"Recruit the water army, 1r one, to do it." In a QQ group called "Baidu Tieba Combination Control Review", the group owner sent a task. Journalists in the group privately message the group owner and receive the task. According to the requirements of the group owner, the reporter uses his personal account to click on the link provided by the group owner (to evaluate a movie), copy and paste the content provided by the group owner and click to publish. Then, save the screenshot of the comment and send it to the group owner.
After a while, the group owner transferred a commission to the reporter: 1 yuan. At this point, the reporter learned that the "1r" mentioned in the task represents 1 yuan.
Recently, a reporter undercover network trolls group conducted an investigation and unveiled the dark curtain behind it. The "scope of work" of the water army can be described as extensive - product praise, film and television control reviews, short video popularity, fake fans, etc., almost all areas that require the participation of network users, almost all of them have their presence.
Film and television dramas have not been reviewed first
Taking the entertainment industry as an example, some actors will hire water troops to increase popularity in order to become famous, and brokerage companies will give the task to organizations that specialize in network water troops, organize and hire a large number of water troops, impersonate fans to make positive evaluations on the Internet, and create the illusion of being highly sought after.
Last year, two network dramas appeared one after another "unwatched first" strange phenomenon, causing public concern, and the episodes that have not yet been broadcast have a large number of "movie-watching" evaluations on the rating platform, which is inseparable from the water army.
A costume drama starring traffic stars is one hour later than the "official announcement" time, but a large number of points have poured into the platform in advance. In another suspense network drama starring also a popular actor, the actress has not yet appeared in the play, and there has been an evaluation of her acting skills on the platform. Industry insiders pointed out that behind these abnormal scores that violate the principle of "first look and then evaluate", most of them are the fraudulent handwriting of the "water army".
The film and television scoring task generally has requirements for the account registration time, historical evaluation, quantity, etc., and after the "water army" that meets the account requirements receives the order, copies and sends the evaluation copy prepared by the "boss" to complete the task. A group leader of a single group sent by the "water army" told reporters that the "boss" is generally the publicity team of the film side.
The reporter searched for a large number of "water army" business groups that bought and sold film and television evaluations in the QQ group, and the business covered film reviews, film and television scores, etc. According to the quotation of a group owner, the film and television short review issued by the "display number" is priced at 11 yuan, and the evaluation sent can be displayed in the "latest" in the short evaluation area, and the non-"display number" is priced at 5 yuan. The group also offers a rating of "package up" businesses. "Package increase" refers to the "increase in points" for film and television works after collecting fees, and the price varies according to different film and television dramas.
Film and television producer Tan Fei told reporters that at present, it has become an unspoken rule for the filmmakers to buy a "water army" for film and television works, and many publicity funds have fallen into the pockets of the "water army". In particular, some film and television works starring traffic stars, most of them have the situation of "water injection" in the comments. "The involvement of traffic stars has brought attention, but also controversy. In order to ensure the reputation of the series and stabilize the advertising investment, the film and television drama producers will use the 'water army' to create an illusion. ”
The merchandise praise group is booming
The reporter's water army group belongs to the last link of the water army industry chain and is the largest link in the number of people. This ring is also divided into two categories: one is a small number of people, which is a boutique group with hundreds of people; the other type of large number of people, which is a task group of more than 1,000 people.
The task group is often pure copy + paste, and the copy of the comment is almost the same; while the boutique group, when commenting, must not only be graphic and textual, but also have different comment content, to make the comment look more real. The latter is more complex and the corresponding remuneration is higher. In some boutique groups, in order to make the water army closer to the real user, the group owner will also conduct "induction training" for the water army.
According to statistics, the group of water troops that the reporter first joined, in one day, the group released as many as 436 various tasks. During peak periods, tasks are assigned to groups in minutes.
Among the more than 10 online water army groups that reporters joined, each group has more than a thousand people. In order to conceal, the people assigned the task often gave the group a name that had nothing to do with the water army, such as "returning from the snow" and "gathering together". Among them, some groups are set up as a total ban, and only the group leader can speak.
Later, in order to investigate more deeply, the reporter agreed to the invitation of the administrator to become a member of their organization and undertake work similar to that of the leader of the water army group. The reporter's job changed from receiving tasks to dispatching tasks: every day from more advanced and more hidden groups, and then forwarded to the water army group as a "small leader" after deducting his own profits. The price of each task ranges from 0.5 yuan to 1.5 yuan. The owners of the water army group can take twenty percent of it as profit and keep it for themselves.
In order to further investigate further, the reporter proposed to the administrator the wish to "promote", which was rejected. The administrator said that the "big bosses" are all prepared for the employer's cronies, because there is a lot of "oil and water" in it, and people who have no relationship can easily enter it.
The conduct of the trolls is suspected of violating the law
Associate Professor Zhu Wei, a researcher at the Communication Law Center of China University of Political Science and Law, said that on the one hand, the control and evaluation affects the rights of business operators, on the other hand, it also affects the consumer's right to know and the right to free evaluation, from the perspective of these two rights, the control and evaluation are within the scope of the Anti-Unfair Competition Law.
In recent years, the Cyberspace Administration of China has also issued a number of provisions, such as the Provisions on the Ecological Governance of Online Information Content, the Regulations on the Administration of Public Account Information Services for Internet Users, and the Regulations on the Administration of Internet Post Comment Services, which have more detailed regulations on the brushing and commenting behavior of the network water army.
Zhang Xingshui, director of Beijing Jingding Law Firm, said that the behavior of the online water army has seriously disrupted the order of the socialist market economy and interfered with and destroyed the network environment. According to the relevant laws, if the acts of the sailors infringe on personal rights and interests, they must not only stop the infringement and make up for their mistakes, but also bear the corresponding compensation liability. The Provisions of the Supreme People's Court on Several Issues Concerning the Application of Law in the Trial of Civil Disputes Involving the Use of Information Networks to Infringe upon Personal Rights and Interests make it clear that where the infringed party requests the perpetrator to bear joint and several liability, the people's court shall support the employment, organization, instigation or assistance of others to publish or forward online information to infringe upon the personal rights and interests of others.
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Source: Shanghai News Broadcasting