Shanghai, an international metropolis born of the sea, is not only a national central city, a megacity, the core city of the Shanghai metropolitan area, but also a Chinese international economic, financial, trade, shipping, scientific and technological innovation center approved by the State Council, with its rich commercial resources and huge population flow and other advantages, has always been a place where commercial soldiers must compete.
At the same time, as the focus of national business development, the Shanghai commercial market has a unique and extraordinary performance in terms of the pioneering and leading nature displayed by the new benchmarking projects, as well as the richness and diversification of business forms and types. According to data, in 2021, Shanghai's commercial increase will be 2.43 million m², and a large number of net red projects such as Raffles City on the North Bund, Ruihong Tiandi Sun Palace, Qiantan Taikoo Li, Tian'an Qianshu, and Shanghai Jiuguang Center will flock to the market, and a number of super regional projects, riverside commercial projects, and art commercial projects will be created.
In Beijing, we introduced the current situation of the five major international consumer center cities, and briefly introduced the newly opened and proposed representative projects in Beijing, and in this article, we will once again select the most trendy and leading new commercial force representative projects in Shanghai (one of the international consumption center cities) and the most potential value and expectation projects in 2022, to see how they will jointly depict the innovative picture of Shanghai's business.
-2021 Shanghai Must-Punch Project Representative-
Shanghai Jiuguang Center
Opening date: November 27, 2021
Commercial area: 267,000 m²
Project Features: L&F China's first flagship complex
Known as "10 years of grinding a sword", Shanghai Daning Jiuguang Center is the second Jiuguang commercial project in Shanghai after the opening of Jing'an Temple Jiuguang 17 years ago, and its location is backed by Daning Park, just one street away from Daning International Commercial Plaza. The overall building includes two office towers, as well as a commercial center with two floors underground and six floors above ground, with a commercial area of 267,000 square meters, which is currently the largest shopping center in Daning Business District and the largest commercial body in the entire Jing'an District.
As the project developer and operator, Livcorp International Group, which has two well-known brands of Sogo and Jiuguang, has boldly pioneered and innovated in line with the great changes in the retail and consumer fields, creating a new business model that combines Shanghai's first super department store and an open shopping mall, bringing Shanghai a landmark commercial center with a consumer experience that is very different from other projects.
It is reported that Shanghai Jiuguang Center is extremely rich in formats, and within the 400+ brands introduced, it covers fashion department stores, self-operated boutique supermarkets, specialty stores, lifestyles, catering and entertainment, etc., and presents themes and diversification in the layout of floor formats. Among them, the first stores in Shanghai and North Shanghai account for about 30%, including niko and... The first store in North Shanghai, the largest flagship store on the flat floor of lululemon, the first Adidas MEGA series collection store in Jing'an District, etc., and each floor has the first store brand and feature stores, with a total of more than 50 stores.
In terms of architectural design, the project is designed by UNStudio, an international architectural firm from the Netherlands, and Nihon Sekkei, a top large-scale organized architectural design firm in Japan, which integrates the concept of "walking in the valley", and the entire Shanghai Jiuguang Center is based on white, gold and black, and forms a semi-enclosed commercial building shape through the interspersed and splicing of geometric blocks of skin, creating a variety of three-dimensional moving lines and rich landscape sight effects.
In fact, standing in any corner can see the layers of winding landscape, as the intensity of light changes from different angles, the surrounding pearlescent curtain wall will refract different colors. Coupled with the staggered stepped gardens, roof platforms, and glass domes, it is more transparent. In particular, the large roof platform and outdoor steps have become popular photo punching points and resting places for customers.
Lalaport Shanghai Jinqiao
Opening date: April 28, 2021 (full opening on October 20, 2021)
Commercial area: about 129,000 square meters (business area of about 55,000 square meters)
Project features: LaLaport's first overseas store in Japan
LaLaport is a regional shopping mall operated by Mitsui Real Estate and a national treasure that has been popular in Japan for decades. LaLaport Shanghai Jinqiao store is the first store overseas in Japan, the project commercial area of 129,000 m², operating area of 55,000 m², through the first store brand, experiential consumption scene, perfect format configuration and 18 meters high physical gundam statue and other elements, for consumers to build a "colorful personality convergence came into being" a new lifestyle experience field.
