the production plant are much higher than outside, and can even reach about 40 degrees in the summer. Sometimes it takes several hours in the factory building to be very painful.
2. Adhere to the original intention of returning to the hometown and cultivate the rotten bamboo industry
Heping County rotten bamboo processing has a history of 600 years, many township villagers have a wealth of experience in the processing of rotten bamboo, but each household is processed and produced in pieces, sold in the market, sales are not wide, sales are very small. Yuan Yuehuang has been thinking about a problem since entering the bamboo processing industry: how to make the peaceful bamboo industry stronger and bigger, so that more rural families can become rich. In order to enlarge the processing industry of rotten bamboo, the scattered processing households of rotten bamboo are gathered into the industrial chain of rotten bamboo, and the business model of "company + family workshop + farmer" is adopted, and the cooperation mode of investing in soybeans and purchasing rotten bamboo at an insured price is provided free of charge, and a cooperative model of bamboo to be established is established.
It is difficult to start a business, it is even more difficult to start a business in the agricultural industry, it is even more difficult for women to start a business, and it is also necessary to take care of the family. In 2015, I also thought about giving up, but the farmers who followed their own rotten bamboo said: "Sister Huang, if you don't do it, what will we do?" To whom is the bamboo sold? Looking at their eyes asking for help, he gritted his teeth and persevered.
At present, Meifangyuan company to help 21 low-income families in rural areas, each household can increase income by more than 10,000 yuan per year, the company in addition to its own production lines, but also in the county 5 townships in the countryside to build a cooperative production line 120, roughly estimated that each rotten bamboo production line can increase the income of farmers more than 100,000 yuan. In 2019 and 2020, the company established economic connection forms such as the purchase of finished bamboo products and technical services with 1835 farmers in Heping County, and drove the farmers to increase their income by 4.6554 million yuan, and the average household income increased by 2537 yuan. The self-built soybean planting base has 120 acres, and the company cooperates with Heilongjiang Keshan to plant soybean base area of 8700 acres, which is market-oriented and creates a whole industrial chain of rotten bamboo integrating product research and development, base planting, sales system, market planning and brand marketing. Every year, the company will train family workshops and farmers in the production of rotten bamboo, and through the form of hiring workers, let the farmers who want to develop participate in the production and operation of the processing plant of rotten bamboo, learn the technology of the rotten bamboo industry, so that some peasant masses gradually become skilled and able to make rural craftsmen and rich people.
3. Inheritance of intangible cultural heritage skills and scientific and technological innovation go hand in hand
Since Yuan Yuehuang entered the bamboo industry, she has wholeheartedly thought about how to improve the production technology of bamboo through innovation and produce bamboo products that are more in line with the eating habits of modern people. As soon as she has time, she goes everywhere to learn, on the one hand, to learn from the non-genetic inheritors of local rotten bamboo production, how to inherit intangible cultural heritage skills, and maintain the local characteristics of rotten bamboo. On the other hand, she went to Shandong, Anhui and Guangxi to learn how to improve the efficiency and reduce costs of bamboo production through modern bamboo production equipment, and enhance the market competitiveness of products.
According to the Hakka traditional humus bamboo process, the new type of rot bamboo continuous production equipment is independently developed, which is divided into peeling car body, peeling conveyor belt, rotting bamboo cutting and shaping system, rotten bamboo strip cutting system, rotten bamboo conveyor system, rotary system, etc. In principle, the equipment maintains the style of Hakka traditional humus bamboo process, the manual operation part of the traditional process, artificial sensory control to improve, so the input of the equipment can reduce labor costs, while improving efficiency, and for soybean milk temperature, molding time, humus length and so on for intelligent, standardized control. In addition to the independent research and development innovation on the production equipment, more than 10 patents have been declared in the processes of breaking the bean shell, drying of humus bamboo, disinfection and sterilization, and packaging of putrefaction.
The daily output of the traditional bamboo production line is about 300 jin, and the daily production capacity of the new equipment tofu bamboo production line reaches 400 jin, and the production efficiency is increased by 1.3 times. Meifangyuan humus bamboo production does not add any preservatives, pigments. Through the improvement of drying technology, the shelf life of traditional humus bamboo is about 20 days, and the shelf life of Meifangyuan rotten bamboo reaches 360 days, which is 18 times that of traditional humus bamboo. It has crossed the threshold conditions for entering the national supermarket and exporting.
