Chery is now smarter than before.
In the past, Chery was the first "deep" brand diversification strategy, and the first car company to get involved in the high-end of sub-brands, but after experiencing painful lessons, Chery has no longer been the first person to eat crabs, but has learned to "follow the trend".
For example, The launch of Xingtu is later than Lynk & Co and WEY, Chery QQ Ice Cream is also launched later than Wuling Hongguang MINI, and Chery Jietu's hardcore off-road T-X is also launched later than the Great Wall Tank 300.
In fact, I wonder a question, are these models today not played by Chery more than a decade ago? Mainly because I didn't play well in that year, or I was not born at the right time. It can also be seen from the side that Chery does not lack far-sighted decision-makers, let alone excellent market researchers, but lacks some luck.
Jietu belongs to Chery's low-end brand, just like Auchan vs. Chang'an. So, although some people say that jietu's T-X hardcore off-road pricing will be above 200,000. However, the author believes that Jietu's hardcore off-road will eventually compromise with the market, and the low-end configuration should join non-four-wheel drive models, and even appear in the 1.5T version.
And the T-X model does not rule out the possibility of learning from land rover defenders, and launches two models of different lengths. For shorter models, low-power engines may appear to make room for lower prices. The author believes that the starting price of the T-X is likely to be 156,800, or even lower.
Just think, if the starting price of the T-X is higher than 200,000, what is the advantage for the tank 300? Looking at the appearance, although the appearance of the T-X is not inferior to the tank 300, it cannot be said that it is better than the tank 300 to see where to go. The Tank 300 already has a solid audience, and this audience group for the use of vehicles is not all for off-road, and some just like this shape.
Therefore, the Jietu T-X should recognize this problem, and it may be a wise choice to take a low-power non-four-wheel drive low-cost approach to launch the low-end model of the Jietu T-X.
If the starting price of the Jetto T-X model is less than 160,000, with an AT gearbox instead of a dual clutch, coupled with a 5-year 150,000-kilometer vehicle warranty, this will significantly enhance the market competitiveness of the Jetto T-X, after all, not everyone can come up with more than 200,000 to buy a car. For a model with a good appearance and a price of less than 160,000, this may be a more concentrated area for car buyers, so chery's wisdom will be tested on the pricing issue of Jietu T-X.
So, what is the future prospect of cars like the Jetway T-X?
First, from the sales volume of tank 300, the monthly sales of more than 10,000 data has obviously attracted the attention of many car companies to hardcore off-road models. Huge sales also mean that such designs have a large market.
Second, is the pursuit of full functionality or the pursuit of design, this is not easy to say, but it is certain that the low price must have sales, the iron law of the car market is: there is no car that cannot be sold, there is, the price is not low enough! Therefore, in the range of more than 150,000 and below 200,000, the lower the price, the more favorable it is without affecting the positioning of the car model.
As for the so-called four-wheel drive, in fact, the significance is not great, the most important thing is that this appearance should be retained. If you can also go to ZF 8AT, it is really fragrant, no matter how bad, the last ZF 9AT is ok, Aisin is also OK, but don't double clutch.
Third, Jetway T-X wants fire, wait until 2023 listing is really late, when the tank 300 is full of streets, no one wants to say that they are "Jetway version of the tank 300", the most suitable time for the Gittar T-X is the middle of 2022.
So, from the perspective of market consumers, should we recommend this car or this kind of car?
First of all, consumers can't just look at it, they have to go to test drive. In fact, this type of car is not the pure hard-hitting off-road of the past, but also takes into account the comfort and even the luxurious design. But there is a problem, which must be a short board - the cost of using a car.
The weight of this type of car can not be low, the entry-level body of the tank 300 is more than 2.1 tons, if it is a suburb, the fuel consumption should be about 11, if it is used in the urban area, the fuel consumption of the 2-ton car may be between 12-18, which is closely related to the congestion situation.
What is the biggest advantage of this type of car?
The passability of hardcore off-road is certainly good, and then there is safety. Many places of the body will be reinforced, which is a better choice for users with strong safety needs.
In summary, we say why the Jetway T-X must launch a low-price version, because less than 160,000, it may be compact, low-power, front-facade, the body weight may be 1.6 tons is enough, so that the last 1.5T engine, fuel consumption can be completely controlled within 10, so that the city car is taken into account. After all, there are many tank 300s seen in the city now, which means that the use of such vehicles will not be limited to going out for off-road.