There is such a black saying in the liquor market, "Those who win Henan will win the world."
In an era when sales were king, Henan had two advantages, its population and its love of liquor. This has made Henan one of the provinces with the strongest purchasing power of liquor, and it is the object of coveting many liquors.
However, near the water tower platform first got the moon, Yujiu gradually began to rise under such natural advantages.
In just a few years, it has set a feat of 60 billion yuan in annual sales. Looking back now is a feat. The momentum of foreign wine is fierce, and it is still a flash in the pan in the Henan market.
However, today is different from the past, several golden flowers of Yujiu have "withered" one after another, and the market share has been divided up by foreign wine.
Yujiu's "conservative strategy" allowed foreign liquor to begin to attack the city
There is a good story in the liquor industry, that is, Henan's Baofeng wine "clear to the end", when the market share of clear wine is affected by strong wine, Baofeng wine resolutely chooses to stick to the fragrant one acre and three points of land.
Although the original intention was adhered to, it now seems undoubtedly an unwise decision.
Since you don't "make up for the dead sheep", don't blame the fangs of the hungry wolf. The fragrant wine gradually opened its own piece of the sky in Yudi, although other Yujiu began to follow, but it was still that sentence, and the near water tower platform got the moon first.
The high-end market of Yujiu is weak, and foreign wines understand Henan people better?
In the 1990s, the big wind of this liquor, many Yujiu at that time glowed with a different kind of vitality, shaping the glory of Yujiu itself, but since there is "light", there is black under the lamp.
At that time, Yujiu mainly promoted low-end liquor, which was also a more accurate strategy compared to the consumption summary of the Henan market. But in the sub-high-end and high-end markets, Yujiu is almost blank.
The advantage of low-end wine is that it can bring benefits to ordinary wine lovers and seize the market with the concept of good taste and no expensive.
The role of sub-high-end wine and high-end wine is mostly in the social role, on some occasions the outside is more important than the inside, Sichuan wine, expensive wine is a good solution to the gap in the high-end market of Yu wine.
When Yujiu came back to Life, he found that only the low-end market was left for him, so there would be a sigh of "Yujiu no one knows".
Yu wine is in danger, what is the chance of winning with a desperate bet?
Today's Yujiu, in the search for ways to remedy their "lost ten years", credit stores, Yangshao in the high-end market to fill the gap of Yujiu, Zhang Gong, Baofeng in the low-end market steady progress.
Today's market has gradually returned to rationality and begun to pay attention to cost performance, and this time Yujiu got the ticket of the times.
It is undeniable that Yujiu has finally found the right way in years of trial and error, but the market share of Yujiu in Henan is still not optimistic, accounting for less than 30%.
Why is the consumption loyalty of Yujiu, which is very promising, not high?
Many Henan wine lovers have said that foreign wine knows Henan people better than local wine. Yujiu is more like a calm and calm "observer", good at judging the market, and then making product improvements.
But in fact, "the market is always confused", and what is needed is an invisible hand to drive.
Many foreign wines have done this, and it is very common to find a sauce in Henan Province.
There are many competitors of Yujiu, which will not be discussed in the high-end market for the time being, and the low-end market in the home field of Yujiu is also facing more serious problems.
Many provincial wines also rely on cost performance and wine quality to obtain consumer recognition.
Two-color fen wine - yellow cover bofen, red gai bo fen
The same is still the sentence, near the water tower platform first get the moon. Shanxi, the production area of Fenjiu, is adjacent to Henan, so it has entered the Henan market without hesitation, and the two-color Bofen has been well received.
As a high-end product, Qinghuafen wine (Fenjiu 20, Fenjiu 30) has also become a hospitality wine for many Henan wine lovers.
The two-color Bofen place is popular with local wine lovers, and a large part of the factor is related to the characteristics of its own liquor. Many wine lovers know that Huang Gai Bofen is also called "Deadly 53".
This title is given because you are drunk slowly when you drink, and if you are not careful, you will drink too much.
The wine style of the old cellar in Henan is relatively tough, and many places are drunk on the box, so naturally there is a special love for this kind of drunk and slow liquor.
Jun Zhongyuan secretly hid wine
The inherent impression of sauce wine should be "expensive", so sauce wine has a certain resistance when entering the Henan market, and the advantage of this wine is that the price is close to the people and cost-effective.
The brewer was Zeng Chuanzheng, a disciple of Li Xingfa, the original director of Moutai Factory.
The distillery is old-fashioned in the choice of materials, insisting on its own opinions, and must use low-protein wheat and red cherry sorghum, although the cost will become higher, but the distillery completely ignores it.
The brewing process is more able to reflect the ingenuity, with 1 year of wine, more dare to spend 10 years to cellar.
There is no shortcut to the brewing of liquor, and it has become a shortcut to winemaking without reservation, which has won the recognition of many wine friends, and many people use this one when they go to relatives in the second year of junior high.
And it is more likely to take care of the taste of people who drink soy sauce for the first time, and the entrance is mellow and mild.
The fine tasting will not appear dry and spicy, on the contrary, there is a very obvious sweetness, slightly sour in the mouth, there is a clear sense of vitality, and after drinking a cup, you will feel happy.