Character business card
Xu Zifu
Chairman of San Fook Electronics Group of the Philippines
Special Envoy to the Outside World of the Mayor of Binyan, Laguna Province, Republic of the Philippines
Executive Vice President of the Federation of Overseas Chinese Federation of Industry and Commerce in the Philippines
Executive Vice President of Xiamen HiSilk Charity Association
Director of the Philippine Chinese Chamber of Commerce and Industry
Xiamen Tong'an District Federation of Returned Overseas Chinese is the eternal honorary chairman
Chairman of the World Council of Fujian Entrepreneurs
Fujian people are known for the spirit of "love to fight and dare to win" and the tradition of breaking through the world, and there are more than 15.8 million overseas Chinese in Fujian, distributed in 188 countries and regions around the world.
At the age of 19, Xu Zifu left his hometown alone and crossed the ocean to the Philippines to work hard, and it has been more than 20 years, and he has also achieved "creating happiness by himself" as his grandfather expected. Not only that, but he also brings happiness to many groups in need.
In Xu Zifu's home, there is a couplet of "Good for the most precious treasure for a lifetime, and the heart is a good field for hundreds of generations", and he hopes that he can exert the power of "goodness" and inherit the spirit of "goodness". Xu Zifu said that he has only four words for his relatives, friends, society, and country: "Be kind to everything."
The tree is thousands of feet tall and does not forget the roots
Jinjiang, the first yi in Quannan, the starting point of the HaiSi and a famous hometown of overseas Chinese, is known as "ten households and nine overseas Chinese". Overseas Chinese with ancestral roots in Jinjiang are located in more than 60 countries and regions around the world, totaling as many as 3 million people, exceeding the local permanent population of 2.1 million.
It is also the hometown of Xu Zifu, an overseas Chinese in the Philippines. Southern Fujian has a long coastline and a narrow and dense population, prompting the Min people to move out of the ocean to make a living, Southeast Asia has become the first choice for avoiding trouble and survival, and Xu Zifu, whose ancestral home is Hucuo Village, Jinjiang Jinjiang Town, Fujian Province, chose to go to the Philippines is also forced by family poverty.
When he first arrived in the Philippines, because he was not familiar with the land, Xu Zifu could only rely on part-time work to survive, and the wealth he could earn was very small, and it was simply "difficult to go to the sky" if he wanted to make a fortune from it.
But Xu Zifu still gritted his teeth and insisted, he firmly believed that as long as he did not give up, there would be hope. In this way, he accumulated raw capital little by little and had the confidence to start a business. So he started a small business, selling trinkets. At the age of 23, he began to try to start a business to make home appliances.
"At that time, I was doing sales and finding customers, and I didn't have time to rest, and my friends called me Desperate Sanlang." Xu Zifu recalled that the days of starting a business were really difficult, but the path he chose was difficult to stick to. His business has gone through ups and downs, the joy of success, and the frustration of failure, but he has always been able to pack up and start again.
After experiencing the ups and downs of the business sea, Xu Zifu believes that sour, sweet and bitter are all experiences of life, but he has always kept his promise to his grandmother, that is, he must work hard and never take a crooked road or a wrong path.
Today, Xu Zifu has founded the Philippine Sanfu Electronics Group, which includes the Philippine Dafa Capital Holdings Co., Ltd., the Philippine Davao Sanshun Electronics Trading Co., Ltd., the Philippine Wulagantai Jin Audio Electronics Factory, Guangzhou Taijin Electronics Co., Ltd., and also has its own home appliance brand STAR COBY. TJPRO。
But just like the song "Fujian Merchants under the Heavens" sings: "The mountains are high and the waters are long, the footsteps are measured, the ocean is crossed, the sun and the moon are oars; four points of true skill, five points of courage to break in, and one point of being in the hometown..." Even though he is adrift, Xu Zifu always remembers where his roots are, and the motherland is something he can never forget.
Therefore, despite working hard in the Philippines, Xu Zifu has always paid attention to the development of the motherland and cared about the cause of his hometown.
In normal times, xu Zifu will participate in all activities that return to China for inspection and visits as long as he has time. In his view, such activities are very meaningful, can see the great changes in the hometown in time, and can participate in the construction of the hometown. "In the future, we must lead more outstanding overseas Chinese to personally feel the pulse of the motherland's development and contribute to the development and strength of the motherland."
In order to help the motherland tide over the difficulties, he contacted overseas Chinese associations everywhere, rushed to contact relatives and friends, called on them to "lend a helping hand and dedicate love", and did his best to raise epidemic prevention materials and funds to fully support the epidemic prevention and control work in the motherland.
