Recently, research institute Jato Dynamics released a set of global car sales data for 2021. Affected by the epidemic, chips and other major environmental influences, the automotive market has experienced severe challenges in the past year, how are the major global markets and brands performing? What role do the domestic market and Chinese brands play?
Overall, 2021 is a year of recovery in new car sales, and 7 of the top 10 major markets in the world have surpassed the outbreak of the epidemic in 2020, although the overall decrease of about 10 million units compared with the previous 2019, but considering the objective limitations such as chip supply, the past year has achieved good results.
At the same time, in terms of brand and model sales, the traditional car company Toyota continues to lead, but the new forces represented by Tesla have a strong momentum, Model 3 ranks 5th in global car sales after only 4 years of launch, compared with Corolla and Civic, which have been listed for half a century, the contrast is obvious. However, what is more unexpected is a Chinese brand model, the Hongguang MINI EV, which has successfully ranked among the top 10 global sales after one year of listing.
Top 10 market: China continues to lead, with India and Canada growing significantly
In the ranking of major auto markets, China is still the world's largest auto market, and the overall top ten has not changed much. With a 7.7% increase, Canada surpasses the United Kingdom, while its population is only 1/2 of the latter, and its relatively prominent purchasing power means excellent market potential.
At the same time, India's sales increased the most, reaching 26.8%, as we mentioned before, India's car ownership is only 27 per thousand, and the lower base has contributed to the growth rate.
Last year, the advantages established by the domestic market are not limited to traditional fuel vehicles, in the field of new energy representing the future, the Chinese market has increased by as much as 135%, which is much higher than the United States, britain, Germany, etc. In the global EV sales ranking, 4 cars of Chinese brands were shortlisted, creating a new history.
In addition, Jato Dynamics believes that the largest impact of the core shortage is the European market, due to production capacity constraints, chips are preferentially allocated to SUVs and electric vehicles with large profits and fast sales speeds, but SUVs are generally sold in Europe, and the sales growth of electric vehicles is insufficient to offset the capacity reduction of traditional fuel vehicles, and Volkswagen's performance is very representative.
Top10 brand: Volkswagen is frustrated locally, BMW surpasses Mercedes-Benz
In this category, the biggest attraction is still Toyota's competition with Volkswagen. Compared with Volkswagen's drastic electrification transformation, Toyota's hybrid models have a higher degree of acceptance on a global scale, and the reason for the decline in Volkswagen's sales is largely caused by local production capacity restrictions and lack of influence to compete with Toyota in North America, while the latter's sales in Europe are not large, and the impact is almost negligible.
Hyundai and Kia, two Korean brands performed well, not only achieved positive growth, Hyundai also surpassed Nissan and Ford in one fell swoop, of which gaining recognition from the US market is the key, and the pace of Hyundai's shift to electric vehicles is even faster than the volkswagen movement.
In terms of luxury brands, BMW regained the high-end brand crown for the first time since 2015, selling more than Mercedes-Benz by 109,000 vehicles. In the declines of Mercedes, Audi, Lexus and Cadillac, bucked the trend. Among them, Mercedes-Benz was most obviously affected by the core shortage, and sales fell by 210,000 units compared with 2020.
The Performance of the Korean Genisais is also remarkable, selling 195,000 units in its first year of entering the global market, but worryingly, it is not very popular in the Chinese market. Another red flag is that China, the world's largest luxury car sales market, has fallen 10%, and although U.S. sales have increased, the future direction is uncertain.
Top10 models: Japanese re-dominate the screen, the debut of Chinese brands
If you don't look at the title, this "weird" atmosphere is like the US media car evaluation list, in the top 10 global sales, the Japanese series has been shortlisted for 7 models, in addition to pickup trucks, electric vehicles and other areas that are not very good at, almost realized the monopoly of popular subdivisions, proving the adaptability of Japanese cars in the world.
Jato Dynamics is somewhat pessimistic: European and German systems are in danger, especially Volkswagen, and even lack of strong models competing for the Top 10.
Another layer of impact, is from the electric car break, Tesla only took four years to send the Model 3 into the Top5, among them, the Chinese market sales growth contributed the most, Jato Dynamics believes: in China's localization production, is the key to promote Tesla's rapid development.
Hongguang MINI EV represents the cost control ability of Chinese brands and accurate market prediction, with low prices, if it enters the US or European market, it is likely to get faster and greater growth.
summary:
Jato Dynamics estimates that in 2022, chip restrictions will be eased, new car production capacity will be further released, and global car sales may return to the previous normal level, or even higher. At the same time, with the huge base of traditional fuel vehicles and the rapid growth of new energy vehicles, the position of the Chinese market is self-evident, especially the new energy models of Chinese brands, which have strong competitiveness in the global market.