Great Wall Motor released the "4+4" ASEAN strategy

Text/Forbes China

Recently, at the online conference of the first anniversary of great wall motor GWM brand in Thailand, Great Wall Motor reiterated the new energy strategy of the Thai market, and proposed to accelerate the layout plan of the ASEAN market and release the "4+4" strategic layout of the ASEAN market.

At the press conference, Great Wall Motors officially launched the GWM brand in the Thai market, and released the core strategy of the Thai market: focusing on the voice of users; continuing to create a new user experience: with "new energy, new intelligence, new experience" as the brand value, it is committed to becoming the leader of new energy vehicles in Thailand; it plans to launch 9 models mainly new energy vehicles for the Thai market within three years.

At present, GWM three new energy vehicles: Haval H6 HEV, Haval JOLION HEV, Euler Good Cat, has entered the family life of 5,000 users in Thailand; Haval H6 HEV since its listing in June 2021, a total of 3 months in the Thai C-class SUV market top, and maintain market segmentation leading, Euler Good Cat with fashion retro design and pure electric driving fun, become Thailand's new Internet celebrity model.

In terms of service network, Great Wall Motors pioneered a service network in Thailand that covers user experience centers, supermarket experience stores, partner stores, and official online malls - "four-dimensional integration". Through the O2O model, establish a channel for direct communication between the brand and the user, and give the user a "satisfaction +1" service experience. At the same time, Great Wall Motor's world's first light-storage-charging integrated supercharger station was built and operated in Siam Square, Bangkok's CBD. As a result, Great Wall Motors has realized the autonomous layout of new energy vehicles in Thailand from vehicle production, sales, service, charging infrastructure construction, and user service.

Great Wall Motor said, "As one of the most important auto markets in the ASEAN region, Thailand's new energy and intelligent car industry is experiencing a stage of rapid development from 0 to 1. This is not only the need to promote Thailand's 4.0 strategy and enhance the comprehensive competitiveness of Thailand's automobile industry, but also the need to support environmental protection and achieve sustainable development of Thai society. Therefore, from the day of its birth, the GWM brand has solemnly promised to bring more advanced and intelligent new energy vehicles to the Thai market and support Thailand to become a manufacturing hub for new energy vehicles in Southeast Asia. ”

As a new automotive force in the Thai market, Great Wall Motors is the first automotive brand to implement a new retail model in Thailand around the core strategy of continuously creating new experiences for users, and has also taken the lead in creating user committees in the industry.

By the end of 2021, GWM's APP user registration has exceeded 50,000, the proportion of daily active users has exceeded 15%, and the total number of fans spontaneously organized by users and fans is close to 500,000.

As a key year for Great Wall Motors' globalization strategy and a key year for Great Wall Motors to accelerate its advancement in the ASEAN market, Great Wall Motors will continue to promote its Thailand strategy. According to reports, in 2022, Great Wall Motors will also bring a variety of new categories, safer and smarter automotive products to the Thai market, and plans to reach 80 sales networks in Thailand, reaching more in-depth user life. At the same time, it will also expand the construction of charging networks and make electric vehicle travel a new fashion.

Based on Thailand and radiating ASEAN, at the press conference, Great Wall Motors officially released the "4+4" ASEAN strategy. At present, Great Wall Motors has opened the operation of thailand, Brunei, Laos and Myanmar markets in the ASEAN market, and in 2022, it will officially launch the normal operation of the four markets of Malaysia, Vietnam, the Philippines and Singapore, forming a "4+4" ASEAN market strategic layout and accelerating the implementation of Great Wall Motors' 2025 globalization strategy.