4. Attach importance to the introduction and training of talents, and establish a platform for business partners
In terms of enterprise operation and management, Yuan Yuehuang pays special attention to talent introduction and team building, creates a business partner model, and introduces various talents to the company. Huang Qing, the company's director of operations, was originally working hard in the Pearl River Delta, a very capable agricultural products operation talent, in order to attract her to join, Yuan Yuehuang took the initiative to let out part of her shares, in the way of share cooperation, Huang Qing not only joined the company, but also became a business partner. The rapid development of Meifangyuan in the past two years is enough to prove that this decision is correct and plays a key role in the development of the enterprise. Yuan Yuehuang said: In order to make the enterprise stronger and bigger, its shares can be taken out at any time. Next, we will also give a certain share of the core technical personnel and management personnel in the team, so that the company can truly become a common career platform for everyone.
5. Combine online and offline to create the first brand of Hakka rotten bamboo in China
At present, the annual sales volume of Meifangyuan tofu bamboo is 4200 tons, with an annual sales volume of about 56 million, becoming the leading enterprise in the Heyuan tofu bamboo industry. The company pays special attention to product brand and market sales, adopts the sales model of combining traditional channels and new marketing, has a sales team in Shenzhen, specifically responsible for docking supermarkets and e-commerce platforms, offline has been docked with China Resources Vanguard, Meat Federation, Hainan Changmao, Wal-Mart, Tianhong, Renrenle and other supermarkets, with nearly 8,000 stores in sales. Online has been on the shelves on Taobao, Tmall, JD.com, Alibaba and Douyin Xiaodian and other platforms, regularly carry out community group buying and live streaming with goods and other sales activities, in 2020 online annual sales volume exceeded 5 million yuan. With the advantages of soybean supply, standardization of the production process of tofu bamboo and diversification of sales channels, the company is committed to building the first brand of Hakka tofu bamboo in China.
6. Rural revitalization starts again, so that peaceful rotten bamboo can go to the whole country
At the beginning of its establishment, Mei Fangyuan was determined to go out for the "peaceful rotten bamboo" and let people who love to eat rotten bamboo eat good rotten bamboo. Meifangyuan Rotten Bamboo has been developing from a small bamboo workshop for 22 years, and although it has made certain achievements, it will not slow down the pace of progress. Meifangyuan will closely focus on the strategy of rural revitalization, seize the opportunity of the Heping Rotten Bamboo Modern Industrial Park, take scientific research institutions as technical support, and under the guidance of the city and county agricultural departments, set up a demonstration base for soybean planting in Meifangyuan, where enterprises sign contracts with farmers, enterprises provide soybean seedlings, fertilizers and other means of production, farmers will plant in their own fields in accordance with the standards, and enterprises will recycle at insured prices. Construction of production bases, demonstration bases, farmers to recover qualified soybeans for preliminary processing (broken beans) after distribution to cooperative farmers, farmers in accordance with the standard requirements for the production of rotten bamboo, after the recovery of qualified rotten bamboo products, enterprise self-inspection, and then secondary processing (selection, grading), unified sent to third-party testing agencies, after passing the test, through the company's unified packaging, brand sales to the market. Enhance the industrialization level of the production, processing and circulation of agricultural products with local characteristics, and help the local characteristic agricultural products represented by peaceful bamboo to go international and become industry benchmark brands. At the same time, Meifangyuan will also do a good job in the first and second production at the same time, explore the extension to the tertiary industry, with point and surface integration, brand, technology and innovation model to integrate the resources of the entire peace rotten bamboo industry, the company also from the first and second production to the tertiary production upgrade, to achieve the integration of the first, second and third production, from making products, selling products to the output mode and service upgrade, the use of the national rural revitalization policy, from soybean planting and humus production to provide rural industrial service solutions upgrade.
7. Fulfill social responsibilities and devote yourself to public welfare undertakings
While running a good enterprise, Yuan Yuehuang does not forget to repay the society, fulfill the sense of social responsibility, and devote himself to social welfare undertakings. Within the company, she regards employees as brothers and sisters, regards the difficulties of employees as her own difficulties, and every New Year's Holiday, she must do welfare for employees, visit the families of employees, and there are "red and white" things in the homes of employees, she personally participates, asks for cars to cars, employs people, and gives financial help. Externally, she pays attention to left-behind children, sponsors poor students, cares for poor five insured households, and helps entrepreneurial youth. She not only devotes herself to public welfare undertakings, but also mobilizes members of the Association of Women Entrepreneurs to participate in various public welfare activities and be a model for women entrepreneurs in the new era. Actively involved in rural revitalization, based on industrial poverty alleviation, she will be the company's new rotten bamboo factory built in the countryside of her hometown, after completion will provide more than 80 employment positions for local villagers, give priority to hiring local low-income family personnel, but also support villagers to build a bamboo workshop, provide technology, soybeans and recycled bamboo. Yuan Yuehuang was awarded the title of "Sunshine Public Welfare Messenger" in 2020.