The Spring Festival Gala of the Year of the Tiger on CCTV is over, but the related topics that have been detonated are still fermenting on social platforms. For example, every Spring Festival Gala will successfully "bring goods", and this year is no exception. This most watched national gala is like a window, revealing the changes of the times in people's lives and consumption.
Who is following the trend and planting grass Zhang Xiaofei Spring Festival Gala?
Jia Ling and Zhang Xiaofei performed the skit "Joy on The Joy", which is about the "love and hate" between the kind daughter-in-law and the strange mother-in-law in the short video female Internet celebrity shot. Zhang Xiaofei, who became popular with the movie "Hello, Li Huanying" last year, said his "heart voice" as soon as he came up: "If people are on fire, it is a matter of overnight... I now feel recognizable everywhere I go. ”
Indeed, before the Spring Festival Gala, netizens were "planted" by Zhang Xiaofei's peacock blue velvet coat. Although the coat comes from The Luxury Brand Lang Fan endorsed by Zhang Xiaofei, the official price is as high as more than 10,000 yuan, and the e-commerce platform data shows that the coat sold out in 10 minutes. A quick-reacting treasure merchant quickly launched the "Same Zhang Xiaofei Spring Festival Gala", with slightly different colors, including blue, green, blue-green, dark green, peacock blue, picture color; the style is slightly different, there are lapel coats, trench coats, medium-length coats, suit jackets; prices also range from 98 yuan to 460 yuan.
This is also not the first time that Zhang Xiaofei has "brought goods" to the Spring Festival Gala. At the Spring Festival Gala of the Year of the Rat, Zhang Xiaofei brought a pink sweater on fire; at the Spring Festival Gala of the Year of the Ox, the white sweater on her body became a blockbuster item. Both clothes came from the brand Devil Beauty founded by Chinese-American designer Li Yiwen, at that time, the brand's Tmall official flag was also quickly launched "Zhang Xiaofei Spring Festival Gala Same Style", ushering in a peak in sales and fans. The eye makeup brand and lipstick number she uses in the sketch have also become a hot topic in the Little Red Book. An inventory made netizens stamp Zhang Xiaofei's ability to carry goods, "Our mother's wardrobe will always be at the forefront of fashion." In 2021, the 35-year-old Zhang Xiaofei became popular with the movie "Hello, Li Huanying" and quickly became the darling of the fashion industry.
This is not Zhang Xiaofei's same product, please do not blindly buy
In this way, many netizens also know that from stars, hot searches, to a series of linkages of merchants, this is probably a well-planned marketing operation in advance, but many people are still flocking to it. But there are also people who remain rational, "This dress is worn on the stars with good temperament and body, and it looks good under the highlight of the Spring Festival Gala." Wearing it on ordinary people is not necessarily a good driver. The sweater worn by Shen Teng's Spring Festival Gala was also pulled out that it was a certain forest brand, about a thousand yuan. The effect of the rounded Shen Teng is different from that of the thin and tall model, and some people laughed that Shen Teng wore the feeling of "buyer show". Funny is that the character played by Shen Teng in the sketch owes money and does not pay it back, but the sweater is expensive, and some netizens joked: "The money owed by Tengge is used to buy sweaters."
The mask is also on fire, and the most cattle must belong to Shen Teng
As early as before the Spring Festival Gala, the stars' outfits attracted much attention, and the green scarves of Zhao Liying's rehearsal were sold out on Taobao. After the party began, in addition to Zhang Xiaofei's blue-green coat, Li Sisi's lipstick number, the tiger puppet in the hands of the star, magic props, etc., took turns on the hot search list and was targeted by Taobao sellers.
The masks of different colors worn by the guests on the spring evening of the Year of the Tiger also attracted attention, and it is reported that this is a customized Spring Festival Gala "Fuhu" mask from the Henan Changyuan Camel Group. The mask pattern adopts the shape of "FuHu", which is well-behaved and does not lose the prestige of the tiger, and the traditional red and gold are matched, which means "Fuhu celebrates the New Year, and the New Year descends to Xiangrui". In the live broadcast opened by the merchant on February 1, many people poured in to ask about the same mask for the Spring Festival Gala. The brother with the goods kept shouting, "The same mask will be sold exclusively on February 4, there are 5 colors, the blue worn by Yi Yi Qianxi, Wang Yuan is red, everyone can buy according to their preferences." "Tiger ragdolls that cost 179 yuan also sell well on Tmall.