The project is commercially distributed on the first to sixth floors, introducing 180 specialty merchants covering fashion retail, fine catering, parent-child families, entertainment experiences and other formats, including the world's first store of EXPG ENTERTAINMENT, a new art tutoring agency under the famous Japanese comprehensive performing arts entertainment group LDH, the first store in Asia of Australian environmental protection fashion brand Piping Hot, and bandAI, a new sports playground under Bandai Namco palace in Japan, which brings together 26 kinds of sports and amusement projects NAMCO VS PARK, Japanese pet store coo & RIKU, Hokkaido Sapporo ramen white house, Japanese furniture and home furnishing brand NITORI, etc.
In terms of food and beverage brands, Chinese and Japanese food stores such as Naji Ramen, Miyatake Akiaki Oolong Noodles, Mingzang Tonkatsu Katsukura, Katsu Katsu, Tao Tao Ju, Yongxin Shanghai Dim Sum and so on have been introduced. In terms of entertainment experience format, it covers the first "Cinema +" concept store of SFC Shanghai Cinema, the first Asobi Park PLUS In Shanghai, and the first SPACE ZOOM Beizhong Family Experience Center in Pudong.
It is understood that Mitsui Real Estate Co., Ltd. was founded in 1941, is currently one of the largest real estate integrated enterprise groups in Japan, in the residential, commercial, vacation, office, logistics and other business development fields have a high influence, its operation and management of more than 130 commercial facilities, Japan LaLaport TOKYO-BAY is the commercial starting point of Mitsui Real Estate, the project was officially opened in 1981, was the first American shopping mall in Japan, At present, LaLaport, which is positioned as a regional shopping mall, has opened 16 stores in Japan.
Shanghai Ruihong Tiandi Sun Palace
Opening date: September 19, 2021
Commercial area: 180,000 m²
Project Features: Shui On Shanghai's largest single-volume commercial project
Shanghai Ruihong Tiandi Sun Palace was officially opened on September 19, 2021, which is the largest single-volume commercial project of Shui On Shanghai, and with the moon bay, Xingxingtang and Ruihong Fang that have been put into use, the 550,000㎡ commercial layout (including office) of Ruihong Tiandi has been assembled and completed.
Under the new trend of more and more shopping malls applying green elements to commercial spaces, the Sun Palace also plans about 5300 indoor and outdoor three-dimensional green spaces, of which about 1500 square meters of indoor greenery has more than 150 kinds of green plant varieties such as trees and shrubs. Coupled with the largest canopy dome ever recorded in Shanghai shopping malls - about 5500 square meters of dome lighting canopy, the "lotus leaf" glass roof covers the atrium space, introducing sunlight into the interior, integrating indoor water features, water waterfalls and three-dimensional botanical gardens with trail steps, and with indoor water features, water waterfalls and trail steps, to achieve the harmonious blend of different scenes between the bustling city and natural ecology.
In terms of format innovation, the project brings together 30% of the first store in Shanghai, 40% of the first store in North Shanghai, and 70% of the first store in Hongkou, and different formats such as retail, entertainment, trend, parent-child, fashion, and food are distributed on different floors of the mall, and each floor of the project also has a clear positioning distinction, so as to take into account the needs of consumer groups of all ages.
From the perspective of community experience and lifestyle, Sun Palace has also created the "most beautiful aerial village" - Foodie Social, the first sports collection area in Shanghai that integrates entertainment and social scenes - Sports Social, the largest parent-child experience space with a single floor area of 25,000 square meters - Kids Social, and an innovative pet-friendly social space - Pet Social. Truly let consumers enjoy a new way of urban life in all dimensions 24 hours a day, 365 days.
Ocean Crystal Classic, Cheonan Senki
Opening date: December 22, 2021
Total area: 100,000 square meters
Project Features: The magical appearance is eye-catching
Located on the east side of Changhua Road Bridge in Suzhou, Shanghai, with a total construction area of 300,000 m², Ocean Qianshu (Ocean Jingdian Tian'an Qianshu) integrates commercial, office and the first unbound collection by HYATT hotel in Shanghai. The project is known as the "magic version of the ancient Babylonian Hanging Garden", with the "magical" architectural shape is highly discussed, the project according to the top of the terrain trend, in the top to bottom of the narrow site, to create a "suspended forest" composed of 400 terraces + more than 1,000 trees.
Along the side of Suzhou Creek, hundreds of terraces, hundreds of clear-water concrete columns and high and low trees can be seen; the waterfront trail of the riverside project is set up with cherry blossom trails, yacht marinas, water platform landscape steps, characteristic flower beds and other unique landscapes; the south façade facing Moganshan Road is a whole "art giant curtain wall" composed of 16 extremely individual giant graffiti, which is also the original work of 12 street artists who are at the forefront of international and local areas, attracting a large number of customers to take photos and punch cards.
