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Public Network poster news reporter Wu Junlin Xie Qiangmin reported from Jinjiang, Fujian
After more than ten years of employment, Lian Haian, general manager of Jinjiang Hengsheng Toys Co., Ltd., did not expect that his company would one day "fire" to the current appearance - as of now, Hengsheng has more than 800,000 orders to be digested.
Before the Spring Festival this year, Hengsheng, as one of the three licensed producers of the Organizing Committee of the Winter Olympic and Paralympic Winter Games, produced 2,000 ice piers per day, and at that time, this number could meet the demand. Because of the daily exposure to plush toys, even Hai'an didn't have a special feeling for the ice pier at first, and he didn't think of bringing one for his 10-year-old son. Now it's different," my son was crying when he looked for me, and I couldn't find one for him. ”
Everlasting ice piers
On February 9, when Lian Haian was interviewed by a reporter from the public network poster news reporter, he had not rested for almost three days, eating and living in the factory. "To organize the workers in the factory to start work, to organize suppliers to start work quickly, but also to dock with customers for orders, now there is a special person to help me deal with the phone, because there will be additional orders and consultations at any time."
At present, more than 20 workers in Hengsheng have returned to work from Sichuan, Chongqing, Fujian Dehua and other places, and about 100 workers have returned to work on the 10th. The local government is also coordinating to help Hengsheng recruit workers, and the new people can do some technically difficult work such as removing ash from the ice pier and setting silicone shells after entering the factory.
Lian Haian said that it is expected that after February 12, Hengsheng's ice pier production can return to pre-holiday levels, more than 2,000 per day, and by February 25, it can produce about 40,000 per day.
Explosions that exceeded estimates
How hot is the ice pier? On the afternoon of February 9, a 19-year-old girl drove an hour and a half from Nan'an to Hengsheng and begged the staff to sell her an ice pier. ”
At the same time as her, two other men came into the factory to buy goods directly from the factory, both of whom drove from nearby. One of the men said that more than 100 people in his group of car friends wanted to buy ice piers.
Unfortunately, Hengsheng is only a licensed manufacturer of the Beijing 2022 Winter Olympic and Paralympic Games Organizing Committee, not a retailer; in addition, the factory is really out of stock! They can only return in vain.
Before leaving, they took pictures of Hengsheng's ice pier samples "clicking" and were reluctant to put them down.
"Since the surrounding residents know that Hengsheng is producing ice piers, a large number of people come from all over the world every day to buy, but we are not a retail company, or we recommend that you go to the official Tmall store or the store that has obtained retail qualifications offline." Even Hai'an said that in addition to his son, his mother also called him to say that the children of the relatives were crying and wanted one, and the daughter of the aunt next door did not grab the goods at the flagship store for one night, and also asked him for help, but they could not help.
Hengsheng was a licensed producer of mascots for the 2004 Athens Olympic Games, the 2008 Beijing Olympic Games and the 2012 London Olympic Games. "I have also exploded when I was making mascots before, but that kind of explosion is predictable and digestible, and the explosion of the ice pier is beyond estimates, not easy to digest, and it is soaring every day." Lian Haian has the impression that the ice piers that have been sold since November 2019 have been "unremarkable" in the past two years, but after the opening of the Winter Olympics on February 4 this year, they suddenly became "top streams".
Workers are dusting the ice piers
In previous years, Hengsheng generally started construction around the tenth day of the first month of the first month, but this year it had to notify employees early to come back to work. Similarly, even the Spring Festival holiday in Hai'an ended early.
Liu Xingrong, a native of Chongqing, has been working in Hengsheng since 1997, and this time the factory notified her to return to work, she drove back, and began to work on the sixth day of the Chinese New Year.
Liu Xiaoqing, whose hometown of Dazhou, Sichuan, took a plane back to Jinjiang. "The factory called to say that the ice pier was on fire, and now it is busy, let me come back quickly, and the factory will report the ticket." Liu Xiaoqing said that she did not expect that the ice pier would be so hot.
Ice pier production workshop
"Now in order to maintain normal supply, we buy tickets for employees who go home to return immediately, and we also give subsidies to those who come immediately." Lian Haian said, "Tomorrow there will be about 100 workers returning to work, and today the leaders of the city also came to our company to help recruit workers, and I believe that the problem of personnel will be solved soon." ”
Combining a plush toy with a silicone shell never before
Why are ice mounds so hot? "We've been making toys for over 20 years, and we've never combined a plush toy and a silicone shell like an ice pier." In Lian Haian's view, the combination of the panda image and the silicone shell is eye-catching.
