"Snow Rongrong" design team: Winter Olympics cultural creation is popular and ready for "relay"

Changchun, 9 Feb (Xinhua) -- Wu Yibo, a member of the design team for the Beijing Winter Paralympic Games mascot "Xue Rongrong" and vice president of the School of Design of the Jilin Academy of Arts, said in an exclusive interview with a Xinhua News Agency reporter a few days ago that the recent sight of the "ice pier" pier is difficult to find, indicating that the image of the "ice pier" is deeply rooted in the hearts of the people, and the same cute "snow rongrong" is ready, and the phenomenon of "relaying" the popularity of the cultural and creative products of the Winter Olympics has continued to catch fire.

Wu Yibo said that the "ice pier" and "snow rongrong" are the crystallization of the collective wisdom of the design team, which has realized the personalized design, and the cute image not only shows the profound Chinese culture, ice and snow charm, but also meets the needs of the people. "Not only the people say good, some foreign athletes also say good, such a cute mascot can not only be used as a souvenir, but also to relieve pressure, which is the unique role that good cultural and creative products can play."

Wu Yibo said that now that the living standards and aesthetics of the Chinese people have improved, good cultural and creative products will inevitably have a good market. "Ice pier" and "snow melting" as the mascots of the Winter Olympic and Paralympic Winter Games, in line with people's love for ice and snow sports and ice and snow culture, these two mascots also meet the aesthetics of most people, so they have such appeal.