Inside Qianshu, hundreds of clear-water concrete columns connecting the entire mall run through it from top to bottom; from Moganshan Road to the mall, on the left-hand side is an ultra-high transparent hall - sunrise space, orange and yellow gradient steel structure supports and transparent glass curtain walls, complementing the art exhibitions mentioned below.
In terms of brand portfolio, the project has introduced a total of 160+ blockbuster brands, spanning fashion, food, life and culture and art, including more than 30 flagship stores in Asia, the first store in China, and the first store in Shanghai. Such as muji market is the first new concept pure self-operated fresh market in China, TAXX's first trendy KTV Singo land in China, DRIVEPRO's first Asian flagship store PAD 11, Chow Tai Fook's "Chuan" theme experience store in East China, the cake industry "Hermès" KUMO KUMO, Japan's Michelin two-star Narisawa's national first store, etc.
Shanghai home ESP Shopping Center
Opening date: June 23, 2021
Commercial area: 36,000㎡
Project features: The first e-sports cultural experience center in China
The home ESP Shopping Center is the first e-sports cultural experience center in China built by Chaojing Group, and is an offline young people's play gathering place focusing on e-sports, two-dimensional culture, new cultural creation and cross-border retail. The project has a strong metal industrial design style, and the crossed rose gold staircase with an atrium height of about 20 meters, the canyon market, the neon walking lights, and the dark corridor are all landmark scenes of the building.
In the mall, whether it is a cross-type escalator, a large atrium shared space, or a game character standing card everywhere, transparent e-sports live broadcast room, all reflect the experiential and interactive. In addition to the decoration style of the store in line with the theme of the mall, most stores are also equipped with a special large screen to play game events. In addition, the project also has 9 major Internet celebrity punch points, and scenes such as laser channels and shining love have also become popular punch cards.
The project also introduces cross-border catering, joint retail, immersive entertainment, extreme sports experience and other rich formats, including the first professional competition hall built for the "King glory professional league (KPL)" e-sports event, the first 700 square meters indoor surf experience hall in Modu, the first V-HOT music theme hot pot flagship store, the first official physical store of GOOD SMILE COMPANY in China, and the first national flagship store of "Treasure Courtyard" of Chinese Clothing Power.
Shanghai Qiantan Taikoo Li
Opening date: September 30, 2021
Total GFA: approx. 120,000 m²
Project Features: The third Taikoo Li in the mainland, creating a social space with a double roof
After Taikoo Li Sanli in Beijing and Swire Swire Li in Chengdu, Swire Group's third Swire Li project in Chinese mainland layout, with the first two typical samples that can be called the benchmark of commercial bodies in the industry, the market naturally has high hopes for Taikoo Li Qiantan.
It is reported that Qiantan Taikoo Li continues the "Taikoo Li" open, lanes staggered architectural layout, consisting of the "Stone District" in the south district and the "wooden area" in the north district, and the central park covering an area of about 8,000 square meters. Between the stone and wooden areas, there is a scenic covered bridge with a length of about 80 meters, the Pleasant Eye Bridge. With the concept of "Double Parks double-storey open space", for the first time, the 450-meter Sky Loop sky loop has been created on the roof, connecting a special brand store such as The Japanese Tsutaya Bookstore and large and small restaurants.
Not only that, But Taikoo Li has more than 250 stores, bringing together hermès, Dior, Gucci, LOUIS VUITTON, Zegna, LOEWE, PRADA, Tiffany & Co., FRED, CELINE, BALENCIAGA, Van Cleef & Arpels and other luxury brands. Among them, more than 50 brands have debuted in Pudong, and more than 20 international brands have cooperated with the "Wellness" concept of Qiantan Taikoo Li to create a "garden-style" concept store that meets its positioning, such as Louis Vuitton's latest design temporary store inspired by the Monogram four-petal flower diagram, the world's first Starbucks Green Workshop and skateboard brand Avenue & SON's first store in China, and a skate park for Taikoo Li.
Since its opening on September 30, the passenger flow of Taikoo Li in Tan taikoo Li has reached 500,000 people three days before the 11th long holiday, and the average daily passenger flow of the 7 days of National Day has reached 160,000 people, which once became a new punch card landmark of The Magic Capital. During this year's New Year, it will also bring consumers a new year of the tiger new costume experience, landing on the British artist giant big cat installation, as well as multiple surprise new experiences such as BALENCIAGA limited-time experience store, BALLY pop-up store, trend street photography pop-up and so on.