At the critical moment of China's fight against the epidemic, Xu Zifu's every move of vigorous support is not only the hardship and common feeling of "no clothes, the same robe with the son", but also the promotion of the Chinese nation's feelings of "helping each other in the same boat and watching out for each other".
And this feeling of family and country, Xu Zifu also passed on to his children. Although Xu Zifu's three children were born and raised in the Philippines, the motherland's hometown is deeply imprinted in their memories and integrated into their blood.
Xu Zifu told us that as soon as he had time, he would take his children back to China to enjoy the rivers and mountains of the motherland and participate in public welfare activities. He said that the first is to let them know something about their ancestral country and not forget their roots in China, and the other is to let the children learn Chinese, speak Minnan, and master Chinese culture. He hopes to use more good deeds to teach children not to forget their roots and not to forget the kindness of their hometown.
Although he has been in the Philippines for more than 20 years, Xu Zifu does not forget the motherland, does not forget his hometown, and does not forget his roots.
Da ze also benefits the world
Xu Zifu lost his childhood and was brought up by his grandmother. Although Grandma was just an ordinary peasant woman, her diligence and kindness had always been seen by Xu Zifu and affected his life.
Therefore, after breaking through a career in the Philippines, he began to actively participate in charity and public welfare undertakings, and has insisted on it for more than ten years. "We must take the society, use the society, and give back to the local area after success, which is what entrepreneurs have to do."
In the Philippines, Xu Zifu not only actively fulfills his corporate responsibilities and continuously creates economic and social benefits, but is also very passionate about philanthropy. He often went to nursing homes to care for the elderly; funded caring organizations to distribute love porridge to poor families and street children; funded the purchase of medicines, supported free clinics, sent medicines to poor people...
"Actually, charity is something I've been doing, both in the Philippines and in China." In Xu Zifu's view, charity and love know no borders.
In China, Xu Zifu's philanthropy began in his hometown of Jinjiang.
On October 14, 2021, in Hucuo Village, Jinjing Town, Jinjiang City, Xu Zifu held his daughter's sixteen-year-old coming-of-age ceremony as a charity activity.
On that day, the ninth day of the ninth month of the ninth lunar calendar, coinciding with the annual Chongyang Festival, Xu Zifu presented Chongyang Festival condolences to 500 elderly people in the village, and also sent 1,000 yuan of condolence money to each of the 15 poor households in the village, demonstrating the great love of the world with practical actions.
On October 14, 2021, Xu Zifu turned his sixteen-year-old coming-of-age ceremony into a charity activity, presented Chongyang Festival condolences to 500 elderly people in the village, and also sent 1,000 yuan of condolence money to each of the 15 poor households
As an overseas Chinese, Xu Zifu deeply feels the sentiment of "being a stranger in a foreign land alone, thinking of relatives every festive season", and thus feels grateful, he hopes that today's activities can sow the seeds of gratitude and respect for the elderly in his children's hearts, and also hopes that his children will inherit the fine virtues of Chinese love and respect for the elderly.
"Although I was born and raised in the Philippines, my roots are here. We learned about the situation in our hometown from our father's mouth since we were young, which made us have a certain affection for our hometown. From an early age, Dad taught us to know how to be filial and do good. It is the occasion of today's Chongyang Festival to come to the village to send my grandparents a piece of love! Xu Zifu's daughter Xu Kun said.
Although he has been living in the Philippines for more than 20 years, Xu Zifu has never given up the entanglement with his hometown in his heart. Xu Zifu always uses a little love to do something for his fathers and fellow villagers in his hometown, and he hopes to play a role in throwing bricks and leading jade, so that more people can care about these people in need of help.
"When I was a child, my family was very poor, but even so, my grandmother often did some small charity. At that time, I often fantasized about how nice it would be if someone could help us! Now that I have the ability, I also want to turn my good thoughts into good deeds, do more charity, and give back to my grandmother's nurturing grace. Xu Zifu said, "Grandma taught me to be kind and thrifty all my life, and I will pass on this training to my children." ”
In fact, as early as 2011, in order to provide convenience for the villagers, he generously donated money to build a vegetable market, and named it after his grandmother's name " Xiusuan " . After that, he also contributed more than 400,000 yuan to the construction of the village committee of Hucuo Village and the construction of infrastructure such as roads. Not only that, he also often funded the rescue of the elderly, weak, sick and disabled in the village, benefiting hundreds of people.
On February 12, 2021, Xu Zifu once again donated 50,000 yuan as a love and respect for the elderly, distributed rice and cooking oil to more than 400 elderly people over 60 years old in Hucuo Village, and distributed 1,000 yuan of condolence money to each of the more than ten low-income households in the village. "Although we are overseas Chinese, we are concerned about China because we are rooted in China." Xu Zifu said.
