What would happen if Nissan didn't have the Sylphy? The answer is that it will lose more than 50% of its sales, and it may even be completely marginalized in the Chinese market.
In this way, the importance of Sylphy is not exaggerated at all, Dongfeng Nissan Sylphy in 2023, the annual sales of 370,000 units, 2020-2023, Sylphy won the sales championship for four consecutive years, and Sylphy accounted for more than 50% of Nissan car sales, and in recent years, Sylphy's sales proportion has been getting higher and higher.
At the same time, Sylphy's sales, like the sunset, are still dazzling, but they are inevitably declining.
2020: 538,680 units 2021: 500,150 units 2022: 436072 units 2023: 375794 units, especially in the past two years, Sylphy's sales have declined according to an average of 6-70,000 units per year, what is this concept? Many models cannot sell 60,000 or 70,000 units a year.
In the first three months of this year, Sylphy's sales were 79,000 units, and if this trend is followed, this year's Sylphy's sales performance will be fixed at about 320,000 units.
Looking at the recent weekly sales, Sylphy's weekly sales have slipped to less than 4,000 units, ranking fifth on the sales list. In the future, Sylphy may not even be able to maintain such sales.
The reason why in the first quarter, can still achieve close to 80,000 sales, mainly because domestic cars have not begun to cut prices significantly, the first month of Sylphy's sales reached 30,000, the second month of the special situation, coincided with the Spring Festival, Sylphy only sold 19,000 units, and in the third month, Sylphy sold 29,000 units. Since April, the price war of domestic car companies has begun to have an impact on Sylphy's sales.
After the Spring Festival, Qin PLUS fired the first shot of the "price war", reducing the price of plug-in hybrid cars to less than 80,000 yuan, and then, Geely, Wuling, Leap, Changan, Nezha and other brands have followed up, and the entire domestic car market has become a mess. The impact of the price war on sales is often delayed, and it takes a while for the market to be transmitted, but if you look at the weekly sales from the 8th to the 14th in April, Qin PLUS DM-i won the first place in sales, Seagull ranked second, Lavida ranked third, and the fourth place was Destroyer 05, which is the new energy plug-in hybrid car that has reduced the price with Qin PLUS.
Relying on the monthly sales of more than 50,000 in March, the cumulative sales in the first quarter reached 107498, and the sales in the first quarter have thrown off the Sylphy by 28,000 units.
Recently, the price of Sylphy Classic has dropped to about 70,000 yuan, but the problem is, if the price difference is thirty or forty thousand, I think many people may still be entangled, but if the difference is 10,000, this multiple-choice question may be really easy to do.
Compared with the lowest configuration model of Sylphy Classic, and the lowest configuration model of Qin PLUS, there is a big difference between the hard parameters of the two sides, one is 000 acceleration in 7.9 seconds, one takes more than 12 seconds, one can drive 55 kilometers in pure electric vehicles, can be on the green plate, and the other is a pure fuel vehicle.
In terms of configuration, Qin PLUS has more electronic parking brake, reversing radar, reversing image, cruise control, automatic parking, hill assist, leather steering wheel, full LCD instrument, keyless entry, keyless start, remote start, leather seats, rear exhaust reverse, central control screen, voice recognition, LED headlights, exterior mirror heating, automatic air conditioning and other configurations, this configuration gap, you say that this is a car of low configuration and top models I believe, as long as you see this configuration gap, you also know how to choose.
In addition to Qin PLUS, there are Changan Qiyuan A05, Wuling Xingguang and other models at this price, I really don't know, what competitive advantage does Sylphy have in the face of these models?
Sylphy for Nissan Motors, can not afford to lose, but at present, Sylphy is bound to decline, in the face of domestic models of new energy plug-in hybrid models, Sylphy in the product power almost no way to fight back, only by relying on the identity of the Japanese brand, and continuous price reduction, there is a battle power, this year Sylphy lost the sedan sales championship is a sure thing, but the most terrible thing is that Nissan Motor's sales pillar, may collapse.