Today to talk about why the performance of domestic mobile phones is not weak, and so many people buy Apple? The performance of domestic mobile phones is indeed not weak, but there is still a very large gap from Apple, which is also often said that their "7P/8P has no pressure to run up to now", and the performance determines the upper limit of the use of this mobile phone, which also makes the stock of iPhone users more. The turn collected the opinions of people in the digital circle and summarized the main three points for everyone.
Apple's brand building
This does not need to be explained, Apple products have long been bound to the words "high-end", "technology fan" and "design". I don't deny that there are people who buy Apple in order to show off, but in the domestic Android flagship machine is generally more than 5,000 or even the price has been more than 6,000 times, why are most people still choosing more than 5,000 models to choose Apple? Is the price of domestic Android phones not in place? This clearly illustrates a problem: price is not the determinant of brand value. In addition to Huawei, it is basically difficult for other manufacturers to have any brand value. This is also why domestic mobile phones such as Xiaomi, ov have repeatedly failed to hit the high-end, they should think about it, not to raise the price to call it high-end.
Apple's high retention rate
Looking at the mobile phone market, only Huawei can compare with Apple's retention rate, and Huawei has lost a lot of high-end market share due to reasons that everyone knows, and most of these shares have flowed to Apple. For example, I am now using the iPhone 13, which is my old iPhone 11 put in the transfer to recycle 3000, and then added more than two thousand to buy, which is equivalent to buying a new machine only cost more than two thousand. So why can an old phone that has been released for two years still have such a good recycling price? It is because Apple is actually still encroaching on the market below five thousand yuan, that is, relying on the old flagship, and Apple's own processor performance has long exceeded the Android flagship for about 2 years, coupled with the closed iOS good specification and management. So even Apple's old flagship can still break the wrist with the Android sub-flagship.
Apple's pricing strategy
First of all, the price of mobile phones released by Apple every year is more than 5,000 yuan. Many people see that the highest price of Apple is 10,000 yuan, but the sales are actually between 5,000 and 6,000 yuan. This misalignment of cognition and actual situation is very chicken. The image I show you is my "ten thousand yuan" thing, but I know that there are not many people who can pay ten thousand yuan, so I mainly sell to the public "five or six thousand yuan" things. The most wonderful thing is that in the past two years, when the flagship of the domestic mobile phone has also come to five or six thousand yuan, the misplaced competition with Apple in the past has become a real gun fight, even if the Android flagship mobile phone can have advantages over Apple at this price, such as larger memory and faster charging speed, but at the price of 5000 +, do you say that you buy more Apple or buy more domestic mobile phones?
Turn summary
The disadvantages of the iPhone are obvious, the signal is not good, the charging is only 20W, and the iOS is too closed. The people who can't stand these shortcomings are the consumers that the iPhone has not attracted so far. Then in addition to this, there is no absolute reason why other consumers should not buy an iPhone if they have a sufficient budget. Especially in the case of Huawei folding, this year's Qualcomm 888 serious overturning, the current high-end machine market, in fact, the iPhone can play. It's no wonder that sales don't go up.