The most cattle or Shen Teng, a sentence let it soar 542 times! This year, the wind of the meta-universe also blew into the Spring Festival Gala of the Year of the Tiger, becoming the "Rich Classic" in the Spring Festival Gala program. In the CCTV Spring Festival Gala sketch "Not Yet", Shen Teng's sentence "I am pouring a dog in the meta-universe" instantly ignited the audience's enthusiasm for investment.
The 2022 Spring Festival Gala Happy Twist sketch "Not Yet Returned" is the sixth time that Shen Tengmali has cooperated on the stage of the Spring Festival Gala, and this time it also pulled Chang Yuan and Allen into the battle. The work continues the line of Happy Twist's concern for social reality, and turns its goal to the behavior of not paying back the money in society. Shen Teng's "Old Shen" is even more popular in the concept of meta-universe as an excuse for his debts.
From the listing of Roblox, the first share of the meta-universe concept, to Facebook's renaming of "Meta" to enter the meta-universe, from Sequoia China, Jingwei China, Nanshan Capital, Zhen Fund, etc. have bet on the track, to the A-share market to speculate on the meta-universe concept, to say that the hottest outlet since 2021 is undoubtedly the meta-universe.
When Ellen and Chang Yuan's old classmates collect debts from Lao Shen, Lao Shen threw out the concept of "meta-universe", saying that he was "pouring dogs in the meta-universe, and now all the big guys in the world are staring at this piece of fat meat". Lao Shen also compares herself to the "dog king" in the metaverse, and Ma Li, who plays the wife of "Lao Lai", is a "dog queen". As soon as the two kind old classmates heard about the new field of investment, they immediately poured out their support and said that they wanted a piece of the pie. These meta-universe-related paragraphs have aroused heated discussion among netizens, some netizens said that "the wealth code still has to be in the Spring Festival Gala", and many shareholders said that they will follow the concept stock of the meta-universe.
Paradoxically, the virtual token dogking, which has the same name as "Dog King," has skyrocketed 542 times in the short term. According to the Financial Associated Press, Avedex exchange data shows that the dogeKing coin price rose from $0.000000000007 short-term to $0.00000000372, with a 24-hour trading volume of $460,000. U.S. meta-universe concept stocks surged across the board, with Cloudflare up 14.52 percent, Roblox up 13.8 percent, Block up more than 6 percent and Meta up more than 3 percent.
The traffic entrance of the Spring Festival Gala reflects the changes in economic life
Some people say that the Spring Festival Gala has gone through 40 years, and the title merchants who appeared in the Spring Festival Gala in the past 40 years have ushered in a highlight moment, which also constitutes the history of the change of China's modern commercial landscape. Speaking of the zero-point chime of "soldiers must fight", when the Spring Festival Gala in 1984 sounded at 12 o'clock in the morning, a clock pattern appeared in the upper right corner of the TV screen, and the trademark of Jinan Kangbas Clock was displayed in the middle, which was the first time CCTV used domestic clocks to report, and the first enterprise advertised at the Spring Festival Gala appeared. Later, in everyone's Spring Festival Gala memory, it is inseparable from the Chinese bicycle, Confucius house wine, Tuopai qu wine, beautiful moments and so on.
Later, various forms of implantable advertisements were everywhere, Liu Qian's magic drink of juice was Huiyuan's, the singer sang a Wahaha advertising song at the Spring Festival Gala, and the coat worn by Niu Li, who played a sketch, was sold out... Because of the fear that too many advertisements will affect the effect of the program, in 2012, there was the "cleanest in history" "three noes" Spring Festival Gala (no advertising insertion, no congratulatory telegram congratulatory letter, no implantable advertising).
The times continue to move forward, and the huge traffic entrance of the current Spring Festival Gala has attracted the head Internet companies to flock to it. After 2015, Internet companies have gradually become the protagonists of the Spring Festival Gala title providers, and winning the Spring Festival Gala standard king is no longer a winner, and winning the red envelope cooperation is the biggest winner. This year, Jingdong's Spring Festival Gala red envelope interaction, issued 1.5 billion yuan worth of red envelopes and good things, which is the highest amount of red envelopes in the history of the Spring Festival Gala. Unconsciously, watching programs, receiving red envelopes, and performing great luck have become the New Year customs of Chinese. Don't know what new ways to play next year?
For the people, every year the Spring Festival Gala reflects social development and changes in the times, from the theme setting of the program, the costumes of the actors and singers, to the upgrading of the stage lights, and the interactive gameplay of the audience. Following the same hot sales and tirelessly watching and buying, it has also become the content of Spring Festival life. This most watched national gala is like a window revealing the changes in people's consumption life.
Yangtze Evening News/Purple Cow News reporter Zhang Nan
Proofread sheng yuanyuan
Source: Purple Cow News