We recently learned through relevant channels that in addition to the 2022 Spring Festival Gala of the Central Radio and Television Corporation (hereinafter referred to as the "Spring Festival Gala of the Year of the Tiger"),in addition to obtaining an average rating of 21.36% on the TV side, the cumulative interaction volume of the Jingdong APP's "Shake a Shake" 1.5 billion red envelopes and good things activity was as high as 69.1 billion times. #Where did the 45 disappeared cars go#And the Spring Festival Gala of the Year of the Tiger has a total of 7 rounds of red envelope interactive activities, which not only include cash red envelopes and mobile phones, TVs and other good things, but also hides a "Strongest Koi in the Spring Festival Gala" award, that is, the Lantu FREE Extended Range Edition (2-year use right) sent by Dongfeng's Lantu Automobile, with a number of 45 vehicles.
In fact, since ancient times, the Chinese people are very fascinated by things about "luck" such as luck and luck, which is not the so-called feudal superstition, but people's innate pursuit of a better life. On the occasion of the Spring Festival, people believe that if good things can come to them in the new year, then this year will be blessed and lucky.
It is precisely in order to cater to this concept of good fortune of the Chinese people, Lantu on the national stage of the CCTV Spring Festival Gala, together with Jingdong, sent 45 Lantu FREE expansion versions to the global 1.2 billion Spring Festival Gala audience, hoping that on this beautiful day, everyone can be blessed with the Blessing of the New Year.
It should be known that the Spring Festival Gala, as a platform that can cover the widest audience and consumer groups, and has the endorsement of the national character, has always been an important town for major corporate brands. Just like the audience watching the Spring Festival Gala, grabbing red envelopes, and dipping their blessings, the partners of the Spring Festival Gala also want to take advantage of this global stage to fight a good lottery. As a high-end intelligent electric brand that grew up behind Dongfeng, a national team of central enterprises, Lantu's brand positioning is naturally worthy of the platform of the Spring Festival Gala of the Year of the Tiger, so what unique features can it make the picky Spring Festival Gala choose it?
Many people will definitely wonder whether the central enterprises will make cars again and "shop big cheats"? Or is there a problem that the service is not in place and the experience is poor? On this point, Lan Tu gave a negative answer from the beginning.
Although it is a central enterprise, but Lantu takes a different route from the passenger car under dongfeng, in addition to positioning itself in the high-end intelligent electric market, it also adopts Internet thinking like a new car-making force, positioning itself as a user-oriented enterprise, the central enterprise direct operation model, the innovative integration development model of "mature car companies + new car-making forces", following the cross-border joint Michelin Guide, it also has a digital experience model jointly created with Jingdong, which can reflect the user thinking of Lantu.
It is precisely because of these three new models, together with Jingdong's Lantu, but also from the latter to obtain big data, user resources and digital intelligent logistics advantages, in the car manufacturing, car sales to achieve multi-dimensional humanization, to put it bluntly, it is able to obtain the user's preferences, needs and other relevant information through big data and other advantages, so that products and services are closer to the user's just needs.
At the same time, Lantu in product development and similar spring festival interactive related activities, but also for users and audiences to bring in-depth digital experience, such brand positioning and business model, so that Landu has become a new type of entity enterprise with digital technology and capabilities, which coincides with the "digital integration" of the Spring Festival Gala of the Year of the Tiger, and is also one of the important reasons why the Spring Festival Gala will eventually join hands with it.
Of course, dongfeng motor behind Lantu must not be ignored, after all, it is a mature central enterprise among the world's top 100, and the platform resources it provides and the capital support provided in the research and development process have become Lantu's own hematopoietic ability, and this is precisely the advantage that the new car-making forces that need to rely on external blood transfusion cannot match. In the interactive session of the Spring Festival Gala, the generous stroke of 15 million yuan (the Landu FREE extended range version is priced at 333,600 yuan, and the total price of 45 units is more than 15 million yuan) also proves this. And for Lantu, who wants to gamble on word of mouth through this 15 million yuan, the 2-year insurance, 2-year maintenance and 2-year free charging service sent to the lucky audience of the Spring Festival Gala will also make this two-year use right truly "free", so sincere approach can not only win the favor of users, but also become one of the important reasons for the Spring Festival Gala to choose Lantu.
Perhaps for the vast majority of the audience who participated in the red envelope interaction in the spring evening of the Year of the Tiger in 2022, the chance of becoming the "strongest koi in the Spring Festival Gala" in the more than 60 billion interactions is not large, but the Chinese New Year is actually a lively reunion, as we said, everyone wants to be the person with the best luck in such a heavy event, even if it does not succeed, it can also be a blessing to start a good start for the New Year. Dongfeng Lantu, who understands the Chinese people so well, not only has strength, but also a Spring Festival Gala red envelope is enough to send its user-oriented corporate image to thousands of households.