YiXian County, Anhui Province, a World Heritage Site, cracked the "ticket economy" to benefit the people for the New Year

A performance team composed of local villagers and tourists performs lanterns in Hongcun, a world cultural heritage site. Photo by Fang Long

Hefei, February 6 (Liu Hao, Hu Yizhe, Han Dani, He Yanming) This year's "Spring Festival" holiday, the scenic spots in Yixian County, Anhui Province, actually received more than 40,000 tourists, and the ticket income was more than 2.25 million yuan.

Yixian responded to the local New Year call, gave back to local residents, reduced the flow of people, and implemented a free ticket policy for 10 scenic spots for Huangshan citizens and migrant workers who stayed in Huangshan for the New Year; local residents in Anhui and migrant workers working in Anhui enjoyed the preferential policy of "100 yuan to play Yixian County".

Yixian's move, first, to boost market confidence, the tourism industry chain is long, employment adsorption capacity is large, in the special period can allow employees and suppliers, producers to operate stably, effectively protect the number of tourists in scenic spots, scenic benefits, employees and practitioners income.

The second is to create a Spring Festival holiday atmosphere, through ticket discounts, scenic performances and homestay activities to attract tourists, stimulate consumption, drive the market, play a good job in the name of the world's best tourist villages in Xidi, but also continue to improve the ticket price formation mechanism, continue to promote scenic spot ticket price reduction.

During the Spring Festival, Yixian deeply excavated the market, enriched the supply of products, and planned a series of activities of "Huizhou New Year with you's 'Yi' as the core, so that tourists can encounter the real New Year's flavor.

In the ancient village of Hongcun, with the sonorous sound of gongs and drums, a team of more than 20 people of flower lanterns shuttled between the pink walls and tiles, and the colorful flower lanterns and lanterns hanging high looked full of old age. "In the past, I used to go out to watch others make flower lanterns, but today I wear festive clothes to make my own flower lanterns, which feels really different, and I have experienced a handful of folk activities in ancient villages." Mr. Zhang, a tourist from Jingdezhen, said happily. It is understood that the lantern activity held this time has increased the experience of tourists, so that tourists can experience the local folk culture on the ground.

In addition to the dance lantern performance held in the Hongcun Scenic Area, various scenic spots and homestays in Yixian County have launched various offline activities under the normalization and precise prevention and control of the epidemic, and the Xidi Scenic Area has comprehensively improved the holographic projection interpretation show of Mingjing Lake, increased the lighting area of the scenic spot, added 3 net red punch points such as stone mills, bubble windmills, and cattle plough cultivated land around the farming culture, and created experiential products such as "Huizhou New Year", "Intangible Cultural Heritage" and "New Year Pig Rice" around the elements of Huizhou New Year customs and intangible cultural heritage; Children's tea art and other research activities; Shiting Painting Station, Moye, Qingyutang and many other homestays to carry out window cutting flowers, embroidered tiger head, playing iron flowers, emblem ink research experience and other activities. (End)

Source: China News Network