After Dongfeng withdrew, Kia Motors did not get discouraged in China, but decided to shake off its arms and increase the stock ratio from 50% to 75%.
On February 7, Kia officially announced that it will increase its capital by 900 million US dollars, plan to launch six new electric vehicles, and achieve a total production and sales target of more than 4 million vehicles in China in the next 10 years.
As a market first entrant, Kia has enjoyed the Dividends of the Chinese Market. Since entering China in 2002, it has sold nearly 6 million vehicles. However, in recent years, sales and performance have continued to decline, which has made Dongfeng retreat.
However, judging from the latest official announcements, after going to the "East Wind", Kia's appetite has increased unabated.
Kia will focus on promoting global strategic models and introducing new energy vehicles. From next year to 2027, starting from the Italian V6, Kia will launch a new electric model in China every year, and gradually build a new EV matrix of 6 electric vehicles.
Luo Jiche commented that the determination and plan have been made, and whether Kia can really boost the Chinese market still needs more strategic new cars to help, and regain the applause and popularity.