Raffles City On the North Bund, Shanghai
Opening date: July 10, 2021
Commercial volume: about 120,000 square meters
Project features: set "culture, art, science and technology, tourism" in one of the integration platform
Raffles City North Bund Shanghai is the 10th in the world, the 3rd Raffles City in Shanghai, and the Raffles City 3.0 product of CapitaLand Group, which is an integrated platform integrating "culture, art, technology and tourism". With a total construction area of about 420,000 square meters, it consists of two office buildings (East and West Towers) with a height of 263 meters and an integrated shopping mall. Among them, the commercial part has 2 floors underground and 4 floors above ground, and the project is positioned as a "city of inspiration", focusing on creating a fusion platform integrating "culture, art, science and technology, and tourism".
It is reported that the mall has introduced more than 200 tenants, including more than 50% of the country's first store, east China's first store, Shanghai's first store and CapitaLand's first cooperative brand, such as the city market theme block, "Reunion • Memory of Shanghai in the 90s", RE Andyi Shanghai first store, Cartoony Monster Village Parent-child Park, East China's first Fulai Warrior Skate park, Xiaonanguo Group's nanguo restaurant national first store, Motun super canteen national first store, light luxury baking brand Butterful & Creamorous and Chinese refreshment brand Shanhai refreshment joint flagship store, etc.
In addition, Raffles City on the North Bund has also landed a number of CapitaLand Group's first innovative concept spaces, such as Bridge+ Spark, a commercial innovation proving ground, which provides a display and incubation platform for retail and F&B brands and a social gathering place for consumers.
During the opening period, Bridge+ Spark made its debut with 6 tenants, including the first offline store of Asian avant-garde youth culture fashion brand GARMENTS, the first store of tea brand TEATIANTiantian, the functional sports fashion Summer Athletics, the Korean naturalist cosmetics brand RansayunJAC, the well-known Korean makeup and skin care brand VIDIVICI, and the lifestyle brand C tone. Raffles City North Bund also joined hands with the private traditional art museum Yuchengtang to create a new concept art space , C3Museum North Bund Art Museum, based on traditional culture, using new media technologies such as physical landscaping and interactive projection, breaking the museum's inherent narrative method.
-Representative of Shanghai's Most Promising Projects in 2022-
Shanghai Vanke Sky City
Shanghai Vanke Sky City is located in the west plate of Hongqiao International Central Business District, seamlessly linked to Xuying Road Metro Station of Line 17, the entire TOD complex project construction area of about 800,000 m², commercial part of about 100,000 m², the project around the "green low-carbon, smart technology, humanistic interaction" three product concepts to build, planned to open in 2022.
It is reported that the project has tailored a differentiated product that is different from other commercial bodies through different planes and spatial organizations, and has a convenient and efficient spatial connection and interaction with multiple formats such as residential, office and apartment in the TOD complex, and strives to bring consumers enjoyment from the material life to the spiritual level, and to convey a rich lifestyle and humanistic interaction atmosphere to everyone.
From the perspective of the first wave of exposed brands, the number of brands in Shanghai Sky Vanke Plaza exceeds 200, 80% of which are regional debuts, and the project is based on five main stores - the regional first store Hema Fresh Upgraded Store, the regional first store Nairbao Family Growth Center, the regional first store CGV Cinema, the regional first store Welsh W Fitness, and the regional first store elastic ape super sports center as the core, through the spatial division of different floors, to establish a multi-level format planning.
In the later stage of commercial operation, Shanghai Sky Vanke Plaza has insight into the digital development trend, will take TOD's humanistic life, smart life and circular life as the highlights, create a characteristic operation mode that is different from traditional business, and strive to build a social destination in Qingpu New Town through rich and diverse family parent-child interaction activities.
Shanghai Panlong Tiandi
Located in the Hongqiao Business District, the project is connected to The Panlong Station of Metro Line 17 and consists of a large green park of 230,000 m², a 250,000 square meters of international settlement, and a future-oriented Jiangnan Xintiandi. The project also includes a boutique design hotel, a single-family home center and a dragon world art center, which focuses on the concept of "Urban Retreat is a light vacation destination for urban retreats for urbanites" and is scheduled to open in 2022.
As a large-scale urban renewal project, the project preserves 7 historical buildings with Gangnam style. Its overall commercial planning presents an outdoor social atmosphere of one street and one square, and presents a rich and diverse combination of catering, retail and experience formats in the south, north and an cities.
This year,the Dragon World Art Center has been completed, and the Yuz Museum of Art will be introduced in the future, in addition, COCO-MAT China's first natural lifestyle hotel, Lotte Pottery Club, and the first urban permanent camp of Xiashan Camp Education are also located here.
