If you want to choose the most dedicated light truck brand during this year's Spring Festival, it is undoubtedly...
O'Ling Light Truck.
Marketers have been working around the Spring Festival for two consecutive years (note that it is not a day off), the president and deputy secretary of the business unit are deeply involved, and the Chinese New Year's Eve is also conducting live broadcasts in the company. Enough to fight?
Aside from "enough fighting", what else?
Let's take a look.
For two consecutive years, the Spring Festival is endless, and Ao Ling "cross-border" accompanies card friends
"Seven Days of Spring Festival Fun for Kayou" has continued to become a traditional program of Futian Aoling Light Truck, rather than a whimsical move that has been for a year and not for a year.
Readers familiar with Aoling may remember that on the day of Chinese New Year's Eve in 2021, Aoling Light Truck held a Spring Festival Gala for the Card Friends organization in Beijing, and spent an unforgettable Chinese New Year's Eve with all the card friends; from the first to the seventh day of the Spring Festival, that is, from February 12 to 17, 2021, the marketing department of Aoling also planned and organized the "Seven Days of Joy for the Spring Festival of Card Friends, Ao Ling takes you to visit Beijing" activity, from the first day of the Chinese New Year to the seventh day of the New Year, from Tiananmen Square to the Forbidden City, the Summer Palace, from Sanlitun to the Bird's Nest, water cube, Xinfadi and Juyongguan Great Wall. Visiting the city of Beijing and accompanying every card friend through online live broadcast, we spent a unique Spring Festival in the Year of the Ox.
The following year's Spring Festival of the Year of the Tiger, from the first to the seventh day of the first year of 2022, Aoling also planned and held the "Seven Days of Joy for the Spring Festival of Card Friends, Aoling takes you to find the taste of Beijing" activity, every day through the official Vibrato of Aoling and kuaishou live broadcast platform, so that the national card friends can taste the Beijing flavor food without leaving home, there are to eat, there are to shop, there are to play, and there is a lottery.
If it is said that the "Seven Days of Joy of the Spring Festival of Kayou" in 2021 focuses on "shopping"; then, the "Seven Days of Joy of the Spring Festival of Kayou" in 2022 focuses on "eating" and fully experiencing Beijing snacks and famous dishes. One theme a year, both inheritance and innovation, can be described as full of sincerity. Moreover, in this marketing campaign that combines trucks and gourmet food, Aoling Light Truck also cleverly implanted its own brand and products, making the "advertising" in the process of this activity not only less blunt, but also full of cross-border ease and pleasure.
Hands-on experience: fun, fun and delicious, brand implant just right
How does the "Seven Days of Spring Festival Fun" activity feel?
On February 1st, the author was invited to participate in the "Century-old Shop, Beijing Flavor Old Shop" tour on the first day of the first year, and personally experienced a "Seven Days of Joy for the Spring Festival of Kayou". Early in the morning of the first day of the first month, the author drove to the Lao She Tea House near the qianmen before 9:30, stopped the car, and walked 5 minutes to the Qianmen Zhengyang Bridge plaque on the south side of Tiananmen Square. Although the live broadcast only started at 10 o'clock, Aoling's live broadcast team has arrived at about 8:30 o'clock to carry out early stepping and live equipment debugging. The sub-zero temperature and the bitter north wind did not affect the enthusiasm of the Aoling people in the slightest.
At 10:00 a.m., the event started on time, and the dedicated host sister and little brother began to bring the freshest introduction to the card friends.
Dashilar is a famous commercial street outside the qianmen of Beijing, bringing together more than ten well-known century-old Beijing-style stores in the country, such as Quanjude, Duyi Roasted Wheat, Qianxiangyi, Liubiju, Zhang Yiyuan, Wang Mazi, Zhang Xiaoquan, Rui Feixiang and so on. Starting from the Zhengyang Bridge plaque at Qianmen Gate, we visited The century-old shops in Beijing, where we felt the craftsmanship of the time-honored brand and tasted the most famous snacks worth eating outside the front door.
Li Jie, vice president of foton motor group business and president of Aoling business department, also came to the live broadcast site on time to introduce the original intention of the event and the connotation extension of foton Aoling brand to the card friends.
I met Aoling Shandong Kayou and talked happily
The first commercial vehicle network noted that when introducing the century-old brand in Qianmen, the host and guests will explain in detail the historical origin, brand inheritance and product characteristics of the old brand to the online card friends on the one hand; on the other hand, they will also associate the products, technologies, processes and services of Aoling with the quality assurance and process inheritance of the old-fashioned brand, so that the audience can associate with the Aoling brand and products while seeing these time-honored brands. This kind of communication that implants the truck brand into the process of cultural attractions and food experiences is not only "like a spring breeze", but at least it is "articulate" until it is impressive. The so-called "sneaking into the night with the wind, moisturizing things silently", maybe this is it!
Taste Peking duck at Quanjude Origin Store to end the day's food tour