ELAND responded with "cost 75 yuan down jacket sold 1598 yuan was fined"

On February 10, Yinian (Shanghai) Fashion Trading Co., Ltd. issued an apology statement saying that it deeply apologized for the fact that the company was punished recently, and the main reason for the punishment was that a style in the ELAND brand product was administratively punished because the ingredients did not meet the product standards indicated on the product. Because of this incident, consumers mistakenly believe that the processing cost of the ELAND brand is the total cost of the goods. The company said that it will actively communicate with customers who purchase related goods as quickly as possible, strengthen internal management and supply chain management, and carry out stricter control from the factory to the shelves of goods.

According to reports, recently, the Beijing Municipal Market Supervision and Administration Bureau issued an administrative penalty letter showing that because of shoddy charging, the down jacket with a cost of 75 yuan / piece was priced at 1598 yuan / piece, and the Korean Yilian Group's registered company in China, Yi Nian (Shanghai) Fashion Trading Co., Ltd., was fined 15704.45 yuan.