At the online conference held on the first anniversary of great wall motor GWM brand thailand held on February 9, Great Wall Motor reiterated the new energy strategy of the Thai market, and proposed to accelerate the ASEAN market layout plan, release the "4+4" strategic layout of the ASEAN market, and accelerate towards the globalization strategy in 2025 with firm goals and confidence.
GWM "4+4" ASEAN Strategy Courtesy of Enterprises
On February 9, 2021, Great Wall Motor officially launched the GWM brand in the Thai market and released the core strategy of the Thai market: focus on user voices and continue to create new user experiences; With the brand value of "new energy, new intelligence, new experience", we are committed to becoming the leader of new energy vehicles in Thailand; The company plans to launch nine models, mainly new energy vehicles, to the Thai market within three years.
Fast forward to the first anniversary, at present, GWM's three new energy vehicles: Haval H6 HEV, Haval JOLION HEV, Euler Good Cat, have entered the family life of 5,000 users in Thailand; Since its launch in June 2021, the Haval H6 HEV has been the top seller in thailand's C-class SUV market for three months, and has maintained its market segment leadership, and the Euler Good Cat has become Thailand's new Internet celebrity model with its stylish retro design and pure electric driving fun.
In terms of service network, Great Wall Motors pioneered a service network in Thailand that covers user experience centers, supermarket experience stores, partner stores, and official online malls - "four-dimensional integration". Through the O2O model, establish a channel for direct communication between the brand and the user, and give the user a "satisfaction +1" service experience. Great Wall Motor's first overseas user experience center at the ICONSIAM super commercial complex in Bangkok, Thailand, has received 75,000 visitors and 1,500 users have shared and grown together with GGWM here. At the same time, Great Wall Motor's world's first light-storage-charging integrated supercharger station was built and operated in Siam Square, Bangkok's CBD. As a result, Great Wall Motors has realized the autonomous layout of new energy vehicles in Thailand from vehicle production, sales, service, charging infrastructure construction, and user service.
Zhang Jiaming, President of Great Wall Motor's ASEAN Region, said, "Thailand, as one of the most important auto markets in the ASEAN region, is experiencing a stage of rapid development from 0 to 1 in its new energy and intelligent vehicle industry. This is not only the need to promote Thailand's 4.0 strategy and enhance the comprehensive competitiveness of Thailand's automobile industry, but also the need to support environmental protection and achieve sustainable development of Thai society. Therefore, from the day of its birth, the GWM brand has solemnly promised to bring more advanced and intelligent new energy vehicles to the Thai market and support Thailand to become a manufacturing hub for new energy vehicles in Southeast Asia. ”
Courtesy of GWM Thailand Bangkok Brand Experience Center
As a new automotive force in the Thai market, Great Wall Motors is the first automotive brand to implement a new retail model in Thailand around the core strategy of continuously creating new experiences for users, and has also taken the lead in creating user committees in the industry. Wang Shihui, Regional Vice President of Great Wall Motor ASEAN, introduced, "By establishing a bridge of direct communication between users, fans and brands, every need of every user can truly influence and penetrate into our key business decisions, and truly do it, starting from user needs, being loyal to user satisfaction, and creating a 'service geek' in the automotive circle." ”
By the end of 2021, GWM's APP user registration has exceeded 50,000, the proportion of daily active users has exceeded 15%, and the total number of fans spontaneously organized by users and fans is close to 500,000. Based on the huge number of user and fan data, GWM collected 500 survey questionnaires to analyze user portraits - they are a young group full of passion for life, eager for self-worth realization, and love urban life. 80% of users love running, swimming, football and other fitness sports, 88% love movies, reading, travel and other lifestyles, they are curious about new things, and keep an open mind.
As a key year for Great Wall Motors' globalization strategy and a key year for Great Wall Motors to accelerate its advancement in the ASEAN market, Great Wall Motors will continue to promote its Thailand strategy. Zhang Jiaming introduced that in 2022, Great Wall Motors will also bring a variety of new categories, safer and smarter automotive products to the Thai market, and plans to reach 80 sales networks in Thailand to reach more in-depth user life. At the same time, it will also expand the construction of charging networks and make electric vehicle travel a new fashion.
Based on Thailand and radiating ASEAN, at the press conference, Great Wall Motors officially released the "4+4" ASEAN strategy. At present, Great Wall Motors has opened the operation of thailand, Brunei, Laos and Myanmar markets in the ASEAN market, and in 2022, it will officially launch the normal operation of the four markets of Malaysia, Vietnam, the Philippines and Singapore, forming a "4+4" ASEAN market strategic layout and accelerating the implementation of Great Wall Motors' 2025 globalization strategy.