MOHO Shanghai
MoHO Shanghai is located on Jiangning Road in Shanghai's Jing'an District and is the heart of the city. The master plan covers a construction area of 180,000 m², including shopping malls, Grade A smart office buildings, and high-end serviced apartments. Among them, the commercial construction area of the shopping center is 80,000 m², positioned as an "urban cultural trend gathering place" and is scheduled to open in 2022.
As hopson's first high-end product line, MOHO is jointly created by the world's top design firms, which co-plant culture, art, aesthetics and ideas in the project, flowing under the urban life scenes such as entertainment and social networking, catering and leisure, fashion shopping, etc., and growing into a "city in the future city" with urban oasis genes. In addition, the project has also created four original IPs derived from the aesthetics of new life: MOHO BEAUTÉ beauty, MOHO MARCHÉ social dining field, IDÉE LABO's experimental field with ideas, and virtual idols, bringing extraordinary life experiences to the core groups of the city.
Longhu Shanghai Fengxian Tianjie
Longhu Shanghai JinhuiTian Street
Longhu Shanghai Fengxian Tianjie is located in the core area of Fengxian, with a typical TOD model shopping mall form, creating a fashion landmark in Fengxian New Town. The project radiates 350,000 people within 3 kilometers and 750,000 people within 5 kilometers, and will position itself as a shopping mall with "discovering the future" to create a regional landmark shopping mall and lead the future quality of family life.
In terms of business planning, Fengxian Tianjie will gather trendy fashion brands to create a regional trend show field; 4000m² sports limited theme block will detonate youth topics with sports flagships to stimulate sports trend social circles; 3000m² "Fun Without Boundaries" square will extend taverns, izakayas, tea ice halls, and small stalls from outdoor squares to indoor restaurants to create a gastronomic and social atmosphere; 5000m² "Children's Dreams and Children's Enjoyment" world, creating a sunshine forest roof garden and IP theme play space. Provide parent-child dream scenes uninterruptedly.
Longhu Shanghai JinhuiTian Street will open in 2022 with a total commercial construction area of nearly 100,000 m², close to the Lingang Free Trade Zone. It is understood that the permanent population of the Lingang Free Trade Zone will reach 2.5 million people, and the 3-kilometer radiation customer group of JinhuiTian Street will exceed 300,000 in 2022. Jinhui Tianjie will be positioned as a project of "not coming before you", as the only large-scale shopping center within 7 kilometers, Jinhui Tianjie will create a benchmark commercial body with new consumption and new social networking as the core for the Fengxian Jinhui area.
In terms of brand portfolio, according to public information, the current project has been settled in the brand covers Yonghui Supermarket, Lianyu Cinema and Keep Win Fitness, Uniqlo, Huawei, Chow Tai Fook, Xiaomi Home, Chao Hongji, Starbucks, Gao Laojiu, Jiangbian Chengwai, Nai Xue, Xing Lun Duo, Gu Niu, etc.
In terms of commercial planning, Jinhui Tianjie will create nearly 10,000 m² of children's growth space, bringing together children's entertainment, training, retail and services to build a one-stop children's dream world; the 200-meter-long Star Dream Water Tour theme landscape belt along the river will create a leisure and comfortable lifestyle space; and the long xiaohu Exploration House, a large children's entertainment space of 11 meters high, will debut in Shanghai, which will bring Jinhui residents a family gathering place within walking distance.
Dream Side Dream Gala
Located on Lianhua South Road in Minhang District, Shanghai, the project is a "super regional" fashion life center focused on by CITIC Pacific Real Estate. The total GFA is approximately 82,000 m² and is expected to open in the second half of 2022.
With the theme of "Ocean, Nature and Exploration", L1-L4 plans to have light luxury fashion, light food, beauty, digital home, sports trends, boutique supermarkets, children's entertainment, quality catering and other formats. L5-L6 is the first "oceanarium in the sky" in Shanghai, with an area of about 6,000 square meters, and will introduce more than 300 species of marine animals after the future completion of the aquarium.
At present, the investment rate is about 80%, and the benchmark brands that are active in the market such as Peer's coffee, seesaw, baker &spice have been introduced, and Heisenberg's modern German restaurant, street dance label caster, Day Place Mingyuan, Zhou Shengsheng, and high-end parent-child family experience center SPACE ZOOM will also be settled.
Note: The above information comes from the official report and public information of the project, which is sorted out and released by the editorial department of the China Purchase Union, and if there is any discrepancy, please leave a message to correct. At the end of this article, a list of projects to be opened in Beijing in 2022 is attached, for reference only.
Produced by China Purchase Media Center | Author Wang Fang
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