Xu Zifu revealed that in the first month of this year, he will also send love to the elderly in Hucuo Village. According to incomplete statistics, as of 2022, Xu Zifu has donated love and respect for the elderly for 8 consecutive years. Since 2015, Xu Zifu has donated 50,000 yuan every year, giving oil rice to the elderly in the village, distributing respect for the elderly, etc., of which as many as 5,000 love gifts have been dedicated to the elderly, and the donation of the New Year Respect for the Elderly has accumulated 400,000 yuan in the past 8 years.
"Although I live in the Philippines, my roots are here." For more than ten years, he has funded schools, funded road construction, helped low-income households, disabled people, orphans, poor college students, poor overseas Chinese dependents, and actively participated in the construction and development of his hometown. "Do something meaningful within your power and help people in need." According to incomplete statistics, since 2005, Xu Zifu has donated more than 1 million yuan in various kinds of donations in his hometown, and his good deeds and righteous deeds have set an example in overseas Chinese circles.
Talking about the original intention of helping his hometown, Xu Zifu said: "My feelings for Hucuo Village stem from my deep love for my hometown and a grateful heart! There are still very limited things I can do, but I will stick with it, hoping that more people will pay attention to these vulnerable groups and help them together. ”
In fact, over the years, under the matchmaking of the Federation of Returned Overseas Chinese in Tong'an District, Xiamen City, Xu Zifu has continued to exude his own light and heat, and his acts of love and kindness have been one after another, without interruption.
In September 2018, Xu Zifu sent relief funds to 100 poor overseas Chinese dependents in Tong'an District; in December 2019, Xu Zifu donated another 50,000 yuan to send warmth to 50 poor households from overseas Chinese and other difficult households in Tong'an District; in 2020, Xu Zifu continued to do good deeds and donated 50,000 yuan to 50 poor families; on December 16, 2021, he once again distributed 50,000 yuan of condolence money to 50 overseas Chinese recipients.
As the honorary chairman of the Federation of Returned Overseas Chinese in Tong'an District, Xiamen City, Xu Zifu is concerned about the people of the Overseas Chinese Community in Tong'an City, and for four consecutive years he has personally funded and mobilized a donation of 300,000 yuan to support 252 households in the overseas Chinese circles in Tong'an District, and also gave monthly key subsidies to the special hardship college students, and adopted 3 poor children, showing the deep friendship of overseas Chinese compatriots "overseas Chinese helping overseas Chinese".
On December 16, 2021, xiamen Tong'an District Overseas Chinese Federation was entrusted by Xu Zifu to hold a donation ceremony for Mr. Xu Zifu's poverty alleviation and poverty alleviation in the Tong'an District Government Hall
Last year, Xu Zifu's good deeds came to Shanghang County, Longyan City. Jinjiang and Shanghang have been linked by the "mountain-sea cooperation", and over the years, the two places have continuously deepened their pairing and co-construction. By chance, Xu Zifu learned that there were ten students in Shanghang County who needed financial assistance, and he was obligated to lend a helping hand.
Therefore, on August 28, 2021, Xu Zifu, together with Lan Yuhua, member of the Standing Committee of the Shanghang County CPC Committee and director of the Propaganda Department, distributed 5,000 yuan of scholarships to 10 sponsored students and established the Mr. Xu Zifu Scholarship Fund. Through the matchmaking between Xiangxian of Shanghang County working in Jinjiang and the Rong Media Center of Shanghang County, Xu Zifu decided to invest 50,000 yuan per year to fund poor college students in Shanghang County to help them complete their studies.
On August 28, 2021, the 2021 distribution ceremony of Mr. Xu Zifu's Bursary Fund was held at the Shanghang County Rong Media Center
The traditional practice of being poor and doing the best for the world has been deeply rooted in Xu Zifu's bloodline and has been passed down for a long time.
Be a good "folk messenger"
Xu Zifu, who worked hard to start a business in the Philippines, shows the excellent character of "hard work, courage to fight, good observation of the times, and integrity first" of the Minnan people. For Xu Zifu, stressing faith and treating others sincerely is the foundation of his life.
In the early days of entrepreneurship, Xu Zifu quickly opened up sales channels with a good reputation. Although today, his career has long been prosperous and has developed to a certain scale, he still does what he says and does, and regards integrity as a major creed for his development career.
Because of this, he has always had a very good reputation and reputation in the business world, and has won praise and affirmation from all walks of life. Based on Xu Zifu's continuous development of his career and his contribution to charity and public welfare, he won the honorary title of "2020 Fujian BusinessMen Top Ten Emerging Figures".