The overall image of the ice pier resembles that of an astronaut
"The ice piers are made of ultra-flexible fabric because they don't have a certain elasticity that can't fit into the silicone shell; in addition, if there is no certain elasticity, there will be wrinkles when they are installed, and they can't bounce off." Lian Haian said that the production of ice piers requires cloth, eyes, noses, wash labels, etc., and each product is an industry. After the plush panda is produced, it is assembled with the shell and packed, pasted with anti-counterfeiting labels, packed and other steps to reach the hands of consumers. At present, there are still material suppliers who have not started work, and with the explosion of the ice pier, the workers in these factories will also gradually return to work.
The silicone shell for Hengsheng is Dongguan Zhongsheng Silicone Rubber Products Co., Ltd. Volkswagen Poster News previously reported that Zhongsheng silicone has officially resumed production on February 8 in order to cope with the sharp increase in demand for ice piers.
Lian Haian told reporters that the ice ribbon on the shell of the head is the biggest difficulty, which was initially pasted and later improved to thermal transfer printing. A staff member of Zhongsheng silicone told reporters that the production process of the silicone shell of the ice pier is very complicated, and the mold should be washed and wiped well, and then polished, and then the silicone is placed on the mold and sent to the machine for shaping. The process of demoulding should be very delicate and not damaged.
Lian Hai'an boasted to the reporter proudly, although he had not slept for three days, he was still in a very good state, very excited, "the first pride, the second touched." ”
The shape of an ice ribbon on the shell of the head of the ice pier
Lian Haian also revealed that the Spring Festival special edition ice pier will be put into the production line in the near future.
On February 8, Guo Lei, director of the Franchise Management Department of the Market Development Department of the Beijing Winter Olympics Organizing Committee, publicly responded that due to the concentrated outbreak of demand, coupled with the fact that the workers and masters of various factories are still in the Spring Festival holiday, some products, especially the licensed goods of the ice pier, are temporarily difficult to buy. The Market Development Department of the Beijing Winter Olympics Organizing Committee attaches great importance to it, and has carried out many rounds of communication with various production enterprises, and the factory has resumed work in an orderly manner, taking active measures to promote product production, and there will be a steady supply of products to the market. Licensed merchandise for the Beijing Winter Olympics will continue to be sold at least until the end of June this year.
What happened to the other two ice pier companies?
Public information shows that in addition to Hengsheng, the licensed manufacturers of ice pier plush toys are Beijing Yuanlong Yatu Cultural Communication Co., Ltd. and Nantong Golden Phoenix Craft Toy Manufacturing Co., Ltd.
To become a licensed commodity manufacturer of the Winter Olympic Games, it is necessary to have a good credit status and social reputation; the enterprise has been registered for more than 2 years and has the qualification of general taxpayer; and the registered capital is 20 million yuan or more; and has passed the ISO9001 quality management system certification, ISO14001 environmental management system certification, or the quality and environmental protection testing of relevant departments at or above the provincial level; passed the information security management system certification or has established a safe and effective information management system; has good product development, design, Organize production, marketing and anti-risk capabilities.
Hengsheng was a manufacturer of mascots for the 2008 Beijing Olympic Games
All three manufacturers have been involved in the production of licensed goods for large-scale events on many occasions. Yuen Long Yatu has been awarded the qualification of chartered manufacturer and retailer in Beijing 2008 Olympic Games and Shanghai World Expo 2010. Golden Phoenix participated in the production of the 2008 Olympic Games "Fuwa", the 2010 World Expo "Haibao", the 2018 Expo "Jinbao" and so on.
Due to the hot sale of ice piers, some shareholders asked the listed company Yuanlong Yatu, the market can not buy ice piers at all, as a shareholder can not give priority to the purchase of ice piers, such as how many shares can be held more than can be given priority to buy an ice pier, the more shares, the more pre-emptive rights.
Yuen Long Yatu did not respond positively, saying that the company is one of the licensed retailers and licensed manufacturers of the 2022 Winter Olympics, obtaining the winter Olympic licensed commodity production qualification for the three popular categories of precious metals; badges, keychains and other non-precious metal products; and plush and other material toys. The company will do its best to meet the needs of consumers for the licensed goods of the Winter Olympics, enhance the value of the company, and achieve more returns for shareholders.
The reporter noted that from February 7 to 9, Yuanlong Yatu has harvested three consecutive up and down boards. As of the close of trading on February 9, Yuanlong Yatu's stock price rose by 10.02% to 24.6 yuan per share, with a total market value of 5.4 billion yuan.