A pier is hard to find! The Beijing Winter Olympics are in full swing, the Winter Olympic mascot Ice Pier is becoming popular, and its related topics have repeatedly rushed to the social platform hot search. Not only are the ice piers sold out online and queued offline, but many Winter Olympic licensed products with ice pier patterns are also sold out of stock.
"At present, there are troubles in production, but it is the troubles of happiness." Guo Jingzhou, vice president of Shenzhen National Porcelain Yongfengyuan Co., Ltd., told reporters that at present, the company has pushed back many other high-profit orders and is working overtime to produce winter Olympic licensed products such as tableware, tea sets, and stationery to meet consumers' desire for Winter Olympic products.
The senior management team was shaken
On the afternoon of February 9, in the Yongfengyuan Porcelain Cultural and Creative Industry Park in Longhua, Shenzhen, workers were methodically decaling the white billets of mugs on the ice piers. After the decal process is completed, the mugs are fired in the kiln and can be sold online in about a week.
Guo Jingzhou, vice president of National Ceramics Yongfengyuan, introduced related products.
Shenzhen Guocera Yongfengyuan Co., Ltd. is a well-known daily ceramic manufacturing enterprise, which has undertaken the banquet porcelain tasks of international summits such as the 2016 G20 Hangzhou Summit, the 2017 "Belt and Road" International Summit Forum, the BRICS Leaders' Meeting, the 2018 Boao Forum for Asia Annual Conference, the SCO Qingdao Summit, and the First CIIE.
"Together with hundreds of ceramic companies, we have participated in the bidding and become a licensed manufacturer and retailer of ceramic products for the Beijing Winter Olympics." Guo Jingzhou said that after getting it, he found that the Winter Olympics were not very hot at that time, and some executives of the company wavered on whether to vigorously invest in the research and development and production of winter Olympic licensed products, "Before the Winter Olympics, there was less publicity, especially after the epidemic, everyone was worried about whether it could be allowed to be held, and I didn't know whether its derivative products would be loved." ”
"We shook N times! But at that time, our chairman firmly said that even if we can't make money, we have to do this thing, as the head enterprise in the ceramic industry, we have this obligation and responsibility to promote the culture of the Winter Olympics. Guo Jingzhou introduced that the company's turnover in 2021 doubled year-on-year, when the production space was highly saturated, "If we only consider making money, this project will definitely not do it, too tossed!" ”
Ice pier tea set.
Before February 4, no one knew that the Winter Olympics licensed products would be so popular. In order to do a good job in related products, the designers of National Porcelain Yongfengyuan went to Beijing and Zhangjiakou many times to experience the ice and snow culture, and finally decided to use national porcelain as a carrier and ice and snow culture as the content to produce a series of Winter Olympic licensed products.
Most products can be seen and used at the same time
"The difference between us and ordinary licensed goods is that we can both collect and use them." Guo Jingzhou said, "We have made the licensed products of the Winter Olympics into tableware, tea sets and stationery, which makes it easier for the Winter Olympic culture to enter thousands of households with these products." ”
The reporter saw in the exhibition hall of National Porcelain Yongfengyuan that a piggy bank pen holder with a combination of ice piers and snow rongrong was quite popular with children. Another popular teapot is based on a curling pot, with an ice brush on each side of the pot that acts as a handle to make the pot more delicate.
According to the designer of tableware products, the design of a set of folk snow fun 10 head tableware is inspired by the snow rinks and ice rinks of various parks open in the north in winter. "Every winter, parks such as Shichahai and Zizhuyuan in Beijing are open, and the frozen porcelain river surface is open for people to play. Each character picture in the pattern is hand-painted to outline and color, the color is light and colorful, the character image is vivid and cute, full of warmth and fun. ”
Another Winter Olympic ice and snow porcelain statue that has been quite famous in the collection world has recently caught fire. The porcelain statue is composed of porcelain and copper tire enamel double combination, symbolizing the city of the double Olympic City of Beijing; the height of the porcelain part is 24cm, which means the 24th Beijing Winter Olympic Games, and the 7 large snowflakes located in the middle symbolize the 7 major events of the Beijing Winter Olympics, the 15 snowflakes in the 15 pieces symbolize 15 sub-items, and the 109 small snowflakes mean 109 small items; the bronze tire enamel part is 126mm high, which means the history of the Olympic Games for 126 years, and creates the Olympic five-ring color with a five-color enamel effect.
Guo Jingzhou said: "We let the designers who participated in the state banquet porcelain invest in the research and development and design of the licensed goods of the Winter Olympics, creating high-quality licensed products for the Winter Olympics, and also reflecting our Guangdong manufacturing, Guangdong quality, Guangdong speed, and Guangdong feelings." ”
[Reporter] He Dayuan Xu Mian
【Video】Zhou Qianxin
【Author】 He Dayuan; Zhou Qianxin; Xu Mian
Southern Probe