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During this year's May Day holiday, Chengdu received 14.613 million tourists and achieved tourism revenue of 11.56 billion yuan, an increase of 3.5% and 5.5% year-on-year respectively. Among them, the opening of the World Horticultural Exhibition has become an important reason for tourists to go to Chengdu during the "May Day" holiday. According to statistics, from April 26th to May 15th, the cumulative sales revenue of Spring Flower Park at the Pidu branch of the World Horticultural Expo was 115 million yuan......
Flower appreciation every year, this year's big award - 2024 with the Chengdu World Horticultural Fair "fueling the fire", from spring to summer, citizens and tourists from afar have set off wave after wave of flower appreciation boom in Chengdu, 2024, is destined to be Chengdu's "flower appreciation year".
Taking the opportunity of the Chengdu World Horticultural Expo, all districts (cities) and counties have taken measures to actively create a new consumption scene with diversified integration of agriculture, commerce, culture and tourism, and the amplification effect of "beautiful economy" continues to be released, and the new impetus for green development continues to surge......
Showcasing Chengdu's "beautiful economy" on the stage of the World Horticultural Exhibition
When the EXPO meets the "May Day" holiday, the superposition effect is highlighted. Chengdu World Horticultural Exhibition has become the biggest highlight and the most beautiful scenery of Chengdu's cultural tourism market during the holiday, and a large number of tourists have poured into the venue of "one main and four auxiliary", and people wander among the world's rare and exotic plants and characteristic horticulture, experiencing the harmonious integration of man and nature.
"There are people everywhere, and the flow of people has hardly been broken, and I have never seen so many people in the past every year's 'May Day' and 'National Day'." At the Spring Flower Paradise at the Pidu branch of the Chengdu World Horticultural Fair, talking about the hot situation during the "May Day" period, Huang Rong, the owner of the flower shop, was still sighing, "The previous stock was sold out on May 2nd!" According to statistics, from April 26th to May 15th, the cumulative sales revenue of Spring Flower Paradise was 115 million yuan.
The explosion of Spring Flower Paradise at the World Horticultural Conference is a thick accumulation for Lin Ying, chairman of Sichuan Spring Flower Paradise Investment Co., Ltd. From the very beginning of the opening of a chain of flower shops, and then from the flower sales terminal to the integration of the whole flower industry chain transformation, the birth of a flower trading as the core, cross-border multiple industries, radiation of multiple formats, presenting a variety of forms of flower industrialization project - Spring Flower Paradise International Flower Industrial Park. There are more than 600 merchants, receiving 2 million tourists annually, and the annual transaction volume exceeds 2 billion yuan...... Over the past 6 years since its opening, Spring Flower Paradise has handed over a beautiful "report card" and has become the largest flower and horticultural product distribution center in southwest China.
Lin Ying's entrepreneurial history is also a microcosm of the development process of Chengdu's flower industry. After continuous upgrading, innovation chain and supply chain evolution and upgrading, Chengdu's "beautiful economy" was finally able to show itself on the stage of the World Horticultural Expo. At present, Chengdu has more than 1,500 varieties of flowers and trees, the overall planting area of flowers and trees is about 900,000 acres, with 26 flower seedling professional markets, more than 2,000 flower shops, the construction of the country's only flower and tree commodity exchange license of the flower and tree exchange, becoming the largest flower and seedling distribution center in the western part of the mainland, with an annual output value of about 13 billion yuan.
The flower-viewing economy has given rise to a new consumption scene
The increasingly popular flower-viewing economy is giving birth to new consumption scenes, new models, and new vitality.
The Wenjiang branch of the Chengdu World Horticultural Exhibition received nearly 300,000 visitors during the "May Day" period. "After the 'May Day' holiday, the Wenjiang branch venue has not diminished in popularity, only the 'One Garden' Flower Art Park, with a daily passenger flow of more than 10,000 people, and more people on weekends, reaching 20,000 or 30,000 person-times per day." Wu Jing, the person in charge of the operation of the Flower Art Park, told reporters.
On the "Garden Art Axis" of the Wenjiang branch venue, the original garden enterprises were transformed and developed, and new consumption scenarios such as hot pot, coffee, and tea were launched. "During the 'May Day' holiday, the highest flow of people in our park reached 1,000 people per day." Coffee Under the Tree is a café opened in the Xinlin Big Tree Park, with tall trees in the garden, creating a comfortable feeling of drinking coffee in nature for visitors. Not far from here, the ancient and modern mountain forest hot pot park, citizens and tourists enjoy the bonsai garden while enjoying the hot pot food, since the trial opening on April 18, the number of daily diners has been maintained at about 2,000 people.
Pidu Butterfly Village, which is close to the Spring Flower Paradise, has become a must-visit place for tourists after visiting the Pidu branch of the World Horticultural Fair, here, the flower-viewing economy has spread to the wedding industry, and on the upcoming May 20, the Butterfly Village Commercial Street will be opened, and the marriage center will be unveiled, providing marriage registration, wedding planning, wedding photography and other services. In addition, there is a wedding banquet hall that is about to be completed, as well as a confinement center under planning, where a full range of wedding and love services can be completed from love to marriage to confinement.
From cherry blossom viewing to enjoying beauty and life
The impact of the EXPO on the flower-viewing economy is not limited to the "one main and four auxiliary" venues. In conjunction with the World Horticultural Fair, Jintang launched this year's hollyhock cultural tourism season in the Valley of Flowers, and many activities such as photography, music, hairpins, and sketching were staged. Pengzhou also opened the curtain of the Tianpeng Peony Flower Festival in the Danjingshan Scenic Area, and participated in the large-scale linkage publicity activity of "Ten Provincial Famous Cities Linkage Prosperous Peony Yao China" to show the vigorous vitality of the flower-viewing economy.
The boom in the flower-viewing economy reflects people's pursuit of a better life, which also gives birth to new consumer products. In the ancient town of Longquanyi Luodai, hairpins with Hanfu, taking pictures in front of Hakka buildings and Hakka tulou in the Ming and Qing dynasties have become another new fashion in Chengdu tourism, and the local area has formed a one-stop service such as hairpin production, sales, makeup, and photography. The characteristic block of "Hairpin Travel Photography Street" has been formed, which not only drives the income of residents, but also has a positive impact on the overall quality improvement of the scenic spot, the optimization of the layout of the business format, and the attraction of young consumer groups - this also proves that the amplification effect of the "beautiful economy" started by "flower appreciation" is continuing to be released in Chengdu, and the new economic impetus brought by green development is continuing to surge in Chengdu......
Chengdu Daily Jinguan News Reporter Li Juan Zhao Yi Li Keyu Pictures/Videos Li Juan Zhao Yi Li Keyu Editor-in-charge Zeng Shurui Editor Wang Ling