On February 10, bloomberg reported that an email revealed that Porsche had acquired a 20 percent stake in German electric bike company Fazua and had the right to take over the company entirely. Not only that, Porsche has also established a strategic partnership with the Dutch company Ponooc, which plans to set up two joint ventures.
According to Tianyancha, Fazua was established in 2011, mainly engaged in the manufacture and sales of electric bicycles, and is headquartered in Munich, Germany. Xiao Lei found that Fazua may be one of the few electric bicycle companies that can meet the core components of their own supply, such as motors, gearboxes, batteries and so on.
The reason for Porsche's acquisition of the electric bicycle company is probably that it has plans to enter the two-wheeled electric vehicle market, and its product positioning is likely to be high-end, and the starting point is not low. We often use the "Porsche" in the two-wheeled electric vehicle industry to describe an electric bicycle as very high-end, and now Porsche may have to personally go down to do a first-class model.
The acquisition of Fazua's stake is equivalent to Porsche having an experienced two-wheeled electric vehicle development and production team, which can enter the two-wheeled electric vehicle field faster, eliminating the time and trial and error costs of forming a team. Although it is still unclear whether Porsche electric bicycles will enter the Chinese market, it can be seen that these luxury brands with decades of history are also going to step out of their comfort zone and start to cross borders.
In fact, these luxury car companies also occasionally produce some small two-wheeled electric products, but for them, such small electric vehicles are only peripheral products used by manufacturers to attract popularity, such as bugatti's small electric skateboard launched some time ago. In Xiao Lei's view, if Porsche also wants to engage in peripheral products, it will not acquire such a big move as a company, and electric bicycles may have different significance for this old German car company.
Nowadays, electric skateboards and electric bicycles have become people's short-distance travel artifacts, compared to four-wheeled cars, bicycles are more lightweight and flexible, and the frequency of use is higher, such as a round trip to the supermarket, as long as the distance is not very far, I believe that electric bicycles will be more convenient than cars.
In the mainland, the electric bicycle market is very large, whether it is to deliver takeaway, run express, or for self-use, need a two-wheeled electric vehicle, with the name of Porsche, its electric bicycle in the mainland certainly has a lot of room for development, but the domestic Hello, Yadi, Maverick and other electric bicycle manufacturers are not general, look forward to Porsche electric bicycles have the opportunity to sell in the country, so that everyone has the opportunity to drive a Porsche.