In addition to being busy with his career, Xu Zifu also assumed a number of social positions, which also means that he also bears multiple social responsibilities.
He has served as the permanent honorary chairman of the Federation of Returned Overseas Chinese in Tong'an District, Xiamen, the executive vice president of the Federation of Overseas Chinese Federation in the Philippines, the executive vice president of the Xiamen Hisi Charity Association, the director of the Philippine-Chinese Chamber of Commerce and Industry, and the director of the Jinjiang Overseas Friendship Association.
Xu Zifu visits Consul General of the Philippines in Xiamen, Orina (right)
After the establishment of the Xiamen Hisi Charity Association, Xu Zifu was hired as the executive vice president of the Xiamen Hisi Charity Association. As a member of the Xiamen Haisi Charity Association, Xu Zifu did his best to carry out charity activities such as poverty alleviation, donation of funds for education, and support for the elderly and orphans in China, as long as the Xiamen Haisi Charity Association needed him, he always stood up to support him without hesitation. Xu Zifu said that the Xiamen Hisilk Charity Association has also done a lot of poverty alleviation and charity work in the Philippines, hoping to become a new link between China and the Philippines.
In 2018, Xu Zifu was appointed as a special foreign envoy by Arman R. Dimaguila, mayor of Binyan, Philippines, mainly responsible for friendly affairs between China and the Philippines. As the Special Envoy of the Mayor of Binyan City, Philippines, Xu Zifu hopes to promote friendly exchanges between China and the Philippines and become a bridge for the friendly exchanges between China and the Philippines.
Xu Zifu was entrusted by the mayor of Binyan City in the Philippines to visit the Jinjiang Municipal Government and was warmly received by Jinjiang Mayor Wang Mingyuan
In May 2018, Xu Zifu promoted the Xiamen Hisilk Charity Association and its party to hold a charity activity in Biniyang City, and sent more than 5,000 love materials to the needy people in Biniyang City. He also brokered a trip for The Mayor of Binyan, Arman R. Dimaguila, to visit China, to understand China and strengthen friendly exchanges and cooperation with Chinese cities. Xinqiao encountered any difficulties in investing in Binyan City, and Xu Zifu was willing to do his best to help.
In fact, since being appointed by the mayor of Binyan City in the Philippines in May 2018, Xu Zifu has made great efforts in the friendly exchanges between China and the Philippines, in order to establish a sister city with China, promote trade development, public welfare charity, non-governmental activities between the two sides, etc., he has also represented the mayor of Binyan City in the Philippines to visit China many times, and has discussed sino-Philippine people-to-people friendly exchanges and cooperation exchanges with the Ningde Municipal Government and the Fujian Provincial Federation of Industry and Commerce.
Xu Zifu took a group photo with the old general Luo Jian (the son of the founding general Luo Ruiqing).
On April 7, 2019, Xu Zifu led a "cultural delegation" to visit Tong'an District of Xiamen to carry out friendship and exchange activities with the Federation of Returned Overseas Chinese of Tong'an District, they visited the Film and TELEVISION City and experienced the "Forbidden City" tour in the south, and visited the calligraphy and painting gallery, calligraphy stele forest and collection hall of Lotus Academy to feel the charm of traditional Chinese calligraphy and painting art. The two sides also discussed how to carry out charity activities, and Xu Zifu said that he would do his best to continue to return to China to carry out charitable activities.
In November 2020, Xu Zifu was hired as the permanent honorary chairman of the Federation of Returned Overseas Chinese in Tong'an District, Xiamen City, because of his outstanding dedication to charity and public welfare. Xu Zifu said that the connection with the Tong'an District Overseas Chinese Federation is because of the Xiamen Haisi Charity Association, and he will continue to pass on love and carry forward positive energy on the platform of the Tong'an District Overseas Chinese Federation.
Xu Zifu celebrated the 100th anniversary of the founding of the Communist Party of China
At present, in the "chorus" between China and other countries in the world, overseas Chinese and ethnic Chinese have become important participants, builders and promoters of the "Belt and Road" initiative, with strong economic strength, extensive personal connections and rich intellectual resources, and are the bridge and link between China and the friendship of the people of countries and regions along the "Belt and Road". Xu Zifu said that he will actively act as a bridge, give full play to the regional advantages of the country where he lives, and lead more overseas Chinese in the Philippines to actively invest and work hard to promote the construction of the "Belt and Road".
Xu Zifu said: Chinese loves the motherland deeply no matter when and wherever it goes, we must inherit the fine patriotic traditions of overseas Chinese and continue to contribute to the development of our hometown and the motherland.