The top stream of the 2022 Beijing Winter Olympics is none other than the ice piers.
At present, it is still "difficult to find a pier": online stores have been snapped up, and the entrance of Beijing's official licensed retail stores is crowded, and some people even queue up 12 hours in advance.
The ice pier has not only become the favorite of the Chinese people, but also quickly circled fans around the world.
Japanese journalist Yoshido Tsujioka originally came to report on Japanese athletes, but the style of painting changed halfway: first introduce the ice pier.
Prince of Monaco: Can you give me another one? There are twins in the family, and it is not easy to take only one back.
Czech figure skater Natalie Tashkrelova: "I've been waiting for this little guy!"
For everyone's call for "one household and one pier", the relevant person in charge of the Beijing Winter Olympics Organizing Committee said that the factory has resumed work, and there will be a steady supply of products to the market in the follow-up, at least until the end of June this year.
The production workshop said: Don't urge, don't urge, it has been rushed overnight.
Why do ice piers make the whole world so popular?
Why do people like ice piers?
Professor Cao Xue, head of the ice pier design team, revealed that the target consumer of the mascot of any Olympic Games is a child of about 9 years old, and the ice pier is no exception.
Why are even adults completely resistant to the ice piers?
The panda with the eight characters in 1 is more cute
The cute panda is a unique national treasure of China, which has countless fans around the world, and the "inner eight characters" design is even more cute.
In order to make the panda image look more pleasing, the design team flew to the Sichuan Wolong Giant Panda Nature Reserve for field observation, and they found that the juvenile panda walked in the form of an inner eight character, and the head and body were different from the adult pandas, which was more cute and cute.
Therefore, it is based on the image of the young panda, so the ice pier is actually the "little friend" in the panda.
2 Inspires nurturing instincts
People tend to prefer anthropomorphic objects, and the image of the giant panda is very similar to the image of a baby - round face, large eyes (dark circles), round body.
Nobel laureate Conrad Lorenz once proposed that "the typical appearance of newborns of all species can trigger people's positive emotions and thus promote related behavioral responses."
In layman's terms, the human brain instinctively recognizes the baby's physical characteristics and stimulates its own desire for protection and affection. The juvenile characteristics of the ice pier are more prominent than those of real babies, but they are not as difficult to serve as babies, and people love it more.
3 there are contrasts and more cute
Compared with the mascot of the previous Winter Olympics, the ice pier is cute and has a sense of technology.
The mascot of the 1968 Grele Nobel Winter Olympics, The Snows ↓
2006 Turin Winter Olympics mascots Nevi and Griez ↓
4 Champions "With Goods"
The winter Olympics award-winning athletes each had a limited edition golden "ice pier", and even netizens "asked for links".
Even the Chinese women's football team members who have just won the Asian Cup have been powdered by the ice piers, and mentioned in the media's online interview that they want the ice piers. At present, this wish has been successfully realized.
5 "If others have me, I want it too"
Just like the people around you suddenly look up at the sky, you will also look up. As a socialized animal, human beings need some conformist behavior to be consistent with other people, to adapt to and conform to a certain social trend. Therefore, seeing others in the "show" ice pier, some people will be affected by the trend of buying.
Cuteness has healing power
From a psychological point of view, cuteness has the power to heal people's hearts, enhance emotional communication, trigger empathy, and make our hearts soft and happy.
1 Remove the guard and pressure
Inuhiko Shikata defines "cuteness" in the book "On Cuteness": a feeling that gives people a small, attached, intimate and harmless feeling, which makes people feel defenseless and nervous.
Regardless of gender and age, when people see things with "cute" characteristics, the body will secrete oxytocin, produce a sense of happiness and pleasure in psychology, and even help people resist external pressure and anxiety, so as to obtain inner peace.
2 Eliminate negative energy
Human beings will have positive emotions about cute things, and these positive emotions are beneficial to people to dissolve the negative energy in life, and this "healing power" that eliminates negative emotions is also the reason why cute things are loved by people.
3 Enhance emotional communication
The positive emotions generated by "cuteness" will not only make themselves happy, but also spread to those around them to form a synergy. By sharing the positive emotions conveyed by "cute" things, it will eventually form a cohesive force and enhance the emotional communication between people.
4 Help people feel childlike
Cuteness satisfies people's resistance to aging and the pursuit of innocence. Cute things make people regain their innocence, and even the elderly are willing to re-feel young by dressing up young, taking selfies, "pretending to be cute" and so on.
5 Comforting loneliness
"Cute" things also represent soft cuteness, simplicity, harmlessness, and even represent goodness and justice.
Many classic cartoons have created many "cute" and touching animation images, such as the robot Wall-e in "Robot Story" and the rabbit police officer Judy in "Zootopia", which are very popular.
After the "3.11" earthquake in Japan, a game company specially launched a super "cute" cartoon image: a cute little girl with a black charcoal on her head encouraged people around Tokyo to consciously save electricity. The Japanese people reported that the cartoon image adjusted the atmosphere and made people temporarily forget the pain of the earthquake.
The cute "ice pier" represents youth and the future, expresses the hospitality of Chinese people, and also conveys the rich connotation of Chinese culture.
In 2021, the more than 100-year-old Olympic motto "faster, higher, stronger" added the word "more unity" to emphasize the great significance of unity around the world, which is highly consistent with the concept of a community with a shared future for mankind.
Breaking the psychological barrier and quickly narrowing the distance between people, the ice pier has done it! ▲
Editor: Jie Zhang
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